The new Panasonic Lumix G Vario 12-35mm f/2.8 lens will cost $1300!

Panasonic 12 35mm f2.8 lens price The new Panasonic Lumix G Vario 12 35mm f/2.8 lens will cost $1300!

The new Panasonic Lumix G Vario 12-35mm f/2.8 lens is listed on Amazon for $1,299.99. This is a very high price tag, considering that the Olympus M. Zuiko Digital ED 12mm f/2.0 lens costs "only" $799.

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Additional Pentax K-30 images and specs

Pentax K 30 images Additional Pentax K 30 images and specs

Some more Pentax K-30 images found on pentaxone.fr.

Here is a better resolution image of the different K-30 color variations (click for larger view):

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Pentax introduces SMC DA 50mm f/1.8 lens

smc PENTAX DA 50mm F1.8 lens Pentax introduces SMC DA 50mm f/1.8 lens

Pentax SMC DA 50mm f/1.8 lens

Pentax announced the new SMC DA 50mm f/1.8 lens that was part of the 2012 roadmap. The new lens will cost $249.95 and will start shipping in July 2012:

Compact, lightweight autofocus lens designed exclusively for PENTAX K-Mount interchangeable-lens digital cameras

Denver, CO (May 21, 2012) – PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company’s K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens’ image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.

“The new PENTAX-DA 50mm f/1.8 lens is ideal for photographers interested in portraiture and general photography,” explains John Carlson, Sr., Manager of Sales and Marketing, PENTAX RICOH IMAGING AMERICAS CORPORATION. “The lens measures just 1.5 inches long and weighs only 4.3 ounces, making it small enough and light enough to accompany photographers on all kinds of outings.”

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Panasonic announced Lumix G Vario 12-35mm f/2.8 lens for Micro Four Thirds

Panasonic Lumix G Vario 12 35mm f2.8 lens Micro Four Thirds Panasonic announced Lumix G Vario 12 35mm f/2.8 lens for Micro Four Thirds

Panasonic announced their new Lumix G Vario 12-35mm f/2.8 lens for Micro Four Thirds. This lens was initially displayed during CES 2012. Shipping will start in August. Pricing was not announced (Panasonic likes to announce their pricing few weeks prior to shipment).

Update: the lens is now listed on Amazon for $1,299.99.

Press release:

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What else is new? [weekend digest]

Orca 110 BW 100 ISO film What else is new? [weekend digest]

Gariz leather case Fuji X Pro1 front What else is new? [weekend digest]

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Nauticam NA-5DMKIII underwater housing for Canon 5D Mark III camera

Nauticam NA 5DMKIII underwater housing Canon 5D MarkIII 9 Nauticam NA 5DMKIII underwater housing for Canon 5D Mark III camera

Nauticam announced a new underwater housing NA-5DMKIII for Canon 5D Mark III. With a depth rating of 100m, the NA-5DMKIII will be available on June 1st, for $3600.

Nauticam NA 5DMKIII underwater housing Canon 5D MarkIII 8 Nauticam NA 5DMKIII underwater housing for Canon 5D Mark III camera

Press release and additional images:

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