Pentax announced their new K-r model DSLR, a new DA 35mm 1:2.4 prime lens and two point and shoot cameras: Pentax Optio RS1000 and RZ10.
Pentax K-r is currently available for pre-order on Amazon in different colors and lens combinations.
Full press release can be found at Photographybay. Hands-on preview is available on dpreview and in the two videos after the break:
