Those are the Sony DSC-QX10 and DSC-QX100 lens camera modules for smart phones
Those are the first leaked images of the rumored Sony DSC-QX10 and DSC-QX100 lens camera modules for smart phones. This new type of product will incorporate lens, sensor, SD card slot Bionz processor into one unit that will connect to your smart phone via Wi-Fi/NFC wireless connection. The camera will be controlled form the phone's LCD screen. This device will work on both Android and iOS based devices. The lens-camera unit will be magnetically attached to the phone:
Sony DSC-QX10 and DSC-QX100 specifications: the bigger module will have the RX100MII sensor inside and a Zeiss lens. The second unit will feature a 10x zoom lens with 1/2.3" 18MP CMOS sensor.
The official announcement will most likely be on or around September 4th, 2013.
The leaked pictures also show a new Honami i1 Sony smart phone.
In the next few weeks Sony is also rumored to announce the NEX-5T and the long awaited full frame mirrorless camera.