The megapixels war is over, sensor size war is just starting up

The Verge published a nice video recap from Photokina: the megapixels war is over, sensor size war is just starting up. Some of the new cameras announced at Photokina 2012, like the Nikon D600, Canon 6D, Leica M-E, Sony RX1 show a new trend: many manufacturers are producing smaller and "more affordable" full frame cameras. Several companies like Pentax, Sony, Panasonic and even Fuji hinted that they are also considering/investigating full frame cameras.