Canon interview: when the EOS R3 was launched, Canon already had the EOS R1 in mind

3 months ago
Categories: Canon
Tags: Canon EOS R6 Mark III, Canon interview, interview

Phototrend published a long interview with Canon where they talked about the EOS R1, EOS R5 Mark II, EOS R6 Mark III, Virtual Reality, third party lenses, and more. Here is the recap from CanonAddcit:

Canon wanted the Canon EOS R1 to far surpass the Canon EOS-1D X Mark III
When transitioning to mirrorless Canon started by thinking about what would make the best mirrorless flagship camera
When the Canon EOS R3 launched Canon already had the EOS R1 in mind
Canon has global shutter technology that brings certain advantages and possibilities for the future
The mission was to create the ultimate professional tool with the EOS R1 regardless of environment that is free of defects
EOS R1 focused on achieve ISO 102,400 at 40fps which balanced out best at 24MP
Digic Accelerator is a lot faster than Digic X so it can handle deep learning technology even at 40fps
Canon creates a RAW file before it makes a JPEG using both the Digic X and Digic Accelerator which are separate chips
The Digic Accelerator is the first chip to receive the signal from the sensor and it performs AF and subject detection along with some other tasks and then the Digic X chip develops the image
The Canon EOS R1 is the flagship camera, but Canon sees the Canon EOS R5 Mark II as being equally important because it serves hybrid shooters so the camera had to push boundaries and incorporate everything
The Canon EOS R6 Mark III should surpass the Canon EOS R5 Mark II someday
Canon doesn't like to artificially limit cameras and they hope every new camera is the best so they will not hold back with the Canon EOS R6 Mark III so it may be better than the R5 someday
An example of Canon not hindering cameras is that the Canon EOS R1 is the flagship camera, but the Canon EOS R3 might be better for some photographers
Canon is very interested in exploring new types of lenses and they are exploring new horizons
Canon believes lenses expand the scope of application of a camera, which bodies do not do
Apple and Canon partnered to create virtual reality and Canon wants to work more closely with them to develop this new area of imaging
Canon doesn't want to talk about RF lenses from other manufacturers at the moment beyond Sigma and Tamron, but they are talking with others
Mirrorless technology is mature enough to replace SLR cameras for every task today
Mirrorless technology only offers advantages over SLR now without disadvantages
The transition to mirrorless cameras in Asia is almost complete and it is accelerating in Europe
The European camera market is a bit slower than the global market and entry-level SLR cameras are still very popular in Europe compared to the rest of the world
Hopefully, the European camera market will return to growth
The Canon EOS R1 has a lot of features that make it an expensive camera, but Canon believes users will think the camera is worth it once they try the Canon EOS R1