Nikon: the Samsung deal was a “hoax”, there was never even a talk about it

Nikon-Samsung-mirrorless-camera-rumors-550x318
In a recent AP interview, Dirk Jesper (Product Manager for Professional Products and Product Planning at Nikon Europe) called the speculation that Nikon bought Samsung's NX camera business a "hoax" and added that there was never even a talk about it:

AP: Before Christmas, there was much press speculation that Nikon had bought Samsung’s NX camera business. Are you able to give us a reaction to the many media reports about this?

DJ: As you learn from the media and also from official feedback that was a hoax. There was never anybody really talking about it.

This entry was posted in Nikon, Samsung and tagged . Bookmark the permalink. Both comments and trackbacks are currently closed.
  • TinusVerdino

    rub it in 😉

    • I am just the messenger and report on the latest developments.

      • TinusVerdino

        sure 😉

  • MonkeySpanner

    Now that the D500 has been announced, its clear that Nikon did not need the nx1. Nikon has good mirrorless tech as well, they just need to scale it up to larger formats.

    • I agree 100%

    • Ennan Hamill

      Yep. The 1 series gets a lot of flak but the tech inside is rather good and the image quality is decent enough in good light. I own a V1 and appreciate that Nikon did something different and I think it has its place. That said I also own a Sony a7s which is a totally different beast. I find uses for both systems but I agree Nikon should also have a larger format line – preferably full frame. I got the Sony for two reasons – 1) the video. No other manufacturer in this area can touch Sony in this area. 2) Nikon didn’t have an equivalent. I’m sure if Nikon’s rumoured full frame mirrorless is real then I’m sure it would handle far better than the Sony and the photo quality I’m sure would be superior.

    • Marco –

      Well, samsung tech is well ahead, but of course nikon can do good cameras. Nx1, released more than one year ago, is clearly ahead of d500 for video and for most features related to sensor, processing speed and burst speed.

      That said, nikonists will be happy with d500 and will simply ignore – or non accept- the existence of an older yet superior camera from a ‘generalistic’ manufacturer.

      But I agree, that rumor was a hoax.

      • MonkeySpanner

        What part of Samsung tech is ahead of the Nikon mirrorless system?

        • Kallai Iosif Gavril

          All parts.

          • MonkeySpanner

            You are lucky that I know nothing about cameras. I will take you as an expert that you know that the all portion of the nx1 is better.

          • There is no “better” camera, certain models are good for some and not for others. I personally will take the D500 any day of the week but others will not (just for the record: I have never used NX1). My only question is: why is the Samsung NX not more popular? There must be a reason.

          • MonkeySpanner

            Combination of things. Rumors about Samsung’s commitment to cameras, high price for “only” having an aps-c sensor, not one of the “big 3” – I could go on, but none of them having to do with any flaw of the camera itself.

          • Marco –

            Even when dpr ranked nx1 as the best apsc camera out there, nobody cared. You may call it a form of bias, or ignorance if you prefer. In any case, nx wouldn’t sell well even if they actually created a camera better than a mf one for 1000$. You see, you run a photography blog and didn’t even care to try one in your hands. Think about the average ppl.

            Only geeks and bold ppl bought one. They now have the best apsc camera ever, which will still be for years, but they are simply seen as “crazy” by the fanboys of canikons.

          • Fly Moon

            If it’s that good (and you’re sure no-one will create a better aps-c camera in many years), then why is Samsung abandoning it? It doesn’t make sense to me!

          • Marco –

            Poor sales due to the fact that few ppl wanted to test it. But also poor marketing and poor customor support (apart bios updates).

      • captaindash

        Superior as in 12 bit bursts, not as good high ISO (to be expected at 28MB), slower and less accurate AF, EVF that has a lag time vs optical VF, and less robust body with less controls on the outside? It’s fine to like the camera but saying it’s ‘superior’ is a stretch. How can you call a camera with worse AF, ISO and build quality a better camera overall? Samsung people are almost as annoying as Sony people. They just can’t live and let live, they always have to chime in about their particular favourite brand in posts that have nothing to do with that brand.

