Lightroom's innovative AI-powered editing features serve as powerful shortcuts for professionals looking to maintain the quality of their edits while saving time in the process. This year's MAX introduces Quick Actions and improvements to Generative Remove. Both features help to eliminate time-consuming editing steps so that you can focus on the more creative parts of your editing process.

• Quick Actions in Lightroom for mobile and web speed up fine-tuned edits by automatically creating masks based on the subject matter of your photo. Quick Actions will then suggest contextual edits and surface relevant tools to jumpstart your workflow. It’s great for editing on-the-go or any time you need to make precise edits away from your computer.

• Quick Actions is available in Early Access in Adobe mobile and web apps at MAX.
• Remove anything with improved selection in Generative Remove
  • Available on Lightroom, Lightroom Classic, Lightroom for mobile (iOS & Android), Lightroom for web, and Adobe Camera Raw
• Feature Release:
  • Generative Remove is now generally available across the entire Lightroom ecosystem. Added enhancements to selecting objects make it easier to use. Now when the Detect Objects option is enabled, you can simply circle the distractions you want to remove in addition to brushing over them.

Photoshop released a suite of cutting-edge innovations that will improve core workflows and accelerate the way users ideate and create unique assets. The Photoshop updates to core capabilities will simplify and collapse tedious tasks such as removing common distractions from images as well as expand imaging workflows by enabling intuitive placement and adjustment of 3D objects into 2D designs in Photoshop

• Remove Tool with Distraction Removal (People and Wires); Desktop General Availability (GA)
  • The Remove tool uses smart technology to remove unwanted objects after a user brushes over them and automatically fill in the background while preserving its integrity, depth, and complex details. Now, a new capability integrated in the Remove tool enables automatic Distraction Removal. In the Remove tool, users will be able to access a dropdown menu to "Find distractions” for either “People” or “Wires and cables.” Distraction Removal then automatically detects and removes multiple people (who are not the primary subject of the image), or wire distractions from the image at once. Additionally, the Remove tool automatically determines which back-end technology is best suited to produce the most realistic result for different selections. Now, Adobe Firefly is one of the back-end technology options. Users can also select different “modes” to choose how much they want to use generative AI in the Remove tool -- “Auto (may use generative AI), Generative AI on, Generative AI off” which will choose for a user depending on the image and scene.
  • Benefits:
    • Seamlessly remove distractions from images, including people who are not the main subject in an image or cable and power lines, in a few clicks.
    • Use a single tool to remove multiple unwanted subjects or objects throughout an image, while replacing the background at once without manual multi-stroke actions.
    • Save time and effort by seamlessly and accurately removing multiple unwanted elements throughout an image instead of performing multiple manual actions.
    • The streamlined experience enables users to edit more efficiently and save time by reducing tedious edits. ·
    • Automatic detection and segmentation increase a user’s editing control and accuracy.
    • Users can choose how much they want to use generative AI in the Remove tool.

• Generative Fill with Image 3MD – Desktop General Availability (GA)
  • With Generative Fill, you can add or remove content from your images non-destructively using simple text prompts right inside the Photoshop app. Imagery is automatically generated with the appropriate shadows, reflections, lighting, and perspective, enabling realistic results in just a few simple steps. This feature is now powered by the latest Adobe Firefly Image Model that yields results with greatly improved photorealistic quality, has a better understanding of complex prompts, and that generates more variety in results, so you can explore different directions. Generative Fill is powered by the latest Adobe Firefly, which is designed to be safe for commercial use, empowering you to spend more time ideating, visualizing, and creating. These capabilities are mutually reinforcing, enabling you to create with more intentionality, iterate with greater efficiency, and bring your vision to life with higher accuracy, details, and realism.
  • Customer Benefit:
    • Generate photographic images, particularly with animals, nature, objects, and structures, with new levels of detail, lighting, composition, and color. · Generate complex images with many detailed elements. · Introduce more creative controls into your workflows to achieve desired results more easily. · Create high quality detailed results for commercial use.
    • Results will have more photorealistic quality, details, and variety.
    • Results will be higher quality and more applicable for commercial and professional uses.
    • Users gain more creative control, confidence, and accuracy in their generative workflows.
• Generative Expand with Image 3MD – Desktop General Availability (GA)
  • With Generative Expand, you can expand the canvas and resize any image at the same time as part of the Crop workflow. Generative Expand fills the empty space with newly generated content that naturally blends with the existing image, which saves time and produces re-sized high-quality results in a matter of seconds. This feature is now powered by the latest Adobe Firefly Image Model that yields results with greatly improved photorealistic quality and more variety, so you can explore different directions. These capabilities are mutually reinforcing, enabling you to create with more intentionality, iterate with greater efficiency, and bring your vision to life with higher accuracy, details, and realism.
  • Customer Benefit:
    • Resize an image to a larger aspect ratio (to reframe it for a desired look, to imagine what was beyond the lens of the camera, or to transform it to tell a larger story, or if the subject is out of frame)
    • · Straighten and then expand an image to preserve the content in the corners after the image is straightened.
    • In just a few clicks, expand the canvas to place a subject in a specific part of the image or create an image in different aspect ratios

