Category Archives: Sony

Sony to announce a new RX10 V super-zoom camera next week

By PR admin | Published: July 3, 2026

Sony will announce a new RX10 super-zoom camera next week (July 9th). The new model will be a replacement for the Sony CyberShot RX10 IV that was announced back in 2017:

Posted in Sony| Tagged , , , , , , | 17 Comments

Sony FX4 camera confirmed?

By PR admin | Published: June 24, 2026

A quick update on my previous post – in a cryptic message, Camerainsider, who has a good track record of reporting on upcoming products, suggested that a new Sony FX camera is coming soon. Here is a report on what to expect from the FX4 by E8M8888:

Posted in Sony| Tagged , , , | 16 Comments

Private company Effissimo overtakes Sony and becomes the largest Tamron shareholder

By PR admin | Published: June 22, 2026

The Singapore-based activist fund Effissimo Capital Management has quietly become Tamron’s top shareholder, surpassing longtime holder Sony Group Corporation:

Also posted in Tamron| Tagged | 37 Comments

More Sony FX camera rumors (Sony FX4?)

By PR admin | Published: June 20, 2026

Sony currently has two new registered products that have not yet been announced:

Posted in Sony| Tagged , , , | 16 Comments

Sony registered a new camera WW308784: could be a new RX or APS-C model

By PR admin | Published: June 8, 2026

Sony registered a new digital camera with the Indonesian certification body POSTEL, but the entry was later removed. The new WW308784 will be made in China (not Thailand), and DCLife speculates it could be a new RX or APS-C model becuase it was registered as “Digital Camera” rather than “Interchangeable Lens Digital Camera.” Here is a […]

Posted in Sony| Tagged , | 11 Comments

20 years of Sony Alpha cameras: from the Alpha 100 to mirrorless leadership in 2026

By PR admin | Published: June 5, 2026

Exactly 20 years ago today, on June 5, 2006, Sony announced the Alpha 100, the camera that launched the Sony Alpha system. What began as an outsider’s entry into the DSLR market, built on the Konica Minolta A-mount platform acquired by Sony, has evolved into one of the most innovative and influential camera lines in […]

Posted in Sony| 19 Comments

No, Sony is not working on a new display technology that will noticeably improve battery life

By PR admin | Published: May 29, 2026

Another clickbait story is circulating the Internet: “Sony is working on a new display technology for its Alpha cameras after 2026/Q3” “New rumor suggests upcoming Sony cameras could have noticeably better battery life” Editors are publishing made-up stories without even doing a simple Google search. The article in question is a 2011 research paper by […]

Posted in Sony| Tagged , , , | 9 Comments

Announced: Sony a7R VI & FE 100-400mm f/4.5 GM OSS, pre-orders now open

By PR admin | Published: May 13, 2026

The previously reported Sony a7R VI camera and FE 100-400mm f/4.5 GM OSS lens have now been officially announced: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo Wildlife photography with the a7R VI Shooting video with the Sony a7R VI Sports photography with the Sony a7R VI Wedding photography with the a7R VI Portrait […]

Posted in Sony| Tagged , | 24 Comments

New Canon and Sony teasers, announcement in less than 48 hours

By PR admin | Published: May 11, 2026

Canon released a second teaser for their upcoming new products announcement that will take place in less than 48 hours:

Also posted in Canon| Tagged , , , , | 56 Comments

Foto Erhardt already lets you put a deposit for the upcoming Sony a7R VI and Canon EOS R6 V cameras

By PR admin | Published: May 8, 2026

Foto Erhardt already lets you put down a deposit for the upcoming Sony a7R VI and Canon EOS R6 V cameras: Sony a7R VI camera: Canon EOS R6 V camera: Previous coverage:

Also posted in Canon| Tagged , , , , , | 11 Comments