This is how Ricoh is planning to restructure their camera business
Back in January Ricoh announced that they will be restructuring their camera business (see also this post). Today Ricoh issues a press release with some additional details - here is a recap:
- Ricoh is planning to gain new customers with "direct and two-way communication" and new initiatives for GR users.
- Ricoh is planning to open online stores at Amazon, Rakuten Ichiba, and others.
- Regular Pentax fan meetings and hands-on events.
- Providing small-quantity limited cameras utilizing crowdfunding.
- Reorganization of Ricoh Imaging showrooms and service bases in Japan.
Ricoh has also scheduled a Pentax SLR meeting on March 13th where we will probably get some more details for their plans for the Pentax brand.
Via PentaxRumors
Ricoh Japan clarifies the upcoming camera business restructuring
Correction from Ricoh US: “Ricoh will continue mass production and sales but will be adding more direct-to-consumer approaches to its distribution in Japan”