The below updates from Adobe Max are great content sources to create new posts, or update existing posts on your site.

Today at Adobe MAX in Miami Beach, Adobe unveiled the latest version of Adobe Creative Cloud   with more than 100 new features across Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro and beyond that put greater creative power and possibility in the hands of creators.

More creative power and expressiveness in Adobe Creative Cloud

Throughout 2024, we’ve delivered hundreds of powerful new features in several Creative Cloud apps, including the Selection Brush tool in Photoshop, Generative Shape Fill in Illustrator, an all-new, AI-powered audio workflow in Premiere Pro, Generative Remove in Lightroom, and so much more.

Today, we’re continuing that pace of product innovation by introducing new features that speed up your workflows and give you more power, precision and control in Creative Cloud.

The most powerful Adobe Photoshop yet

We’re introducing a major update to the Distraction Removal in the Remove tool. Distraction Removal lets you remove unwanted elements from a photo, like tourists in the background of your travel photos or pesky power lines disrupting your beautiful landscape photos. Distraction Removal automatically detects and removes wires and people and replaces the background with generated content.

We also continue to bring the power of Adobe Firefly generative AI to Photoshop so you can create in whole new ways: Generative Fill and Generative Expand are now powered by the latest Adobe Firefly Image Model, so you can get realistic, lifelike results with more control than ever before and new levels of detail, lighting, composition and color for your generated imagery. Plus, with the new Generate Similar feature, you can get more variations of generated images to find the perfect fit.

In Adobe Photoshop (Beta), we’re introducing two new features to power more of your creative process. First, Generative Workspace lets you explore more ideas in less time with generative AI right within Adobe Photoshop (Beta). Most AI image generators limit and slow your process as they only produce a few results and only allow you to submit one prompt at a time, requiring you to wait to refine your prompt or try a different one. With Generative Workspace, you can brainstorm multiple concepts simultaneously without waiting, using text prompts to quickly generate sets of images. You can search and reuse text prompts and images and generate new sets of images while previous sets are generating. Then, when you get results you like, you can easily import and refine your generated images in Photoshop.

Second, the Adobe Substance 3D Viewer (beta) is a new way to view and edit 3D files, integrated with Photoshop. Now, you can easily work with 3D files in your Photoshop designs by adding them as Smart Objects. You can try these new features today in the Photoshop (Beta) app

Integrating generative AI into Adobe Premiere Pro

Adobe Premiere Pro is introducing a completely new way to use generative AI when editing videos with Generative Extend. For those times when you need just a few more frames to sell a shot or edit: to make a cut on the beat or a little more lead in to finish a transition. Generative Extend uses Adobe Firefly generative AI to seamlessly add frames to the beginning or end of a video clip.

Enhancing graphic design in Adobe Illustrator

In Adobe Illustrator, we’re enhancing core vector design workflows to give you more speed and power. The new Objects on Path enables you to quickly attach, arrange, and move objects along any type of path in your designs. Enhanced Image Trace lets you convert hand-drawn images and raster graphics into editable vectors with more accurate image tracing and easier editability with fewer anchor points. The Mockup feature is now generally available, so you can create mockups for brand and apparel designs by placing your artwork on images of real-life objects. Illustrator will automatically adjust your artwork to fit the curves and edges of the object.

