Samsung merged camera and mobile divisions with the hope to capture a bigger piece of the mirrorless camera market in 2015:
Samsung Electronics integrated the Digital Imaging Business Division, in charge of cameras, with the Wireless Business Division. Samsung Electronics began to create synergies between smartphones and cameras in a bid to capture the largest share of the global mirrorless camera market in 2015.
Samsung Electronics explained, “We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones.” To increase its share of the camera market, it will take advantage of the networks and marketing know-how of the Wireless Business Division and enhance the camera competitiveness of smartphones at the same time.
