Fuji X-T10 camera and Fujinon XF 90mm f/2 R LM WR lens officially announced



Fujifilm officially announced the X-T10 mirrorless camera and Fujinon XF 90mm f/2 R LM WR lens:

Fuji X-T10

Fujinon XF 90mm f/2 R LM WR lens





Hands-on videos and press releases:

FUJIFILM ANNOUNCES LIGHTWEIGHT X-T10 – THE INTERCHANGEABLE LENS CAMERA THAT DELIVERS PROFESSIONAL QUALITY RESULTS FROM DAY ONE

X-T10 uses advanced scene recognition and new auto focus system to capture your memorable moments

Valhalla, N.Y., May 18, 2015 – FUJIFILM North America Corporation today announced the all new FUJIFILM X-T10, the latest premium interchangeable lens camera that joins the world-renowned X-Series digital camera line-up. The sleek FUJIFILM X-T10 delivers outstanding image quality, usability and portability for photo enthusiasts with its new innovative autofocus system, large electronic Real Time Viewfinder, and incredible continuous shooting speed of up to 8.0fps. The X-T10 also has an amazingly short lag time of just 0.005 seconds so users can be ready and capture every image imaginable.

The FUJIFILM X-T10 uses the latest generation 16.3 Megapixel APS-C X-Trans CMOS II sensor with built-in phase detection autofocus along with the high-performance EXR Processor II, and is compatible with all FUJINON lenses to deliver excellent resolution and outstanding image quality.

Advanced new autofocus system

The FUJIFILM X-T10 uses a new auto focus system that complements the fast and accurate single-point auto focus system with new Zone and Wide/Tracking modes, which use 77 autofocus points across a wider area to substantially improve the camera’s ability to track and capture moving subjects.

The Zone mode allows users to choose a 3x3, 3x5 or 5x5 zone from the 77-point auto focus area. When combined with the AF-C continuous focusing mode, the camera continues tracking a subject in the selected zone. The 3x3 and 3x5 zones at the center, in particular, offer extra-fast focusing with the use of the built-in phase detection pixels.

In the Wide/Tracking mode, the camera displays the area in focus, identified automatically out of the 77-point auto focus area (Wide in the AF-S mode) and tracks the focus area’s subject across the entire 77-point AF area (Tracking in the AF-C mode). This makes it possible to maintain focus on a subject that moves vertically, horizontally, and back and forth.

Stunning design with functional control

The FUJIFILM X-T10 has an all-new design that packs the best X-Series functionality into a compact and lightweight body, perfect for travelling light. The X-T10 top and base plates are made of a lightweight, but highly rigid, die-cast magnesium. The top plate features three precision-milled aluminum dials that give the X-T10 a premium feel and allow users to intuitively adjust the combination of aperture, shutter speed and shooting functions while concentrating on picture taking.

The X-T10’s back panel has a 3” 920K-dot tilting LCD monitor that makes above head and close to the ground shooting easy and fun. The X-T10 also has a new Auto Mode Switch lever for selecting the fully-automatic Advanced SR Auto mode. In this mode, the camera automatically chooses optimum settings for a given scene to make shooting effortless.

The X-T10 body also features an integrated pop-up flash, positioned in the center of the top plate that uses Super Intelligent Flash to automatically adjust light output according to the scene type.

A FUJINON XF/XC lens for every shooting style

The FUJIFILM X-T10 is compatible with every current FUJINON lens – 18 premium lenses ranging from ultra-wide-angle to telephoto, including five fast aperture prime lenses. These lenses bring out the very best image quality from the X-T10. Together with optional accessories including X- mount adapters and macro extension tubes, users can experience a full range of photographic possibilities with images that achieve edge-to-edge definition for high-resolution pictures across the entire frame.

FUJIFILM X-T10 key features:

The FUJIFILM X-T10 will be available in June 2015 in the following configurations:

FUJIFILM ANNOUNCES NEW FUJINON XF90MM FAST APERTURE LENS THAT DELIVERS ULTRA-SHARP IMAGES

XF90mm telephoto lens features newly-developed Quad Linear Motor and weather-resistant design

Valhalla, N.Y., May 18, 2015 – FUJIFILM North America Corporation announced the new compact FUJINON XF90mmF2 R LM WR, a weather-resistant, fast-aperture prime lens that delivers ultra-sharp images with rich bokeh, at all aperture settings. The XF90mmF2 R LM WR (137mm in 35mm format equivalent) uses an optical construction of 11 elements in 8 groups (including three ED glass elements) that minimizes vignetting and creates attractive bokeh thanks to the rounded diaphragm, which makes it perfect for portraiture and sports photography.

Despite having a large maximum aperture, the FUJINON XF90mmF2 R LM WR is both compact and, at less than 20 ounces, lightweight. It also gives users a minimum working distance of approximately 24 inches for a wide range of shooting scenarios. The XF90mmF2 R LM WR now uses a newly-developed Quad Linear Motor that delivers fast, accurate autofocus as fast as 0.14 seconds. The new linear motor is fast, quiet and accurate, and uses four magnets for higher torque and a high-speed autofocus that provides a more versatile shooting experience, allowing users to quickly react to subtle changes in a subject’s facial expression. And with its WR-rating, the XF90mmF2 R LM WR is weather and dust-resistant and can work in temperatures down to 14°F.

Along with the popular XF56mmF1.2 R, the XF90mmF2 R LM WR is a must-have lens for portrait photography fans that favor fast aperture prime lenses. The focal length allows users to shoot at a distance that won’t distract subjects, leading to more natural, candid results.

FUJINON XF90mmF2 R LM WR key features:

The FUJINON XF90mmF2 R LM WR will be available in July 2015 for USD $949.95 and CAD $1,099.99.