Some European stores were/are selling a Fujifilm Finepix X100 limited edition box. You can see more images of the set here and here. Brandon Remler, who works for Fujifilm USA, wrote on his blog that this limited edition set is not "anything from Fujifilm":
"Of course there is no limited edition camera set. Someone made a nice box and put the camera, case and flash in it themselves. That is smart and perhaps a good business judging by the interest in Denmark and beyond - but it's not a new camera or anything from Fujifilm."
What is even more interesting is the Certificate of Authenticity (see it here and here) that comes with the box and is signed by the X100 product planner and designer.
Here are two more images of the box: