Fuji X30 compact camera officially announced







Fujifilm officially announced the previously rumored X30 compact camera. The price of the X30 is $599.95 (available for pre-order in black and silver). Sample images taken with the X30 can be found here.

Additional details:

FUJIFILM ANNOUNCES CLASSICALLY DESIGNED PREMIUM COMPACT X30 WITH NEW CONTROLS AND FASTER PERFORMANCE

X30 features Real Time Viewfinder, dual control rings, and new ‘Classic Chrome’ Film Simulation for dramatically colored photos

Valhalla, N.Y., August 26, 2014 – FUJIFILM North America Corporation today announced the new FUJIFILM X30, a premium compact, fixed lens camera aimed at enthusiast and professional photographers. The FUJIFILM X30 has an all new Real Time Viewfinder and innovative dual manual control rings for composing and taking pictures quickly and easily.

The FUJIFILM X30 gives enthusiast and professional photographers a vast array of new features, and delivers the same award-winning image quality and design that the FUJIFILM X-Series is known for around the world. The new X30 features a Real Time Viewfinder – which is the largest, brightest, fastest and highest resolving viewfinder in its class*1 – a large 12MP 2/3” X-Trans CMOS II sensor, EXR Processor II and a new ‘Classic Chrome’ film simulation mode that delivers muted tones and deep color reproduction for beautifully dramatic images.

The X30 also includes a large tilting 3.0” 920K-dot premium clear LCD monitor, increased battery performance, and a strong, yet lightweight, die-cast magnesium alloy body that is superbly designed to add a real sense of style and elegance to the camera.

Vision and speed

The new FUJIFILM X30 uses an innovative Real Time Viewfinder with a large magnification of 0.65x*2 and a display lag time of just 0.005*3 seconds that is the largest and fastest viewfinder in its class. It offers a clear, high-definition Live View with a new 2.36M-dot organic EL viewfinder and dedicated lens that improves visibility by automatically controlling the viewfinder’s brightness according to the ambient light levels. The Live View display can also be set to reflect shooting conditions, or offer a natural view close to what is seen with the naked eye, while the viewfinder’s eye sensor automatically switches the visible information when the camera is positioned vertically or horizontally.

Left: real time viewfinder with five glass elements, right: X30’s expanded viewfinder size

The FUJIFILM X30 uses the award-winning X-Trans CMOS II sensor with phase-detection AF and the EXR Processor II to give photographers high-speed performance, amazing resolution and low noise for extraordinary images. The X30’s phase-detection system focuses in just 0.06*4 seconds, has a startup time of 0.5 seconds*5, shutter time lag of 0.015 seconds, and shooting interval of 0.5 seconds.

Left: X-Trans CMOS II sensor layers, Right: X-Trans CMOS II sensor size comparison

High precision F2.0-2.8 4x manual barrel zoom lens

The FUJIFILM X30’s lens is made up of 11 glass elements in nine groups, including three aspherical lens elements and two ED lens elements. The result is an ultra-bright lens with a wide-angle maximum aperture of f/2.0 and telephoto maximum aperture of f/2.8 for beautiful, high resolution images. Additionally, the X30’s lens incorporates seven diaphragm blades for stunningly soft ‘bokeh’ to make your subject stand out from the background.

The X30 has an optical 4x manual zoom lens that allows quick and precise control over composition. The X30 also has a unique image stabilization mechanism that shifts five lens elements to compensate for camera shake by up to four stops*6. The innovative image stabilization system also effectively prevents motion blur while stopping vignetting and loss of image resolution that usually results from shake compensation.

The new FUJIFILM X30 now includes two rings on the lens: a manual zoom ring and control ring. The control ring is positioned behind the manual zoom control and allows the immediate change of aperture and shutter speed settings while fine-tuning image composition. Functions such as ISO sensitivity, film simulation, white balance and continuous shooting can be assigned by pushing the control ring setting button at the front. Two top-plate dials and six function buttons positioned on the back of the body also offer faster access to regularly-used features for a more instinctive operation.

Left, Middle: X30 Dual Ring controls, right: X30 large tilting 3.0” 920K-dot premium clear LCD monitor

New “Classic Chrome” film simulation

Fujifilm’s unprecedented image quality has been cultivated through the development of photographic films over the past 80 years and helps to reproduce warm skin tones, bright blue skies and rich green trees, just as photographers remember the scene. The X30 features the new ‘Classic Chrome’ film simulation mode, which delivers muted tones and deep color reproduction. Users can also choose from eleven different modes that simulate the effects of traditional Fujifilm films. These include color reversal film effects (Velvia / PROVIA / ASTIA/CLASSIC CHROME), professional color negative film (PRO Neg.Std / PRO Neg.Hi), monochrome filters (MONOCHROME, Ye filter, R filter and G filter) and SEPIA.

FUJIFILM X30 key features:

FUJIFILM X30 Accessories:

The FUJIFILM X30 will be available in late September 2014 for $599.95.

*1: Fujifilm research as of August 2014. Compared with other compact zoom digital cameras, being 500g or lighter in weight.

*2: Market leading viewfinder magnification ratio. Approx. 0.65x magnification 50mm (35mm format equivalent) at infinity and diopter set to -1.0 m-1.

*3: Fujifilm research as of August 2014.

*4: Fujifilm research as of August 2014. Compared with other digital cameras equipped with 2/3” sensor or larger, based on CIPA standards, and conducted in High Performance mode.

*5: Quick Start and High Performance mode.

*6: CIPA standard.

*7: Aperture and shutter speed can be changed during shooting. Only shutter speeds faster than the set frame rate can be set.

The Fuji X30 is also available for pre-order at B&H in black and silver.