Pentax just announced a new rebate and a price drop for their K-5 model valid till November 30, 2011. Maybe there is a new model coming out?
This is Adorama's version of the rebate (with $100 worth of free goods: 8GB SD memory card, spare DL-I90 battery, slinger camera bag, digital memory case):
PENTAX ANNOUNCES PRICE REDUCTION AND TEMPORARY INSTANT REBATE ON K-5 DIGITAL SLR: Combined Savings Total $400 USD
GOLDEN, CO. (September 1, 2011)…PENTAX Imaging Company has announced a price reduction on the PENTAX K-5 Digital SLR. Effective today, the price of the K-5 has dropped $100.00 USD to $1499.95 USD (body only) and to $1,649.95 USD (for the K-5 lens kit w DA 18-55 WR lens). In addition, from now until November 30, 2011, a $300.00 instant rebate is in effect on any qualifying purchase of either kit configuration. The combined savings brings the K-5 to $1199.95* (body only) and $1,349.95* (for K-5 lens kit w DA 18-55 WR lens).
* While the price reduction is permanent, the instant rebate is valid only for a limited time for purchases made on either K-5 camera configuration from now until November 30, 2011.
PENTAX INSTANT REBATE PROGRAMS offer several consumer advantages, including no need to submit or track claims or wait several weeks for a rebate check. More information about the program, the products and where to buy is available at: http://www.pentaximaging.com/slr/K-5/
First announced in September 2010, the K-5 features:
• A high resolution 16.3 megapixel CMOS sensor with integrated AD conversion circuitry.
• High sensitivity 80-51200 ISO range with improved noise performance.
• Speedy 7 FPS captures fast action shots.
• Highly responsive and accurate 11 point SAFOX IX+ autofocus system with dedicated AF assist lamp and light wavelength sensor.
• Widescreen 1080p HD video at 25 FPS, with sound via built-in or external 3.5mm stereo microphone jack.
• Large 3 inch LCD with 921,000 dots of resolution.
• Fully weather sealed and coldproof design.
• Durable magnesium alloy covers surround a rugged stainless steel chassis.
• Highly accurate 77 segment metering system.
• Pentaprism viewfinder with 100% field of view and 0.92X magnification.
• PENTAX body-based Shake Reduction (SR) stabilization system.
• A maximum 1/8000 second shutter speed.
• HDMI port outputs high definition images and video (and sound).
• Native support for both PENTAX PEF and Adobe DNG 14 bit RAW files.
• Improved in-camera HDR image capture.
• A wide range of in-camera image processing and special effects filters.
• Customizable RAW/Fx button.
• Built-in electronic level with tilt scale display.