Hasselblad update

Few weeks ago Hasselblad started a mysterious counter and now they added some more teasers on their website:

Clearly this will not be about new equipment. My guess is something like an online social media service for photographer/clients or maybe a joint venture with some of the big social networking sites. What say you?

The countdown is to February 1st, 2010:

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  • Chris_M

    Unexpected and interesting. Maybe it’s going to be something à la flickr and getty.

    • regular

      Maybe a giant display on Central Square in Stockholm?

      The Hasselblad group at FlickR s already much larger than hundreds members.

  • NikoDoby

    Why have all these “official” countdowns lately been pointless and anticlimactic.

    A Facebook for Hassy owners!? Mmm kay…

  • JR

    Sadly, not the digital xpan that the original clock suggested. 🙁

  • Simon

    One of the things on the way, that I am aware of is the 60 megapixel HD4… Not sure of any other toys though.. Software maybe?

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