Viltrox to announce two new lenses in the next few days

By PR admin | Published: April 24, 2024


Viltrox will announce two new lenses in the next few days:


The full list of expected Viltrox lenses can be found here:

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Thypoch lenses are coming also for Nikon Z, Sony E, Fuji X, and Canon RF mount

By PR admin | Published: April 24, 2024


Thypoch already makes several manual focus lenses for Leica M-mount and the company is expected/rumored to announce new lenses also for Nikon Z, Sony E, Fuji X, and Canon RF mount. Thypoch currently has the 28mm f/1.4 and 35mm f/1.4 lenses and they will soon announce a new 50mm f/2 lens:

Coming soon: Thypoch Eureka 50mm f/2 lens for Leica M-mount

The first leaked pictures of the Thypoch Simera lenses for Nikon Z-mount can be found here:

Here are the upcoming Thypoch Simera lenses for Nikon Z-mount (lens pictures + sample photos)

Thypoch lenses have a unique depth-of-field indicator similar to the famous Kern MacroSwitar lens:



Here are some sample pictures taken with a Sony a7IV camera:

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The latest Rollei 35AF film camera updates with first sample photos

By PR admin | Published: April 24, 2024




Here are the latest Rollei 35AF film camera updates with the first sample photos:

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Profoto to announce a new flash on May 7th

By PR admin | Published: April 24, 2024

Profoto is expected to announce a new flash on May 7th - here is a screenshot of the event invitation:


And the the Google translation (thanks P!):

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Nikkei Japan: “Digital camera market grows for the first time in 13 years”

By PR admin | Published: April 24, 2024


Nikkei Japan published an article "Digital camera market grows for the first time in 13 years, halting shrinkage with smartphone replacement". Here is the article recap digicame-info:

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Ricoh/Pentax is teasing a “Big Announcement Coming Soon!”

By PR admin | Published: April 24, 2024


Pentax USA is teasing on social media about a “Big Announcement Coming Soon“:

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New $69 Pergear 25mm f/1.7 APS-C manual focus lens announced (E/X/Z/RF/MFT)

By PR admin | Published: April 23, 2024

Pergear announced a new 25mm f/1.7 APS-C manual focus lens (E/X/Z/RF/MFT) priced at $75 ($69 with the 8% discount):

  • Amazon (8% off with code PERGEAR2517)
  • Pergear (8% off with code 8%OFFPergear25mmF1.7)

Additional information:

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New updates released: Adobe Generative AI for Photoshop plus a new version of Excire Foto 2024

By PR admin | Published: April 23, 2024


Adobe updated Photoshop with the newest generative AI tools:

  • Latest Adobe Firefly Image Model​: The new Adobe Firefly Image Model yields better people generation, photographic quality, colors, and dynamic range. It's also better at understanding and following your prompts and supports negative prompts, so you can bring your vision to life in Photoshop with more control and confidence in the results.​
  • Text to Image (Generate Image in UI)​: Generate entire images or scenes from scratch using text prompts and additional creative controls with the new Text to Image (labeled “Generate Image” in Ps product UI) feature. You can generate complex, custom images and composites without leaving Photoshop, or combine multiple generated images on a canvas to ideate and refine ideas more efficiently​
  • Generate Background​: Generate Background allows you to replace your background with generated content that matches the lighting, shadows, and perspective of the subject in just a few steps. Rather than manually selecting the background and using Generative Fill, with Generate Background, you can simplify workflows and save time with a streamlined experience in the Contextual Task Bar.



New version of Excire Foto 2024 was released and it is now on sale for $149 (instead of $189). Here are some of the updates:

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