The US price for the Fuji X10 camera was initially set at $699. Today Adorama corrected the price and started taking pre-orders again at $599.95.
The Canadian price will be $599.99 CAD. Shipping will start in November, 2011. UK price is £499.99, the price in Germany is 529 EUR.
The official Fujifilm X10 sample images can be found here.