The JVC GC-PX10 hybrid camera was announced during the IFA show in Berlin last month. Thanks to the FALCONBRID high speed imaging engine, the GC-PX10 is capable of shooting 60 fps stills and 300 fps video. The camera US price is $899.95 and is expected to start shipping this month.

JVC GC-PX10 camera specs:

• 32GB Built-in Flash Memory
• Memory Card Slot for SDXC/SDHC/SD
• Full HD 1920×1080/60P Recording
• 36Mbps High Bit Rate Recording
• FALCONBRID Engine
• Extract Stills from 36Mbps Full HD Video
• Up to 300fps Ultra High-Speed Video Recording (approx. 2 hours)
• Up to 60fps 8.3M Stills Continuous Shooting
• 12M Stills 30fps Continuous Shooting
• Simultaneous Full HD Video & 8.3M Still Shooting
• KONICA MINOLTA HD LENS
• 10x Optical Zoom / 19x Dynamic Zoom* / 64x Digital Zoom
• Super LoLux & 12.75M Back-Illuminated CMOS Sensor for bright images even in low-light situations
• Optical Image Stabilizer & Advanced Image Stabilizer
• High Sensitivity ISO6400 / Real 12M Stills with No Interpolation
• Intelligent AUTO
• iFrame Video Recording Mode
• Face Recognition
• Smile Meter / Smile Shot (still mode)
• Time-Lapse REC / Auto REC
• K2 Technology for High Quality Sound
• 3.0-inch Tiltable Touch Panel LCD Monitor
• Easy-control Mode Dial
• HDMI® Output (Mini)
• Built-in Auto Flash
• Easy Upload to YouTube™ / Facebook / Vimeo
• Easy Export to iTunes (iPad Compatible)
• Eye-Fi Card Ready for Wi-Fi Connection**
• LoiLoScope FX Software (Windows®) Provided
*18x when Advanced Image Stabilizer set to ON.

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At the begining of 2011, JVC announced a new hybrid still and video digital camera and at the IFA show in Berlin yesterday they introduce a second version of this model, the GC-PX10:

"GC-PX10 allows you to capture scenes and discover what’s really there — through high-resolution digital stills at 60 frames per second, or progressive Full HD videos from which you can grab the best frame as a digital still, or with 300 fps high-speed recording to slow the action down and see what you’ve been missing."

Toronto, Canada, September 1st, 2011 －JVC (Victor Company of Japan, Limited) is launching the new GC-PX10 digital memory camera to select markets around the world. This camera is capable of satisfying users both in terms of digital still photography and video recording, and offers unique advantages of being a “hybrid” camera. In addition to being able to take 12 Megapixel stills and Full HD video with a single camera, it also lets users capture pristine stills from video. Since video is recorded in progressive format, with an amazingly fast 36 Mbps sampling rate to enable the intake of larger amounts of visual data, each frame of video is a crystal clear still image without blur. Adding to its appeal are consecutive still shooting at 60 shots per second, as well as high-speed video shooting at 300 frames per second to yield super-slow motion footage. Its design emphasizes stable shooting of both still and moving images, thus featuring an “L” shape similar to SLR cameras (but with much less bulk) to encourage two-handed holding.

GC-PX10 was created based on a single premise — that beautiful video consists of a series of beautiful still images. This camera succeeds in putting both beautiful moving and still images into the hands of virtually anyone. Video is Full HD 1920 x 1080, but more importantly, Progressive recording means each individual frame offers complete visual information unlike interlace in which each frame only includes half the visual information. And since the sampling rate is an extremely fast 36 Mbps, the visual information included in each frame is extremely clear and detailed. What this means for the user is that he or she can shoot hours of video and later go back to pick out any moment and save it as a high quality still image — just by pressing a button. With this function, anybody can take impressive “hero shots” that would otherwise be missed, like ensuring a return on your investment.

Of course, the camera allows digital still shooting in real time also, with up to 12 Megapixel resolution (4000 x 3000). An ISO6400 mode is available for increased sensitivity when shooting in dark environments. Rapid-fire still shooting is also possible (3840 x 2160), at 60 shots per second, up to 130 shots total per burst. This actually surpasses the capabilities of other Digital SLR cameras currently on the market.

