Photo Rumors » Hasselblad

New Hasselblad products at Photokina

PR admin — Thu, 02 Sep 2010 18:48:20 +0000

Hasselblad H4D

PhotographyBlog reports on an invitation from Hasselblad for a September 22, 2010 press event where they will:

“Announce exciting news for the entire photographic community including new lenses, software, digital back and camera.”

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Hasselblad H4D-40 presentation

PR admin — Fri, 12 Feb 2010 13:15:25 +0000

A detailed hands-on with the new Hasselblad H4D-40 is available @ ThePhoblographer (also a sample photo).

Here is the official video from Hasselblad:

More detailed videos from each of the featured photographers after the break:

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Hasselblad H4D-40 released prematurely

PR admin — Thu, 04 Feb 2010 16:48:37 +0000

Hasselblad had to release the H4D-40 earlier because “certain websites leaked the details” (the official release was scheduled for February 9/10). I would like to think that they did not have PhotoRumors in mind, since I did not really have anything to “leak” – I just reported on what I saw on the Internets (with the help of some friends).

Full press release after the break:

Hasselblad H4D-40 Press Release

Copenhagen, February 2nd 2010: The announcement of Hasselblad’s H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers.

“Most high-end photographers understand the advantages that a Medium Format system has over smaller formats,” explains Hasselblad CEO Larry Hansen, “but many younger photographers have never been exposed to larger format photography. Most everyone in the photographic world is aware, for example, of the dramatic developments that have taken place in the 35mm in recent years,” he continues, “but there many of the younger generation of shooters are not aware of the fact that Medium Format DSLRs have evolved equally dramatically, maintaining – and even in some cases increasing – the quality gap that has historically existed between small format and larger format systems.”

“The fact that our large sensors have millions of pixels more than 35mm sensors is known, for instance,” Hansen continues, “but the superior image quality that results, in terms of color, detail, and clarity, is not as well known. Likewise, many photographers are not aware of the fact that the larger format of the H System cameras provides a considerably shallower depth of field range, making it much easier to utilize selective focus to creative effect.

When combined with True Focus, this opens enormous creative possibilities and technical accuracy. Add to this the modularity of the H4D-40 with its choice of bright image viewfinders and an extensive accessories program, and you get a feature set that makes a Hasselblad system, today, more than ever, a crucial component of any professional photographic toolbox.”

Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.

The H4D also comes bundled with Hasselblad’s new Phocus 2.0 imaging software, featuring a dramatically reduced learning curve, enabling the average photographer to be up to speed in less than 30 minutes, and a feature set that matches the industry standards defined by Adobe and Apple.

“We are thrilled to be able to announce the introduction of the H4D-40,” continues Hansen, “and look forward to welcoming a new generation of 35mm photographers as they step up to a higher level of image quality and begin to explore the creative possibilities provided by a Hasselblad system. With the H4D-40, photographers get a camera that is as easy to use – or even easier – than a high-end 35mm DSLR, but that comes with the famed Hasselblad image quality – larger lenses and sensors, more advanced optics, increased resolution and clarity, and all the other benefits of Hasselblad’s Medium Format DSLRs.”

“For over half a century,” Hansen concludes, “Hasselblad cameras have been the choice of the most discerning professionals and the reason for that loyalty has not changed – at Hasselblad, image quality always comes first. We will continue to pursue image quality perfection and will continue to provide the ultimate imaging tools for any application where image quality is important. And in the upcoming months we will do our best to see that as many 35mm photographers as possible get the opportunity to try these amazing products for themselves.”

Hasselblad is launching the H4D-40 worldwide via a series of dealer demonstrations and events in the Americas, Europe, and Asia. The H4D-40 starts at 13,995 Euro / 19.995 USD / 12.995 GBP for camera body, viewfinder, and 80mm lens, and is available for immediate shipping. For dates and times of regional or local launch events, or to learn more about the advantages of the Hasselblad system, log on to www.hasselblad.com

True Focus: Delivering accurate composing at close distance with shallow depth-of-field

True Focus helps solve one of the most lingering challenges in professional photography, true, accurate focusing throughout the image field when working with shallow depth-of-field at closer range. Without multi-point auto-focus a typical auto-focus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject and then re-compose the image.

In short distances, this re-composing causes focus error, as the plane of focus sharpness follows the camera’s movement, perpendicular to the axis of the lens. The traditional solution for most DSLRs has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly, but such multi-point AF solutions are often tedious and inflexible to work with and do not really solve the problem.

To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature.

The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lens’s focus motor so it can compensate. The APL processor computes the advanced positional algorithms and carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H4D’s firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses. The True Focus technology and APL (both patent pending) mark a significant milestone for Hasselblad’s high-end DSLR strategy and represent the result of many years of development work.