        • Marco –

          Af: did you test nx1 with fw 1.4? It gets almost 100% shots in focus at 15fps.

          Less robust body: where? Nx1 is all magnesium alloy, d500 is not. Do research and you’ll find out.

          Evf: lag? If you can see the lag in nx1, then you are a fly or some other ultra fast animal 😛 It’s more than evident you never tried a nx1. Anyway evf and ofv are different beasts. I won’t ever use an ofv again.

          Iso: samsung has bsi sensor with copper interconnectiins and 40% more mp. We’ll see about iso, but then you have to downsize 28 to 20mp to compare 😉 and if there is an advantage for d500 it won’t be more than 1/3 of a stop. I much prefer 28mp with 1/3 less dr than 20mp like in my old cameras.

          12 vs 14 bit raw in a burst: you can have a point, but then you have to demonstrate how much dr a 14 bit shot retains over a 12bit one.

          If samsung ppl are annoying it’s just because average ppl ignore samsung products. As your words clearly show, you never handled a nx1. Not for sure a nx1 with fw 1.4.

          But don’t worry: attitudes like ypurs killed a superior technology, like it happened several times in history (think about commodore amiga back in the 80s).

          • SH*T666

            The “less robust body” statement was just plain trolling. Since the very first Samsung camera hit the shelves, a lot of trolling appeared in the web, a sort of massive discredit campaign.

          • Fly Moon

            Have you handled a D500?

          • Marco –

            Funny. Nx1 has been available for 14 months now. D500 will be in 2 months from now.

            Hence, testing a nx1 is possible if you want to. The vice versa is not.

          • Fly Moon

            But you seem you’ve already judged it? Is that fair?

            honestly, I think the NX1 is a good camera and it would be sad to see that technology withers away (if the rumours are right0

          • Marco –

            The quantitative soecs favour nx1. I get upset to read ppl saying how good the specs of d500 are, and so few ever said that about nx1 which, for that reason, is now dying.

          • Fly Moon

            To be fair, I think lots of people on DPR were praising the camera.Including the official review.

          • Marco –

            Read the number of those praising nx1 (most of those after using it) and the number of those praising d500…just because it will exist.

          • Fly Moon

            I don’t know what to say to you. Nikon is a bigger name than Samsung when it comes to cameras. You have to learn how to live with that

        • ovidiu

          Samsung people? Can we discuss differences between tech, cameras and brands and still remain humans?

          • captaindash

            The word ‘people’ usually connotes humans. Wait, always.

          • ovidiu

            Ok, so now I am a Samsung human, that feels better. Because semantics was the actual problem not the labeling itself 🙂 To stay on topic: regarding some features NX1 is better than D500, especially for video where focus tracking is remarkable.

          • captaindash

            Yuppers, but I still don’t think you can state one camera is clearly better than another (especially when you haven’t used them both) unless one beats the other is pretty much every way. These two are different. I’ll leave it at that since I’ve never used either.

      • MonkeySpanner

        Btw- I don’t think any nikonian will disagree with you about the nx1 having better video. But people who shoot Nikon are mostly more like people who shoot Pentax or Fuji – they are overwhelmingly interested in stills so video really is a small consideration for them. I am one of those. I know there are better rigs for video – but I don’t think any aps-c camera is going to be better than the D500 at stills.

    • tyger11

      Nikon needs something to up their pathetic attempts at video. The Samsung tech would’ve given them that.

      • MonkeySpanner

        Just in case it is not 100% clear to everyone – Nikon is not interested in video! They add it to cameras because it is practically required these days. But they did recently have a very high end camera that had no video functionality. Goes to show you – Nikon is not interested in video!

  • nwcs

    Responsible blogging for the win!

  • harvey

    two things:
    1. they are called rumours, folks. Not truths;
    2. too bad – I still think the NX-1 may be the best current APS camera out there. The 7Dii and the A77ii are very close behind. The D500 doesn’t count because it is not out there, yet. Nikon could have picked up the division for peanuts and got a good jump into a bigger sensor mirrorless market. A re-badged Nikon NX-1 with lens adapters would have been nice.

    • I have to disagree, it is ok to report rumors, but it’s a complete different story when you report something with 100% confidence and insist that is true while asking everybody to follow your brand new Nikon website in oder to find out more details.

      • harvey

        a rumour with 100% confidence is no longer a rumour but an unannounced fact.

      • CRB

        i agree…from the rumors sites, i like this one and nikon rumors too..
        some others out there not just give wrong info sometimes, but give “rumors about what the camera will not have”
        just, of course, to get more clicks

      • animalsbybarry

        I have repeatedly and publicly challenged Mirrorless Rumors administrater to follow up and explain his “exclusive” rumor.
        So far he has been unwilling to do so.

        • There is nothing to explain Barry, I told you what’s the story.

    • MonkeySpanner

      I don’t think it is fair to pretend the D500 doesn’t exist. We know it is coming. And when it gets here I am 90% sure it will rule the DX roost for a long while, for stills anyway. You know this.

      • The D500 will start shipping in March.

      • harvey

        if I can’t have it in my hot little hands, its not here. When it does show up, yup, it will be top dog. I can get all the others now – except the NX-1 because nobody has one for sale but I could have a month ago. Oh and about the Nikon, considering their recent past, who knows what will be wrong with this body upon initial release.

        • MonkeySpanner

          D500 is not a rumor. We know it is real, we know the real specs. We know it will be the real king of the hill.

          • harvey

            so, I can walk into my local camera store tomorrow and get one? Nope? Its not top dog until I can buy one now.

          • MonkeySpanner

            Can you walk into your camera store and get an nx1? Or can you get it anywhere?

          • harvey

            probably can still find one around somewhere and if not new, I can find a used one.

          • MonkeySpanner

            So…mostly no right?

          • harvey

            49 listings on eBay right now including some direct purchases from BestBuy. Could have one in my hands on Monday

          • MonkeySpanner

            I would not buy anything from eBay or best buy. But fine you can get one for a little while longer. In march the d500 begins its reign and by then the nx1 will probably disappear from the market as a new model. Let’s have this conversation then.

          • harvey

            it will be irrelevant then.

          • MonkeySpanner

            Agreed because the nx1 will be gone and all the review sites will be falling all over themselves about the D500.

          • harvey

            there are still features on the NX1 that the D500 just doesn’t beat. In 4 months, however, the rumour mill will be grinding out the specs on the 7D3.

          • MonkeySpanner

            But the ones that matter – the D500 will be better. If you cant get a good shot with 10fps, 15fps won’t help you. The D500 has a fully rugged professional body – NX1 – good, but not up to the same standards. Video – the NX1 probably gets the nod on that one – but I don’t care about video. AF system – well, there be dragons there – but I still think at the moment DSLR PDAF is better than mirrorless for action – which is what the D500 is meant for.

          • Marco –

            Why ppl say this about nx1’s body? Full magnesium alloy, while d500 is not (full). Sorry but nx1 has better built. Try one in your hand please.

          • MonkeySpanner

            I am not trying to talk you out of your NX1. If you like it fine. That the D500 exists doesn’t make your NX1 worse.

          • Marco –

            I know. I’m trying to correct common misconceptions due to the fact than few cared to know the best apsc camera on the market, produced by an underdog.

          • MonkeySpanner

            Everyone who could have been a potential customer of the NX1 knew about it and read about it. Hell, it won camera of the year at a few review sites – ones that are widely read. And they all knew it was excellent. But in the end, the NX1 suffered from things that had nothing to do with the camera itself. The price was high, Samsung wasn’t one of the traditionally thought of camera companies, and there was the whole DSLR vs MILC AF system issue – and the list goes on. But no one who is knowledgeable and honest with themselves can really say it was a bad camera – quite the opposite – we all know it was really good, just had a lot of outside issues causing it to not sell well.