Super-slow motion is an effective tool for analyzing form and technique of athletes. GC-PX10 can shoot video at 300 frames per second, which when played back, slows movement down to 5-times normal speed. Image resolution is VGA (640 x 360), making it more than sufficient for online posting and viewing. But more importantly, this camera allows this mode to be used for up to approximately 2 hours straight. So, to offer an extreme example, it’s possible to record an entire soccer game in super-slow motion.

Key to all of this visual capability is JVC’s high-speed imaging engine, FALCONBRID. This JVC-original processor was released in December 2010 and has since been featured as the core technology in JVC’s 3D camcorder GS-TD1, as well as the latest Everio lineup. In terms of performance, FALCONBRID is a next-generation ready 1-chip technology that’s actually capable of processing 4K2K images. As such, it is readily able to handle the high-speed processing of both high-resolution moving and still images required for GC-PX10. Other support technologies that went into the GC-PX10 include the 1/2.3” 12.75 Megapixel Back-Illuminated CMOS sensor, Optical Image Stabilization with Advanced Image Stabilizer function, KONICA MINOLTA HD LENS, 19x Dynamic Zoom* with no image degradation when zoomed, K2 technology for high quality sound, 32GB internal memory, tiltable 3” Touch Panel monitor, HDMI output, and bundled LoiLoScope FX software (for Windows®). GC-PX10 is scheduled for launch in September.

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The first day of the CP+ Camera and Photo Imaging Show is now over. Here is some video coverage for some of the new products introduced at the show:

JVC GC-PX1:

Kenko C-Mount camera:

Sony a77 prototype and more:

Sigma DP2x:

Ricoh GXR Leica M-mount cartridge:

Pentax K-5 Silver, K-r and WG-1:

Additional CP+ coverage available at (mostly computer translated):

• DCWatch
• Egami
• DigitalCamera

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Concept of the JVC GC-PX1 camera was shown at CES 2011 and now it's official, the camera will be released in Japan later this month. The price is not yet announced. The GC-PX1 will have 10x optical zoom and 36Mbps 1920 × 1080/60p full HD video shooting. In 640 × 360 resolution at 300 fps the camera will be able to too record up to 2 hours of video which is considered to be an industry record.

Detailed specs:

JVC via DCWatch

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1. JVC GC-PX10 hybrid camera US pricing and availability announced
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3. JVC GC-PX1 camera concept

PhotographyBay has some detailed CES 2011 coverage on a new camera GC-PX1 concept from JVC:

• 10.6MP Back-illuminated CMOS Sensor
• 10x Optical Zoom Lens with OIS
• 1920 x 1080 Full HD Video at 60p / 36Mbps
• Motor Drive Shooting 30 fps at 10MP
• High Speed Video Capture at 300fps (in VGA Resolution with Real-time Processing)
• 32GB Built-in Memory + SDXC Card Slot

For full datails and more images head over to PhotographyBay.

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Canon and Sony may have tried to purchase Pentax at some point. Hoya’s CEO has indicated in the past that Pentax is for sell. Then there were some statements about a “deeper relationship” with Samsung. It is possible that at some point JVC attempted to buy Pentax - both companies denied it a month later. I am not surprise that different companies are taking their chance at purchasing Pentax. Please note that at this point this is just a rumor.

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This rumor surfaced a month ago and was quickly denied by JVC and Hoya. Today, two different sources (Bloomberg and Asahi) report that JVC was considering purchasing Pentax but those plans were abandoned.

Via Xitek

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The rumor is that JVC-Kenwood Holdings is in talks to buy Pentax (source - Google translation). Hoya (the parent company of Pentax) quickly denied that report (source). It is not a secret that Hoya has been trying to do something with Pentax, based on previous history of comments from C-level executives (see here and here). HOYA CEO said "It's unnecessary to keep Pentax camera division in the HOYA Corporation" (source).

Via Xitek

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