Concept: Sony a352 DSLR Camera

Concept cameras are created by designers and usually there is no connection to the real manufacturer. I still find those models very interesting: this Sony a352 DSLR Camera concept was designed by Ryan David Francis - check his site for more pictures:

sony a352 concept 2 590x394 Concept: Sony a352 DSLR Camera

sony a352 concept 590x394 Concept: Sony a352 DSLR Camera

sony a352 concept 3 Concept: Sony a352 DSLR Camera

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25 Comments

  1. toocool4school
    Posted April 12, 2010 at 9:10 am | Permalink

    thats a horrible design for a camera. it has no aesthetic value. it does not change the way you use the camera. it was just designed to look different. UGLY.

    • GlobalGuy
      Posted April 13, 2010 at 12:34 am | Permalink

      It also flairs the hands out at the top, when naturally they prefer to move together. By the way, I think a lot of people are missing the point of this design. It seems to be in between a camcorder and a camera with a bit of new art look to it. I don’t think its horrible, but its not really what a photographer would want. This is clearly made by a designer who isn’t interested in the camera itself. This has the same kind of “feel” as those fashion designers that dress people up in really ugly clothes for a show, even though the materials itself is pretty nice.

      • RapidFire
        Posted April 13, 2010 at 11:09 am | Permalink

        No, no… Its horrible. I’m not missing its obvious design and how its made for (forced) hand positioning. It will end up popular among the Asian community (my community). We eat “innovative” thinking/design like a moth to a flame. Bleh.

  2. donde?
    Posted April 12, 2010 at 9:33 am | Permalink

    This looks uncomfortable to use and the lcd facing down requires you to hold the camera higher than your head to view the picture after shooting. Not a very practical design. The guy also looks pretty awkward not knowing where to put his three fingers.

  3. Jesus_sti
    Posted April 12, 2010 at 12:17 pm | Permalink

    Doesn’t look easy to use and stable. Make big great grip for stability please !

  4. Chris_M
    Posted April 12, 2010 at 12:58 pm | Permalink

    What a waste of time and energy, an evolutionary dead end…

  5. Posted April 12, 2010 at 1:37 pm | Permalink

    I agree. I don’t have problems with people trying to rethink how camera ergonomics work, but this completely fails at attempting to improve handling.

  6. toocool4school
    Posted April 12, 2010 at 3:40 pm | Permalink

    i took a dump that looked better.

  7. K. Artur
    Posted April 12, 2010 at 4:08 pm | Permalink

    Looks freaky. But, why the hell not? The tilted back side would be good for big shnoses (like mine) pressing against the body while view-finding. Let’s try and forget the ‘typical’ camera design, which was created 50 years ago for film anyway. I guess this one won’t become universal, but some clues could be useful. Thumbs up for the hutzpa.

    • J
      Posted April 12, 2010 at 5:57 pm | Permalink

      I also did not mind the slanted LCD–I was also thinking, “avoids the nose”. And I tend to tip the camera downwards when chimping anyway. Too bad that as depicted it would eliminate an articulating LCD, one of Sony’s selling points. But the biggest failing I can see is that it seems to expect a left hand gripping the body, which is generally not how an SLR is handled: right on grip, left under lens. Since many key lenses weigh over 500g, I don’t think the conventional grip is going away anytime soon.

  8. Posted April 12, 2010 at 7:26 pm | Permalink

    It’s interesting. Kinda reminds me of the original design of Canon T90 in its originality and uniqueness. I’m a Canon-head but would love to test-drive this camera Sony so give me a call please :)

  9. Sanford
    Posted April 12, 2010 at 9:24 pm | Permalink

    Sony still don’t know how people handle the DSLR. It is the right hand hold the grip of body & Left hand hold from the bottom of the lens. This Concept cameras shows that the SONY designers don’t know much about photography. They just mis-believe on holding the DSLR by two sides of body

    • Yooodla
      Posted April 13, 2010 at 5:58 am | Permalink

      You ignoramus, Sony didn’t design this camera. Learn how to read.