          • Just curious, I never used the NX1 (but I had a Nikon D300s a while back) – in what way exactly is the NX1 better than the D500?

          • harvey

            better resolution, higher frame rate altho NX is locked after first frame for hi rate, we will have to see about Nikon’s auto af fine-tuning. My experience has been that for static objects, mirrorless has been better in terms of accuracy. Not a video guy so don’t know how their 4k compares. Read the DPreview of it. It was managing beast. Oh, and that 16-50 f2-2.8. imagine that with a Nikon on the front.

          • thanks

          • Zos Xavius

            the nikon likely has better DR due to using a sony sensor. also it probably certainly has less noise. 28mp is overrated for aps-c. you aren’t going to see much difference beyond 20-24mp IMO. at that point you are already diffraction limited at 5.6. Beyond that its a case of diminishing returns. This nikon looks really good. Its hopefully a tweaked sony 20mp sensor like used on the Pentax KS1/KS2 maybe we will see it elsewhere. I actually find it kind of odd that they went with the 20mp but its possible that it has a slight edge over the 24mp sony sensors if tweaked right. Nikon has been doing a pretty good job at getting a lot of out of their sensors lately. I really can’t wait to see some dxomark tests. Not that I’d ever buy it but its nice to see aps-c tech march on. I still think FF is unnecessary for a lot of people.

          • Marco –

            Nx1 uses bsi and a 60nm process with copper to overcome those limits. Others will get there, eventually, in few years from now.

          • peevee

            “28mp is overrated for aps-c. you aren’t going to see much difference
            beyond 20-24mp IMO. at that point you are already diffraction limited at
            5.6.”

            And
            how is it related to pro bodies, used primarily with f/2.8 and faster
            pro lenses? And at 20mpix, it is not hard limiting yet even at f/5.6,
            lowers contrast on high-contrast edges but does not merge lines
            completely any more than Bayer filter does anyway.
            APS-C resolution
            can easily progress to 100mpix and beyond, if only for cropping of
            central parts for “reach”. I am not sure there will be a whole lot point
            to it after 8k and 4:1 downscaling (for 4:4:4 with Bayer) to 4K though,
            it is about 44 mpix in full 3:2 sensor for Cine 4k, 39 mpix for UHD
            only (and it is without additional space for digital stabilization, so
            50mpix is not out of question). That is where APS-C sensors should be in
            5 years or less.

          • Marco –

            Mp: 28mp vs 20mp
            Burst: 15 vs 10fps
            Sensor: bsi with copper interconnects vs non bsi with aluminium i. (New vs old)
            Video: 4k downscaled from 6.5k, full sensor readout vs cropped 4k (ala nx500)
            Video 2: h.265 at high bandwidth vs h.264 at low bandwidth
            Weight: about half for nx1

            The d500 appears to have a bigger raw (79 vs 38), but the raw are smaller being 20mp. I’m curious to see the buffer clearing times. Nx1 with sandisk 2000x is almost instantaneous, in the sense that I can fill the buffer, wait 5 seconds, and have the full buffer again. And…when buffer full, nx1 goes on at 6fps forever.

            I’m also interested in af tracking. Nx1 with 1.4 is outstanding. I can fix focus on the eye of a child running towards me and get 100% eyelashes in focus. How can this be improved? Oh, at 15fps, of course…

          • thanks

          • peevee

            7D3 is either far far away or NEVER, 50:50. By the time 7D2 is up to replacement (~5 years), high-res FF sensors will be cheap enough so it would simply be a moot point. Even with global shutters probably, so even the bigger shutter cost will go away.

          • harvey

            a 7d3 will be out much faster – up until the D500, about the only competitor for it was the A77ii but now with the D500, there will be impetus to get out a new upgraded body quicker. It is already a year old, I see one next year.

          • peevee

            A77ii was never EVER a competitor for 7D2, it was a competitor for 70D. In terms of ACTUAL, MARKETPLACE competition, not some specs. 7D2 is simply in different market, D500 is there now, and that is it. It is even priced to be in a different market.

