Sony a7SIII confirmed “later this summer” with 4k/60P, 10-bit 4:2:2 and RAW video

• 4 years ago
• Categories: Sony
• Tags: fake news, SAR clickbait, SAR fake rumors, Sony a7s Mark III, Sony a7SIII

The Sony a7SIII camera has been "rumored" for years and was “supposed” to be announced on June 26. Obviously this didn't happen, but in a recent interview with DPR, Kenji Tanaka from Sony confirmed that the a7SIII is coming "later this summer". Here is a recap of the interview by SonyAddict:

• COVID-19 has had an impact on production, and on procurement of supplies, but manufacturing in China and Thailand has helped.
• COVID-19 should have a little long-term impact on production and logistics, but it might cause demand to decrease faster.
• There is still strong demands for the Sony a7III and a7RIV
• Demand is recovering in most regions already
• Full-frame video is a big growing opportunity
• The content creator market is growing rapidly so ZV1 has sold well even with COVID-19
• Demand for products like the ZV1 is increasing
• The Sony a7SII successor is coming later this summer the Sony a7sIII
• The Sony a7SIII will be completely new
• S from the S line originally stood for sensitivity but now it will stand for supreme thanks to the big pixels that many professionals and high-end users will like
• People want 4k/60p and 10-bit 4:2:2 in the a7SIII
• Sony is also working hard to deliver RAW video
• Technology and innovation are Sony’s strengths
• Sony continues developing products for consumers and not to compete with others they want their customers to say wow!
• More cameras will have stacked sensors in the future
• AF will get better with increased detection speed and accuracy for photo and video
• AI is very, very important for the future
• Sony is working on AI technology for the future and autofocus actuators for lenses
• In ten to fifty years computational photography will likely do a lot of the things that traditional lenses do now
• In the next 5 years, glass will still be superior to computational photography
• Lenses can still evolve a lot
• Unsure if cameras will act more like smartphones in the future or if smartphones will act more like cameras

Via SonyAddict