We already saw several hints in the past weeks that Hasselblad will be entering the prosumer market with a new camera. Photothunk made a very good analysis of the current situation at Hasselblad and had this to say about the upcoming camera:
"Let's think about what has to be in the design brief for whatever it is H has in the works:
Must fully embody Hasselblad's brand and look the part. Strong branding, which implies 1) strong design notes from Hasselblad's history, 2) an imaging system with perceived very high quality.
Object of desire/Status symbol. Therefore portable, sleek, beautiful. Broadly desired. Not a camera for camera nerds, but a mass-appealing (but not mass-available!) imaging system. Purse-sized, one hand-sized. Slick user experience, social media, cloud connected. Phone-like ease of use. Friction-less photo/video sharing.
Allow me a flyer here. A small camera, with excellent but not earth shattering technical specs. Definitely does video.
Design notes: leatherette+chrome/cube/space for a clearly visible logo/slanted-rear screen, non-removable lens that is nonetheless obvious, prominent.
Size: easily held by one hand, about 300 grams.
System: Touchscreen, syncs with app on your phone (NFC/bluetooth?) for seamless "one-touch" (or nearly) connectivity.
Price: $5000 US."
Read the entire article at photothunk.blogspot.fr (thanks Mistral!)
