Hasselblad 907X 50C camera now available



The new Hasselblad 907X 50C camera is now available for pre-order at Adorama and B&H Photo. Additional information is available here. The full press release is next:

HASSELBLAD 907X 50C NOW AVAILABLE, COMBINING OUR LEGACY WITH YOUR FUTURE

A UNIQUE PHOTOGRAPHIC EXPERIENCE WITH FULL SYSTEM MODULARITY

Introduced as a concept in June 2019 and now available to purchase, the 907X 50C mirrorless medium format digital camera is comprised of the modernised CFV II 50C digital back and the brand new 907X camera body, connecting Hasselblad’s photographic legacy and future into one system.

With an outstanding medium format 50-megapixel CMOS sensor (43.8 x 32.9 mm), the CFV II 50C digital back enables use with most V System cameras made from 1957 and onwards in addition to third party technical or view cameras. The CFV II 50C features a brilliant 3.2in 2.36K dot tilting rear display with full touch support and Hasselblad’s renowned user interface for settings, image review, and menu navigation. Users of previous CFV digital backs will appreciate the new fully integrated battery design, the same used on the X System, which reduces overall size and with the option to recharge in-camera via the USB-C port. Combining its iconic aesthetics with a chrome edge body finish in addition to modern technology, the CFV II 50C gives a nod to Hasselblad’s history combined with the brand’s world-renowned image quality.

Coupling the CFV II 50C with the 907X, Hasselblad’s smallest medium format camera body ever, creates a highly compact package. This combination offers a truly distinct photographic experience, including the classic waist-level shooting style of the V System enabled by the CFV II 50C’s tilt screen. With the 907X, the photographer gains access to all of the high-quality X System Lenses in addition to a vast range of Hasselblad optics via adapters, including the H System, V System, and XPan Lenses. In addition, the 907X enables compatibility with a wide range of third-party adapters and lenses. Accessories that beautifully complement the combination include the 907X Control Grip and 907X Optical Viewfinder.

Key features for the 907X 50C:

The 907X 50C has an MSRP of €6590 / £5990 / CNY¥48000 including VAT and $6399 excluding sales tax.

The 907X Control Grip has an MSRP of €749 / £679 / CNY¥5990 including VAT and $729 excluding sales tax.

The 907X Optical Viewfinder has an MSRP of €499 / £459 / CNY¥3990 including VAT and $499 excluding sales tax.

All products are available to order today, and shipping will begin from the end of August.