Via PhotographyBay and AmateurPhotographer

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Hasselblad H4D-40 specs

PR admin — Tue, 02 Feb 2010 15:08:38 +0000

First the set of specs from Calumet:

Digital Features:

Sensor size: 40.0 Mpixels (7304×5478 pixels)

Sensor dimensions: 33.1×44.2 mm

Image size: RAW 3FR capture 50 MB on average. TIFF 8 bit: 120 MB

File format: Lossless compressed Hasselblad RAW 3FR

Shooting mode: Single shot

Color definition: 16 bit

ISO speed range: ISO 100, 200, 400, 800 and 1600

Storage options: CF card type U-DMA (e.g. SanDisk extreme IV) or tethered to Mac or PC

Color management: Hasselblad Natural Color Solution

Storage capacity: 4 GB CF card holds 75 images on average

Capture rate: 1.1 seconds per capture. 33 captures per minute

Color display: Yes, 3 inch TFT type, 24 bit color, 230 400 pixels

Histogram feedback: Yes

IR filter: Mounted on CCD sensor

Acoustic feedback: Yes

Software: Phocus for Mac and Windows

Platform support: Macintosh: OSX. Windows: XP (32 and 64 bit), Vista (32 and 64 bit), Windows 7 (32 and 64 bit).

Host connection type: FireWire 800 (IEEE 1394b)

View camera compatibility: Yes, Mechanical shutters controlled via flash sync. Electronic shutters can be controlled from Phocus.

Operating temperature: 0 – 45 °C / 32 – 113 °F

Dimensions: Complete camera w. HC80 mm lens: 153 x 131 x 213 mm [W x H x D]

Weight: 2290 g (Complete camera w. HC80 mm lens, Li-Ion battery and CF card)

Camera Features:

Camera type: Large sensor medium format DSLR

Lenses: Hasselblad HC/HCD lens line with integral central lens shutter.

Shutter speed range: 256 seconds to 1/800 second

Flash sync speed: Flash can be used at all shutter speeds.

Viewfinder options:

•HVD 90x: 90° eye-level viewfinder w. diopter adjustment (-5 to +3.5D). Image magnification 3.1 times. Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz™.

•HV 90x: 90° eye-level viewfinder w. diopter adjustment (-4 to +2.5D). Image magnification 2.7 times. Integral fill-flash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz™.

•HVM: Waist-level viewfinder. Image magnification 3.2 times.

Focusing: Autofocus metering with passive central cross-type sensor. Ultra focus digital feedback. Instant manual focus override. Metering range EV 1 to 19 at ISO 100.

Flash control: Automatic TTL centre weighted system. Uses built-in flash or flashes compatible with SCA3002 (Metz™). Output can be adjusted from -3 to +3EV. For manual flashes a built-in metering system is available.

Exposure metering: Metering options: Spot, Centre Weighted and CentreSpot. Metering range Spot: EV2 to 21, Centre Weighted: EV1 to 21, CentreSpot: EV1 to 21

Power supply: Rechargeable Li-ion battery (7.2 VDC / 1850 mAh).

Film compatibility: No

Focus-Numerique also published some Hasselblad H4D-40 specs (Google translation):

Sensor Resolution: 40.1 Megapixel (5477 × 7302 pixels) in size 3 / 4
Sensor dimensions: 33.1 x 44.2 mm
Pixel size: 6.0 μm
Image Size: Shooting RAW 3FR, compressed from 54 MB on average. TIFF 8bit: 120 MB
Raw File Format (RAW): Hasselblad 3FR lossless compressed
Fashion Shooting: Single Shot
Definition of color: 16 bits
ISO Range: ISO 100, 200, 400 and 800
2 storage options: CF card type U-DMA (eg. SanDisk Extreme Pro) or cable connection to a Mac or PC
Color Management: Solution of Hasselblad Natural Color
Storage Capacity FC: A 4GB CF card contains an average of 74 images
Capture rate: 1.4 seconds per capture. 42 catches per minute
Color Screen: 3 inch, double-resolution (460,320 pixels), TFT, 24 bit color
Histogram: Yes
IR filter mounted CCD
Acoustic feedback: Yes
Software Included: Phocus for Mac and Windows
Platforms Supported: Macintosh OS X version 10.6. Windows: XP, Vista and Windows 7 (32 and 64 bit)
Type of connection to the Host: FireWire 800 (IEEE1394b)
Compatibility view camera: Yes, via flash sync for mechanical valves. Phocus software allows to control the electronic shutters.
Operating temperatures: 0 – 45 C
Dimensions: Complete camera without lens: 153 x 131 x 136 mm [W x H x D]
Weight: 1800 g (camera body, viewfinder HV 90x-II, Li-Ion battery and CF card), 2290g with 80mm

