The Tamron teaser I reported last week was for new flash sale savings on E-mount lenses - see the details at Adorama and B&H:
"Tamron 14-day Flash Sale Savings! Save up to $100 on select Tamron lenses for Sony Mirrorless. Get the most out of your Sony mirrorless camera system with Tamron's Wide-angle 17-28mm F2.8 Di III RXD, Standard Zoom 28-75mm F2.8 Di III RXD, Telephoto 70-180mm F2.8 Di III VXD and 28-200mm F/2.8-5.6 Di III RXD All-in-One Zoom."