Nikkei: “Canon shifts focus from SLR to mirrorless cameras”



 
 
A new report from Nikkei - "Canon shifts focus from SLR to mirrorless cameras":

The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.

With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must "actively roll out products for a growth market even if there is some cannibalization," Sakata said.

Sakata did not say much about the possibility of Canon releasing a high-end mirrorless camera. "We will look at the timing and consider it," he said.

The Canon classic camera design concept pictured above is by David Riesenberg.

Exit mobile version