Was the Panasonic S9 camera really in short supply because of high demand? The camera is currently sitting in stock at Adorama and B&H Photo - (all colors available!) almost a week before the official shipping date.
Companies should work harder to convince us that their products are good and selling well. Announcing short supply because of high demand is outdated and laughable.
I do believe that the Fujifilm X100VI, for example, is currently in high demand—Amazon still does not even let you place an order. The Leica Q3, Nikon Z8, and a few other cameras were also really in high demand, but everything else is marketing BS. Just take a look at the long list of products that were "in high demand" and tell me what you think.
Ricoh even recently implemented a lottery system in order to pre-order their latest GR III HDF and GR IIIx HDF cameras, which are almost identical to the previous model. A lottery system? Really?
Can you believe this: the Panasonic S9 camera will be in short supply because of high demand?
More bad news for Panasonic: Lumix S9 product page controversy and the use of stock photos *UPDATED*