Watch the Sony livestream press event here (Sony a6400 APS-C mirrorless camera announced)

Watch the Sony livestream press event here at 1 pm EST (backup link for livestream):

This is definitely a Sony Alpha event (AlphaUniverse.com) - three major announcements expected today:

5 min late and still no sound... ok, live now, with sound... Nice marketing intro, as usual.

Sony President and COO on stage:

Three major announcements today! Now Kenji Tanaka on stage:

Sony claims the #1 ful frame spot again (based on a Sony survey):

New Sony a9 firmware update coming (see full press release).

This is the new Sony a6400 APS-C mirrorless camera

More marketing talk...

Sony announced also a new ‘Imaging Edge’ mobile app: