After GoPro recently unveiled a new GP3 custom imaging processor for their next-gen models, the company has also released new photos and video teasers demonstrating the capabilities of their upcoming camera:
GoPro reported significant financial losses for 2025, with full-year revenue dropping to $652 million (down about 19% from the prior year) and a GAAP net loss of $93 million (or $0.59 per share)—a big improvement over the previous year’s $432 million loss thanks to cost cuts. In Q4, revenue was roughly $202 million (flat year-over-year but missing expectations), with a GAAP net loss of $9.1 million and non-GAAP loss of $3 million. The company is optimistic about recovery through a new AI-enabled GP3 processor in upcoming cameras starting Q2 2026, while subscription revenue held steady at $106 million for the year.
Additional information on the GP3:
GoPro Unveils GP3: Next-Gen AI Imaging Processor Delivering 2X Power and Breakthrough Low-Light Performance
Today we announced the upcoming launch of GP3, our most powerful custom imaging processor to date. Exclusive to GoPro, GP3 is a 5-nanometer System-on-a-Chip (SoC) that delivers more than 2X the pixel processing power and superior AI-driven image quality and low-light performance over its predecessor, GP2. GP3’s power efficiency and thermal performance are expected to significantly outperform the competition, resulting in industry-leading runtimes in the most demanding environmental conditions. These advancements position GP3 to usher in a new era of professional-level image quality, low-light performance, resolution and frame rates for small form-factor camera markets, including action cameras, 360 cameras, vlogging cameras, and ultra-premium, compact cinema-grade cameras.
Accompanying images captured on GoPro’s next‑generation camera system powered by GP3 showcase the breakthrough image quality and low-light performance enabled by this new technology.
At the heart of GoPro’s innovative GP3 processor is a specialized AI Neural Processor Unit (NPU) that enables next-generation video pixel processing and market-leading low-light image performance. GP3 also features dedicated cores for scene recognition and subject detection, allowing GoPro cameras to understand their environment in real-time and adjust camera settings automatically. And with its 5-nanometer architecture and exceedingly efficient power-profile, GP3 is expected to enable market-leading resolutions and frame rates with runtimes and thermal performance that significantly outperform the competition.
“We expect our new, exclusive GP3 processor to lead in every performance area—image quality, resolution, frame rates, low-light performance and power and thermal efficiency,” said Pablo Lema, GoPro’s Senior Vice President of Product Management. “Launching in our new products in Q2, GP3 provides a scalable, proprietary foundation we can leverage to power GoPro cameras across existing and future product categories. Our markets demand the very best performance, and we believe this sets the stage for GP3 to serve as a growth catalyst for GoPro.”
“GP3’s bleeding-edge, cinema-grade performance will enable GoPro to enter the ultra-premium end of the imaging market this year, serving the needs of a new, higher-end market segment that can grow GoPro’s business and brand,” said Nicholas Woodman, GoPro’s founder and CEO. “We’re excited for GP3 to empower GoPro as both an innovator and disrupter as we look to grow our business through market-leading technology and performance.”
GP3 will debut in new GoPro cameras in Q2 2026.
GoPro unveiled a new GP3 custom imaging processor for their upcoming cameras
