Just a few days after Sony claimed to be the #1 mirrorless camera and lens brand for 2021 in North America according to “Sony Internal Research” and “NPD Group”, today Canon tweeted that "Canon is America's leader in the digital camera industry"... according to "NPD Group" as well. The only difference in both statements I see is "North America" vs. "America". I am sure for the right price NPD can find a nice spot on this planet where Nikon, Fujifilm, or even OM Digital are holding the #1 spot.