          • harvey

            price point is irrelevant to me – I look at specs.

          • peevee

            And in some specs (listed or unlisted in your sources) A77ii cannot match 7D2 and D500. Also, of course, in system and support. The specs, the system deficiencies and support are mostly irrelevant for most people, but then they are not the market for these cameras.

          • harvey

            one thing alone makes the Sony a viable alternative – well, actually two things. 1. in body stabilization; 2. the translucent mirror allows for a full info viewfinder which includes a histogram.

          • peevee

            D500/7D2 are dedicated sports (and birding) cameras, to be used with long teles so their buyers would not need to use more expensive FF camera with a teleconverter and lose AF performance in the process. Or save on lenses, $5000-$7000 300/2.8 instead of $12,000 500/4, that kind of thing. 1) In-lens OIS is simply more effective at these FLs, having wider range of angular stabilization, and 2) unlike IBIS in Sony A77 and Pentax cameras, stabilizes what their AF and metering sensors see too. Imagine what you see in the VF at 450mm+ equivalent with stabilization off, handheld. Now understand that it’s what AF sensors in Sony DSLTs and Pentax DSLRs see even with IBIS on. Your subject simply fluctuates widely, going between and on and off AF points.

            IBIS is a great, even essential technology for straight-up mirrorless, when metering and AF goes from the same stabilized sensor. Not so for DSLTs/DSLRs, at least for use with teles.

      • Marco –

        Yes it will rule the apsc sales, but nx1 is superior in all.

        • MonkeySpanner

          I prefer a camera that is supported by a company that continues to provide lenses and updates to camera products. And yes there will be many comparisons between the D500 and the nx1. More than one review house will do this comparison. D500 will win every one of them, except the ones who are interested in video output.

          • Marco –

            Monkey: d500 will win in those comparison that are biased by the brand. Any ‘blind’ review would favour nx1 by a margin.

          • TinusVerdino

            this calls for a shoot out :p

          • MonkeySpanner

            Can’t argue with that logic – no one can. The no evidence, can’t prove it bias.

          • peevee

            D500 will win where it matters for a professional sports camera – system support and low light AF-C with tracking.

            It is basically a camera for those who want to use 300/2.8G for $5900 on a $2000 pro body instead of $11,000 500/4E on $6000 D5. Basically, $8K vs $17K, almost the same image quality and capabilities (except battery life), maybe even better AF performance in low light (due to brighter light hitting AF sensors and better AF frame coverage). A little less weight too.
            Now, Samsung still did not release their long-promised 300/2.8, and AF in low light will probably require a few more updates of sensor, processor and software to match D500.

          • Marco –

            Did you compare both? Didnyou even care to test nx1 with fw 1.4?

            How can about 100% keepers rate be improved?

          • peevee

            In low light gyms with flickering lights?

          • Marco –

            In total dark for bare eyes, with no af assist light, it could focus on the eye of a child moving towards me.

            Try it and prepare to be surprised.

          • peevee

            Is it FW1.4 changed it this way? Because earlier reviews were somewhat dismissive regarding low light.
            And you are talking about 85/1.4, right? Or more useful (for sports) 50-150/2.8 too?

          • Marco –

            Nope, 85mm is outstanding for iq, but not very fast focusing. I was referring to s lenses. Especially 50-150s with focus limiter.

    • Kunzite

      Nikon is not responsible for saving other systems 😉

      • harvey

        bargain basement technology and another sensor source. Never put your eggs all in one basket – see Canon dslr sensors.

        • AYWY

          “Bargain basement tech”? That’s the first time I heard this. What was the reported sale price?

          • harvey

            wasn’t sold, Samsung simply closed the doors. Since they did that, I would have offered bargain basement price for it and seen what happened esp. if the same sensor was used. Samsung would have made money as long as they could have got over that japan past thing.