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Hasselblad H4D-40 update

PR admin — Mon, 01 Feb 2010 18:34:18 +0000

This is taken from Hasselblad’s website:

“At Hasselblad, we’ve been taking image quality to new and unexplored heights for over fifty years now. And now, we are proud to announce the launch of the new Hasselblad H4D-40, bringing ultimate image quality to an entirely new generation of photographers. The H4D-40 will help your photography to grow in ways you never dreamed possible.
As easy to use as any 35mm camera and featuring a 40 Megapixel Medium Format sensor, our easy to use new Phocus 2.0 software, and the new True Focus AF, the H4D-40 provides the perfect entry point into the Hasselblad world. The H4D-40 gives you full access to the entire Hasselblad system of software, lenses, and features and has been designed to meet the needs of the most demanding high-end commercial photographers – and yours.
We are launching the H4D-40 at special “hands-on” events in over 50 cities throughout the world starting February 10, 2010. To find a launch event near you click on the link to the right.
February 10th will also see the launch of an exciting new area on the Hasselblad website, the Hasselblad Owners’ Club. More info about this exciting addition to the Hasselblad world can also be found by clicking on the links to the right.
We look forward to seeing you on February 10th!”

More info on the upcoming Hasselblad events can be found here.

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The price of the new Hasselblad H4D-40 is…

PR admin — Mon, 01 Feb 2010 00:18:06 +0000

The price of the new Hasselblad H4D-40 is going to be £12,995 + Vat (In the UK). This is according to an advertising in the Photo Pro magazine in the UK (latest issue):

World wide launch on February 10th, 2010.

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Hasselblad teaser (this time in English)

PR admin — Sat, 30 Jan 2010 01:14:04 +0000

Hasselblad just sent out this email teaser (same as this one, but in English):

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Yes, Hasselblad is coming with a new baby

PR admin — Fri, 29 Jan 2010 04:30:02 +0000

I have been following this rumor for a while.

There is new Hasselblad teaser – a new baby is coming:

click to enlarge

All key dealers in Central Europe were instructed by Hasselblad about the new camera system due next week. Hasselblad sees a gap between DSLR and MF segments and it will address it next week. The new camera will be cheaper and as compact as the Leica s2.

Read more about the new campaign in DSLRmagazine (English translation). A better “human” translation can be found here.

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Hasselblad with a Leica killer?

PR admin — Thu, 28 Jan 2010 22:58:15 +0000

Hasselblad will reveal their secret in 4 days. I got some rumors today that besides a new website, they will also introduce “an interesting new option” which will be their answer to the Leica S2. Don’t have other details at that point.

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What to expect @ PMA 2010

PR admin — Sun, 24 Jan 2010 15:33:40 +0000

PMA 2010 is one of the major photography related shows in the US. This year the event will take place in Anaheim, California from February 21-23.

Many new photography products will be announced prior and during PMA. Here is a brief recap on what to expect based on previously reported rumors (click on each link for the corresponding article):

Panasonic: two point and shoot models and a Lumix G replacement.

Olympus: multiple point and shoot cameras, nothing else.

Pentax: three new compact cameras with some interesting design.

Sony: series of point and shoot cameras and α700 replacement.

Ricoh: new CX2 camera and a new 28-300 GXR lens.

Samsung: a new k-mount for the Samsung NX-10 is expected, don’t have any other information at that point.

Tamron: maybe two new lenses (“maybe” because the announcement could be after PMA).

Hasselblad: a new service for photographers should be announced.

Fuji: maybe a new m4/3 EVIL model, otherwise some new digital and maybe film cameras.

Leica: nothing for PMA, but expect a new 35mm Summilux M lens in March and some new compact cameras (fyi: Leica is not attending PMA 2010).

Canon: 1Ds4 and 60D and maybe three new lenses. Canon should have an announcement on February 9th.

Nikon: well, I have a whole blog for that – too much to mentioned it all here, but Coolpix S8000, Coolpix P100, Coolpix S3000 and Coolpix S8000 are expected.

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Hasselblad update

PR admin — Fri, 22 Jan 2010 15:14:19 +0000

Few weeks ago Hasselblad started a mysterious counter and now they added some more teasers on their website:

Clearly this will not be about new equipment. My guess is something like an online social media service for photographer/clients or maybe a joint venture with some of the big social networking sites. What say you?

The countdown is to February 1st, 2010:

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What is Hasselblad up to?

PR admin — Fri, 08 Jan 2010 00:50:24 +0000

They have a new countdown on their website (under promotions):

Thanks to Riccis for this tweet

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