New generative AI features in Adobe InDesign

Adobe InDesign is delivering new generative AI features like Generative Expand and Text to Image to enable you to perform AI image editing right within your layout designs. For designers working on scientific or technical publications, we’re introducing MathML for adding math equations to your designs with better visual quality and accessibility. Plus, you can now export InDesign documents to Adobe Express to empower other people you work with to make minor changes while staying within the overall layout design.

Amazing photos, faster with Adobe Lightroom

Adobe Lightroom is making it even easier to achieve your vision with your photos with the tools you need to do your best work. Generative Remove is now generally available with improved selection and object detection for easier, more accurate removals. The new Quick Actions (Early Access) speed up your workflow by suggesting edits tailored specifically to your photo that you can then refine further. Content Credentials (Early Access) enables you to attach your name, social media handles, and a list of edits to your photos with a digital signature tied to the Content Authenticity Initiative.   We’re also introducing a handful of other workflow updates to Lightroom, including performance improvements, additional HDR support, and Smart Albums.

3D content creation for 2D designers with Project Neo (beta)

Today, we’re also introducing Project Neo, available now in beta. Project Neo is a completely new approach to creating 3D content on the web, built for designers who typically work in 2D design apps like Photoshop and Illustrator. With Project Neo, you can create and edit 3D shapes and artwork in your browser using a familiar interface and tools. Neo lets you quickly edit and refine endless variations of a design, non-destructively. Artwork you create in Project Neo can be opened in Adobe Illustrator as vectors, so you can continue to edit your artwork and add them to your design compositions. When you want to share your designs and collaborate, you can share a link to your artwork and invite other team members to collaborate on your designs with you in the browser. You can even use the history slider in Project Neo to see a time lapse of how the artwork was made.

Bringing generative AI to video with the Adobe Firefly Video Model

Earlier this fall, we introduced the Adobe Firefly Video Model.   We worked closely with the video editing community to build features that creators tell us will empower them to do their best work quickly, efficiently, and beautifully. The Firefly Video Model joins a growing family of generative AI models for creativity, all designed to be commercially safe and only trained on content we have permission to use — never on Adobe users’ content.

Starting today, we’re introducing a new Generate Video (Beta) module in the Adobe Firefly web application. Generate Video lets you use text prompts to create entirely new video clips to help you communicate your creative intent, make b-roll footage to fill gaps, or to add new elements to a shot.

Managing your creative process with Frame.io

About three years ago, Adobe acquired Frame.io, an industry-leading creative collaboration platform. Since then, we’ve been hard at work evolving the Frame.io platform and integrating Frame.io into Creative Cloud apps like Premiere Pro and Adobe After Effects. And, earlier this year, we announced Frame.io Version 4 in beta, a complete reimagining of the Frame.io platform to enable teams to customize and manage any end-to-end creative workflow, faster and more effectively than ever before.

Today, we’re excited to share that Frame.io Version 4 is now generally available. With Frame.io to manage your creative work, you’ll have access to all the tools you need to support your entire creative process, including building and managing workflows, file transfer and management, running efficient review and approval cycles, and secure sharing with stakeholders and clients.

Innovation in Adobe Express, the quick and easy create-anything app

Adobe Express is the quick and easy create-anything app that’s included in most Creative Cloud membership plans at no additional cost. With Adobe Express, you can quickly create social media posts, videos, flyers, and so much more — all in one easy-to-use app available on web and mobile.

Today at MAX, we’re introducing several new capabilities in Adobe Express for all kinds of creative work.

• Campaign Creation: Adobe Express helps you produce all the content you need from a single design in just a few clicks.
• Rewrite: Rewrite helps you rephrase, shorten, or change the tone of copy in your designs.
• Animation: Now, you can animate multiple elements in a design, including text, images, shapes and more instantly, with AI to automatically orchestrate the details.
• Import from other apps: Bring in your files from other Adobe apps, like Adobe Photoshop, Illustrator, and now, InDesign. Plus, now you can browse and add photos to your designs directly from Lightroom.
• 1-Click Brand setup: Instantly recolor any photo or illustration to align with your brand with a single click or create brand templates with locked elements to ensure teams stay on-brand. And ensure all of your team’s content comes together and on-brand with the shared calendar in Adobe Express.