          • AYWY

            Ok. that means no one knows and speculation will be as reliable as the click-bait SAR, FR and MR puts out. Well, that settles my curiosity.

          • harvey

            because nothing happened. We can speculate on lots of maybes. Don’t like speculation – stick to the newspapers.

          • AYWY

            Thanks for confirming it’s just a random maybe from the internet.

          • harvey

            it always was.

        • Kunzite

          You are assuming that taking over Samsung’s camera division, make it profitable and running it would be cheap.
          You are assuming that the real would also include sensors, which belong to a separate division AFAIK. And once again, that it would be cheap and profitable for Nikon to take over that division, too.

          • harvey

            like lots of other business takeovers, you simply take what is useful to you and dump the rest. You are the assuming I’m thinking that Nikon should have taken the sensor division, I’m not. Let Samsung continue to make them. Just as Nikon seems to get more out of Sony’s sensors than Sony does, I think they could have got more out of Samsung’s as well. However, Samsung seems to have a faster data pipeline than Nikon does.

          • Kunzite

            In other words, instead of “saving” the NX system, Nikon should absorb the costs of dismantling Samsung’s camera division? 🙂 And what would be included in the deal, personnel which would need to be retired, R&D and production facilities (I’m sure Nikon needs more factories in a declining market… right? ;))? Really, this idea wasn’t thought out further than “if Nikon pays some money, they could suddenly make cameras like the NX-1”. But, here’s an amazing thought: Nikon can make cameras like the D500 and the D5!

            If Nikon needs some specific technology, they can license it.

            If Nikon wants to use Samsung sensors, likewise, they can make a deal with Samsung. There’s no need to buy any part of Samsung. They didn’t attempt to buy Sony’s camera division, yet they’re using Sony sensors just fine.

          • From what I see with the D5/D500 Nikon has no problem sourcing good sensors.

          • Kunzite

            Of course. Regardless, they have this option if they feel like it.
            Or, if Samsung decides to kill their large sensors, Nikon would not be able to get them even by buying Samsung’s camera division ten times over.

          • Samsung may not need large sensors, but they still need their sensor division. I don’t think they will sell it.

          • Kunzite

            Once again, I agree: Samsung is a major player on the sensor market, I’d say they wouldn’t give up on that. They had 15.2% of the market in 2014, which put them on the 3rd place:

            http://image-sensors-world.blogspot.ro/2015/04/image-sensor-market-shares.html

          • Yes, the only thing I see making sense is for Nikon to start using Samsung sensors at some point for some of their cameras but this is not even close to what it was reported online.

          • Kunzite

            Yep, it was added later by people assuming that camera division included sensors.

  • SH*T666

    Now the question is: who was spreading that rumour? Maybe Nikon was first interested in the acquisition but not later in the pricing?… or maybe Samsung is not really interested in selling their camera business anyway but very interested in getting a lot of free advertising?

    • I think it was obvious who made up and spread the rumors (hint: it wasn’t Nikon or Samsung).

      • Jeffry De Meyer

        Canoooooooon!!!!

        Those bastards wanted a smoke screen for their sigma takeover efforts

        • Canon buying Sigma was another BS rumor reported online.

  • TinusVerdino

    And what if Nikon launches a full frame mirrorless system based on nx-technology on the cp+?

    • They won’t. Even if they do, how would you know that is based on the Samsung NX?

      • TinusVerdino

        I’m sure there would be clues 😉 But I am just saying what if…. The mirrorless guy seemed pretty sure 😉

        • I am pretty sure that Nikon will come up with a large sensor mirrorless system, maybe for Photokina or later. I have many reasons not to believe a word written on mirrorlessrumors. All this was a cheap trick to promote their new Nikon website – it’s that simple. Of course I could be wrong, but everything so far proves that I am right. The announcement was supposed to be at CES. Nothing happened. Nikon and Samsung are two big publicly traded companies. Deals like that don’t just happen behind closed doors without informing the stock holders. Once I see the official press release, I will publicly come out and apologies.

  • Back to top