      • Anonymous
        Posted April 15, 2010 at 12:12 pm | Permalink

        Who cares who designed it? What matters is whoever did knows nothing about cameras, if they shaved the left side off, it would make sense. Otherwise, anyone using this camera will be wondering why their shots are always blurry. Of course, anyone buying a sony camera probably deserves that

  10. Posted April 13, 2010 at 12:56 am | Permalink

    ok he won Sony’s challenge to make even uglier cameras

  11. Lyr
    Posted April 13, 2010 at 3:26 am | Permalink

    As already pointed:

    - awful grip, no use if unable to have a firm hand on this
    - not done for hand supporting the lens… bad idea
    - buttons are all far away from the grips, so must lower the camera to change settings instead of doing this quickly while keeping the eye on the action

    Re-thinking camera, OK
    But could this be done by someone using one?

  12. R.Hannig
    Posted April 13, 2010 at 6:04 am | Permalink

    absolute nonsense, looks like Japanese pokemon design!!!

  13. Matt
    Posted April 13, 2010 at 10:49 am | Permalink

    This design reminds me of the design studies Luigi Colani did for Canon back in the eighties; the idea then was to break from traditional design to improve camera ergonomics. His influence made it into production with the Canon T-70 and EOS 1 models. Where many of his other prototypes failed to move forward, and is also the problem here with this design, is they don’t recognize that cameras with rectangular formats also need to be able to comfortably shoot vertical images. This model might be very comfortable for typical landscape orientation, but must be awkward when turned 90 degrees.

    • Matt
      Posted April 13, 2010 at 10:50 am | Permalink

      Oops, that should be Colani’s T-90, not the T-70

  14. margie
    Posted April 13, 2010 at 1:16 pm | Permalink

    yup, thats the stuff that (almost) puts a company out of business. talk about horrible! clearly this guy has never actually used a camera. as a photographer, id NEVER buy such crummy p.o.c. designers begone!

  15. RB
    Posted April 13, 2010 at 3:00 pm | Permalink

    Idiotic. All form, no function. Designed by a “designer”, who does not actually know how to use a camera. Holds a camera like a tourist from the 1960′s taking snapshots. This “designer” would likely design a building without doors, or a bathroom without a toilet, simply because it gets in the way.

    But that’s simply MHO.

  16. Mike
    Posted April 13, 2010 at 11:34 pm | Permalink

    Looks like someone’s kid put dadddy’s camera in the oven…

  17. anonymoose
    Posted April 14, 2010 at 2:23 pm | Permalink

    Interesting design, but the guy is holding the camera incorrectly. The left hand never holds the body.

    How to hold a DSLR camera:

    The right hand holds the camera in the traditional way. Put the camera up to your eye (assuming you have a viewfinder).

    The left hand is palm up, elbow tucked in. The camera’s bottom plate sits on the heel of your palm and the fingers naturally grasp the focus ring. Yes, I still maunaully focus, most of the time.

    Even if you use AF, it’s still the most stable way to hold the camera. Oh, yeah, tuck your elbows in, feet about shoulder width apart. Inhale, slowly exhale, then gently squeeze the shutter. Click. Nice, steady shots.

    I was a new PJ when AF was in it’s infancy, back in the 80′s and the Minolta Maxxum was the fastest AF. Canon responded well with EOS lenses and the focus motor in the lens. Nikon had the motor in the body. Stupid. I think, now, most of the long glass has internal lens motors and Canon and Nikon are pretty much tied for first place.

    Anyway. That’s how to hold any camera and get steady pictures. If the designer knew how to hold a camera properly, he would have a better design.

    Present designs with rotating wheels under the right hand thumb and forefinger are prestty good and four-way dials near the thumb make sense too. The melty pentaprism shape is kind of cool.

    I still love the feel of a Leica in my hand and my very first Canon F-1n was a thrill.

    I switched to film and video ten yers ago, so my last camera was a Nikon F5 :~(). Ridiculous, I know. I did shoot with it in two snow storms last month and it worked like a charm.

    Good shooting y’all.

  18. jbl
    Posted April 15, 2010 at 2:58 pm | Permalink

    I saw this on another website where they did not link to the whole page with the extra images.

    Funny thing, the post on the other website (I think it was gizmodo) was refering to how dslr should be easier to use for humans (that nose thing)

    The images the website showed did not include those with the guy using the camera, in fact we couldn’t see the lcd at all, or the back of the camera (where the best part of the design is) so people were com planing about how bad this design was since they thought the back of the camera was flat…

    So yeah, the other website should at least have linked to the page or display at least one image with the angle in the lcd and nose thing.

  19. Miffy
    Posted April 16, 2010 at 8:50 am | Permalink

    Aha ha ha, if you buy one, you might as well cut off your balls….