Canon doesn’t believe in large sensor compact cameras, future of semi-pro APS-C is questionable, EOS 70D is coming soon

canon-rumors-1

In an interview with dpreview Masaya Maeda (Managing Director and Chief Executive, Image Communication Products Operations at Canon)  made some interesting points on the directions Canon might be taking in the future:

  • There is no room for large sensor compact cameras like the Sony RX100.
  • Canon EOS 70D camera is coming: "Some day in the future. Without fail".
  • The future of semi-pro APS-C DSLR cameras is questionable: "That's something we're considering at the moment. From our semi-pro users there's still demand for APS-C but in the future, I think we will see an increase in the number of full-frame models."
This entry was posted in Canon and tagged . Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • http://byazrov.com/ Vladimir Byazrov Photographer

    canon needs to wake up before it’s too late. everything canon does lately is very far from the edge of technology like yesterday’s news.

  • Marvin8

    It’s called “resting on one’s laurels”. We’ll see who is right, but I suspect that Sony, Fuji, and the others are. I know that those are the guys I’ll be looking at for my next camera.

  • Marvin8

    It’s called “resting on one’s laurels”. We’ll see who is right, but I suspect that Sony, Fuji, and the others are. I know that those are the guys I’ll be looking at for my next camera.

  • photoviking

    So Canon doesn’t think there is room for a digital Canonet GIII QL17? Interesting.

  • Renato S.

    Canon, you guys…

    At first, before the Cinema line up, I thought it was deliberated, that they were aware of the situation, but as they didn’t have a mirrorless camera or a new flagship camera, they were saying just for saying it.

    But now, I’m starting to believe that they are really in a bubble and unaware of the reality out of it and I’m pretty sure that some time from now, they’ll be paying for this lack of innovation, this stagnation, holding back several features in several cameras for the sake of their own cameras, fearing that they may cannibalize themselves, when the reality is that as it’s right now, they gonna be swallowed by the others.

    It’s better that you cannibalize yourself through innovation than letting others do it for you.

  • Renato S.

    Canon, you guys…

    At first, before the Cinema line up, I thought it was deliberated, that they were aware of the situation, but as they didn’t have a mirrorless camera or a new flagship camera, they were saying just for saying it.

    But now, I’m starting to believe that they are really in a bubble and unaware of the reality out of it and I’m pretty sure that some time from now, they’ll be paying for this lack of innovation, this stagnation, holding back several features in several cameras for the sake of their own cameras, fearing that they may cannibalize themselves, when the reality is that as it’s right now, they gonna be swallowed by the others.

    It’s better that you cannibalize yourself through innovation than letting others do it for you.

  • Acropolis

    Whether they believe in large sensor compacts or not, they should be generous enough to provide their followers with that option.
    This is 2012 and we are still talking about valid options for a compact with a decent photo quality under all lighting situations.
    A super big company should afford the experimentation the new entrants are doing so boldly.

  • kuishinbou

    Just shows how naive they are – the piece of crap eos-m is a great example of how naive and off the mark they are. I am a Canon user, but if they don’t come out with something innovative and sexy like Fuji is, I will not buy anymore Canon gear. They better wake up before Fuji irons out the kinks or someone else comes out with something better, otherwise they will have lost me and likely many others…

  • http://twitter.com/ohnostudio Libby Stack

    Canon wants to rip the indie film guys for big bucks with their cinema stuff, continue with the full frame frenzy so they can sell their L glass, and create “innovative” aka goofy stuff for the lower end users like the Powershot N. They are trying to target nebulous markets that may or may not exist, and already admitted they created the EOS M to target females. And of course they continue to pump out multiple point & shoots which is really a losing proposition in today’s market because of smartphones. Personally I don’t think we’re going to see another APS C camera from them this year unless it is another iteration of the EOS M.

  • juan

    Canon is pretty much in denial. Whoever comes out with the first ‘affordable’ Leica-M9’ish camera (but with AF) WILL have my money.

    • Robert

      Think Fuji X-Pro 2

      • kuishinbou

        It will likely not be full frame, though it should be fantastic, nonetheless! Especially if the new sensor and features in the X100s turn out to be efficient and accurate ~ as they will likely be in the X-Pro 1 replacement…but who knows! A full frame X-Series camera would be likely be fantastic though…

  • juan

    Canon is pretty much in denial. Whoever comes out with the first ‘affordable’ Leica-M9’ish camera (but with AF) WILL have my money.

