Zeiss not happy about babyPrimes lenses

Update: it seems that Kelvinkamera is in even deeper troubles since (elegantly) is using photographs on their website without permission. The owner of the photograph happened to be a PhotoRumors reader.

A week ago Kelvinkamera announced their own line of Zeiss babyPrime lenses. Those are regular Zeiss lenses with a custom made housing for aperture and focusing control:

It seems that Carl Zeiss AG is not very happy with this development and released this statement few days ago:

Dear Ladies and Gentlemen,

We would like to address a report that has been released by the company Kelvinkamera+ on June 5th regarding Carl Zeiss as an e-mail press release. This report contains several statements that need to be clarified for the benefit of our customers. We would be very grateful to receive your support in this undertaking.

In the report, the company Kelvinkamera+ has announced a new line of lenses to be called “Carl Zeiss babyPrimes.” It also states that the company has reached an agreement with Carl Zeiss. Furthermore, the report declares that the manufacturer has already worked on an earlier project at Carl Zeiss (DigiPrimes). This gives the impression that the babyPrime lenses were created together with, or with the approval of, Carl Zeiss.

However, these statements do not reflect the truth. Since Carl Zeiss enjoys a very good reputation in camera lenses of high quality and performance we would like to clarify the situation for the benefit of our customers:

For 120 years, Carl Zeiss lenses have been known for their outstanding performance, quality and reliability. In manufacturing these lenses, we take advantage of everything that is optically and mechanically possible to create an extraordinary product experience from development to production to use of the lens. This is just one of the many reasons for the outstanding reputation enjoyed by the name ZEISS among photographers and moviemakers around the globe.In case you have further questions please don't hesitate to contact us.

Via Zeissrumors

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