FujiAddict published a recap of the Fujifilm presentation at the 2021 CP+ show:
Fujifilm managers decided to do a talk show format for their CP+2021 stream
Fujifilm recently announced 3 lenses the XF 27mm, XF70-300mm, and GF80mm
Fujinon XF27mm f/2.8 II
The XF27mm weather resistance and an aperture ring to the old XF27mm
Users want weather resistance and an aperture ring
Fujifilm managed to fit an aperture ring in the same space as the original design
There is a lock next to the A position so you don’t accidentally switch the lens to f/16
The XF27 + XE4 is very compact together
The XF27mm is so thin removing the lens cap can be difficult
The new XF27mm also has a dome-shaped hood that it comes with
The XF27mm is still thin with the hood attached
The new lens hood for the XF27mm can be used with the original design so they will sell it as an accessory
The new XF27mm is 6g heavier
The optical design of the new and old XF27mm are identical
Lenses without aperture rings fall under the XC series now
The XF27mm is one of the few lenses that didn’t have an aperture ring
From now on all XF lenses will have aperture rings
40mm is a great focal length and everyone should try the XF27mm
Fujinon XF70-300mm f/4-5.6
The first thing they considered when designing the XF70-300mm was if you don’t carry it around then you aren’t going to benefit from it so keeping it compact was a priority
Fujifilm wanted the XF70-300mm to be the same size as the 55-200mm
When you increase a lens from 200mm to 300mm it usually grows in size 1.5-2x longer so keeping it small was challenging
Fujifilm had to start from scratch to build the XF70-300mm
Matching the optics and mechanism was the most important point
In the end Fujifilm ended up within 14mm of the 55-200mm and a weight of 580g which is the same weight as the 55-200mm
Fujifilm used a two stage barrel design because if the lens is too short it wont work and if it is too long the mechanism wont work
The zoom of the XF70-300mm is very smooth
Zoom torque is important because it makes it easier to track objects
The zoom rotation angle is not too larger and you can go from end to end with a single twist
The XF70-300mm is also very well balanced and feels good in the hand
The XF70-300mm is very light so you can take it anywhere unlike the XF100-400mm which is a bit heavy
The XF70-300mm covers 107-457mm with a close focus distance of 83cm which gives it a maximum shooting magnification of 0.33x which converted to full size is 0.5x macro
You can fill the screen with an object smaller than a credit card using the XF70-300mm
You can also install a teleconverter on the XF70-300mm so you can get 1.4x or 150-640mm and 2x or 214-914mm so nearly 1000mm, but you lose 1-2 stops of light using a teleconverter
The XF70-300mm also has linear motors so the AF is fast and it has 5.5 OIS stops of stabilization
The XF70-300mm will be great for nature photography
The XF70-300mm pairs well with the XF16-80mm f/4 for travel
Fujinon GF80mm f/1.7
GF80mm f/1.7 is their 13th lens for GFX
The GFX80mm fits right between the GF63mm and GF110mm to fill a gap
Professional commercial photographers wanted something in this range for portrait fashion studio work
The GF80mm f/1.7 is the brightest lens for GFX joining the GF110mm f/2
The GF110mm is about 87mm in 35mm terms and the 80mm is about 63mm in 35mm terms
The GF80mm f/1.7 has bokeh that dissolves gently and is great for portraiture
The GF80mm f/1.7 has beautiful bokeh
The GF110 f/2 weighs about 1kg while the GF80mm f/1.7 is 795g which makes it easier to handle
Use the 110mm f/2 when you have the space and 80mm f/1.7 when you need to get a little closer
Fujifilm created a team of researchers to categorize bokeh and definite when is beautiful bokeh and the GF80mm f/1.7 was designed based on the findings
The GF80mm f/1.7 provides resolution and blur which is an entirely different way than usual to design a lens
The XF50mm f/1.0 was designed in the same way
The bokeh of the GF80mm f/1.7 is as beautiful as the XF50mm f/1
The GF110mm f/2 has a lot of bokeh because the longer the focal length the more the subject will stand out and it is very sharp
The bokeh shouldn’t stand out it should support the subject
Beautiful bokeh is strange because you cant see the bokeh
Both the GF110mm and GF80mm have a 77mm filter thread
It was hard to make the GF80mm f/1.7 under 800g, but it is a shorter lens which makes the handling very good especial on the GFX100S
The GF80mm f/1.7 is moving the heaviest focus group they ever have and the group weighs 200g on its own so a quarter of the lens weight is moved as one unit with focus so it couldn’t use linear motors
Fujifilm had to develop a new product for the XF50mm f/1 which was smoother than early DC motor equipped engines
You can feel something heavy moving in the GF80mm f/1.7
The GF110mm f/2 has linear motors which lets it focus fast with no sound
With a GFX50R/50S CDAF body the GF110mm f/2 is more comfortable since there is no vibration
The GF110mm f/2 almost keeps up with PDAF
DC motors are better for moving heavy elements like in the GF80mm f/1.7 but they aren’t quite
Fujifilm will continue improving both XF and GF lenses