    • Robert

      Think Fuji X-Pro 2

      • kuishinbou

        It will likely not be full frame, though it should be fantastic, nonetheless! Especially if the new sensor and features in the X100s turn out to be efficient and accurate ~ as they will likely be in the X-Pro 1 replacement…but who knows! A full frame X-Series camera would be likely be fantastic though…

    • kuishinbou

      I second that! And, it is evident that it will not be Canon, as they don’t seem to be interested…

  • Alex

    Typical market leader resting on its laurels. Canon should ask Microsoft how the tablet market is going for them.

  • Alex

    Typical market leader resting on its laurels. Canon should ask Microsoft how the tablet market is going for them.

  • Paz

    Someone many moon said the same thing about PC, 640kb is all that is required and no more.

  • Tim

    I think everyone has hit the nail on the head. Canon: read the comments here and on other sites. We are your customers. We are all fed up with Canon. Get some new management. Stop giving us 30 different models in every segment, each one designed not to cannibalise another Canon product.

  • Robert

    Frankly, I don’t see much wrong with Maeda’s statement.

    I don’t really think there is room for large sensor compact cameras like the Sony RX100, either … [caveat] at that camera’s CURRENT price point. The RX100 is more an example of what’s possible, but I doubt Canon sees much of a business case for introducing another full-frame compact into the market just now at a similar price.

    But I DO think there is room for them once the price falls to more reasonable levels. I wouldn’t be surprised if Fuji goes in this direction in the future with something like an X-Pro 2.

    And the future of semi-pro APS-C DSLR cameras IS questionable. “That’s something we’re considering at the moment. From our semi-pro users there’s still demand for APS-C but in the future, I think we will see an increase in the number of full-frame models.” Absolutely NOTHING wrong with that statement. As full size sensors drop in price, and can be placed in smaller DSLR bodies, demand for crop sensor cameras will diminish. Won’t disappear entirely, but the Canikon lineups will almost certainly shrink. It’s already happening with Nikon as the forthcoming D7000 replacement has almost certainly usurped any D300 replacement.

    • ENkles

      You really haven’t paid attention how popular RX100 is? It’s one of the most sold cameras from Sony ever. It was also one of the top 10 most sold digital cameras at Amazon for months after release and it still is at place 34 (at the moment of writing). I know it seems a bit expensive, but it can be because it has practically no competition. And still it sells like hot cakes! I really don’t know how Canon has become so ignorant these days. Well I’m glad that there are alternatives. WIth their current path, Canon will face the fate of dinosaurs.

    • MJr

      Robert is confusing RX100 with RX1.

    • MJr

      Robert is confusing RX100 with RX1.

  • kuishinbou

    Who cares about the 70D, it is just the same old, same old, with inferior image quality to the competition ~ the image quality will likely be no better than that of a rebel series, just more features. And, to be honest, who is really excited about DSLRs. It would be far more exciting if Canon were to introduce a large sensor, retro-styled, mirrorless camera, with a full set of high quality lenses ~ that would be exciting news. But, instead, they are sticking with the old, and putting out the bare minimum…

  • kuishinbou

    Who cares about the 70D, it is just the same old, same old, with inferior image quality to the competition ~ the image quality will likely be no better than that of a rebel series, just more features. And, to be honest, who is really excited about DSLRs. It would be far more exciting if Canon were to introduce a large sensor, retro-styled, mirrorless camera, with a full set of high quality lenses ~ that would be exciting news. But, instead, they are sticking with the old, and putting out the bare minimum…

  • alex

    that’s okay, give us more affordable FF models

  • Clint

    Am I the only one who thinks it’s odd that this twit says there is no room for full frame compacts and in the next breath says that the APS-C line is being phased out for full frame??? Geez….do you think that if Canon is moving away from APS-C to full frame DSLR’s that just maybe those same customers might want a full frame compact??

    How much is Canon paying this dinosaur who is so clearly unable to think outside the box? I love my Canon DSLR’s but companies like Sony are really leading the way in product development.

  • http://www.facebook.com/people/Sylvain-Larive/534034693 Sylvain Larive

    You Canon guys should read the NikonRumors blog. Funny as h*ll how many Nikon shooters are screaming ” WHERE IS MY D400?!?? I’LL SWITCH TO CANON!”. Looks like Nikon realized the same thing Canon did. Not that there is no NEED for a Semi-Pro DX, but that there is NO MARKET for such products in the long term…

  • Rob s.

    They didn’t believe in mirrorless either…

  • Back to top




// B&H PopView code