Big Canon announcement on August 25th, 5D Mark IV camera price: €3,799
Canon will announce the Canon 5D Mark IV DSLR camera plus new lenses and accessories on August 25th, somewhere between 5-7 am European central time. The price of the 5D Mark IV in Europe will be €3,799 (almost $4,300, US pricing is usually lower). For reference, the 5D Mark III currently sales for 2,599 after $200 discount.