BCN published the best-selling brand in each photo category for the first half of 2025 in Japan
- Fixed lens digital cameras: Kodak with 21.7%
- DSLR cameras: Canon with 46.8%
- Mirrorless camera: Sony with 30.4%
- Action cameras: DJI with 35.3%
- Interchangeable lenses: Tamron with 21.8%
BCN Ranking collects real sales data from approximately 40% of Japanese retailers - this is not a worldwide market share or sales report. Previous BCN reports from Japan can be found here.
