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The first Sony price increase is already here: the Sony FE 400-800mm f/6.3-8 G OSS lens is now $700 more expensive

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The Sony FE 400-800mm f/6.3-8 G OSS lens is no longer available for order at B&H Photo and Adorama, and the Amazon listing is now $700 more expensive (from $2,898 to 3,599):


I did check, and the seller on Amazon (AVC Photo Store & Studio) is an authorized Sony dealer, not a third-party reseller known to inflate prices.

Leica, Fuji, and Blackmagic have already announced price increases, and Canon will follow soon:

Here we go: Blackmagic Design increased prices in the US only

Coming next: Fujifilm price increase in the US

Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

Leica US price increase officially announced for May 1st

Nikon, rebates, and tariffs

Related posts:

  1. The latest data from BCN Retail: December camera sales were up 123.7%, list of best-selling models
  2. Blackmagic also jumps on the Apple Vision Pro bandwagon with the world’s first camera system designed for Apple Immersive Video
  3. Here we go: Blackmagic Design increased prices in the US only
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