Hasselblad announced a new CFV-50c CMOS digital back for their V system. Last year Hasselblad announced the end of life for their V camera line because of declining demand. Here are the details on the new digital back:
Hasselblad is set to launch a new 'back to the future' CMOS sensor-based digital back, targeting its legions of dedicated V System photographers worldwide.
The new CFV-50c, which will have an €11,000 price tag, is engineered to work on almost every V camera made by the company since 1957.
The state-of-the-art back boasts the same feature-rich functionality and performance level as the acclaimed H5D-50c camera, providing V System users with a unique opportunity to benefit from latest digital capture technology, including outstanding ISO capability.
The announcement comes as Hasselblad underpins its sharp focus on core customers in the medium format sector.
Ian Rawcliffe, Hasselblad CEO said: "We have experienced a substantial resurgence of interest in our iconic V cameras - users love the traditional ergonomics and the unique appearance.
Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V System users who want to be able to continue to use their classic cameras but also desire access to our latest technology. The new CFV-50c, with its supreme image quality, is our response to that demand. Photographers using V System vintage cameras can now realise the true potential for these definitive capture devices."
He added: "This new unit is just part of our ongoing product development strategy. We have produced V Systems for over fifty years and now customers can really benefit from Hasselblad advanced digital engineering know-how with the CFV-50c."
Leading German portrait photographer Arne Weychardt is one of the first to test the new digital back.
He said: "CFV-50c gives me superb fusion of old with new; the traditional and classic look and feel of the V System body linked to Hasselblad's advanced image capture technology. It's just a perfect mix."
Key features of the new CFV-50c:
