Hasselblad update

Few weeks ago Hasselblad started a mysterious counter and now they added some more teasers on their website:

Hasselblad rumor Hasselblad update

Clearly this will not be about new equipment. My guess is something like an online social media service for photographer/clients or maybe a joint venture with some of the big social networking sites. What say you?

The countdown is to February 1st, 2010:

Hasselblad rumor 2 Hasselblad update

Related posts:

  1. Hasselblad H4D-40 update
  2. What is Hasselblad up to?
  3. New social network for photographers to be announced in the next few days
  4. New PhotoRumors Facebook fan page
  5. Second Fuji X100 firmware update should be released next week

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6 Comments

  1. Chris_M
    Posted January 22, 2010 at 12:23 pm | Permalink

    Unexpected and interesting. Maybe it’s going to be something à la flickr and getty.

    • regular
      Posted January 22, 2010 at 7:26 pm | Permalink

      Maybe a giant display on Central Square in Stockholm?

      The Hasselblad group at FlickR s already much larger than hundreds members.

  2. NikoDoby
    Posted January 22, 2010 at 12:24 pm | Permalink

    Why have all these “official” countdowns lately been pointless and anticlimactic.

    A Facebook for Hassy owners!? Mmm kay…

  3. JR
    Posted January 22, 2010 at 5:13 pm | Permalink

    Sadly, not the digital xpan that the original clock suggested. :(

  4. Simon
    Posted January 23, 2010 at 3:58 pm | Permalink

    One of the things on the way, that I am aware of is the 60 megapixel HD4… Not sure of any other toys though.. Software maybe?