Category Archives: Sony

Tamron confirms non-binding acquisition proposal from Sony

By PR admin | Published: July 30, 2026

Tamron issued an official statement regarding the previously reported/rumored acquisition bid by Sony:

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Sony to acquire Tamron?

By PR admin | Published: July 29, 2026

Today, Diamond Online (ダイヤモンド・オンライン) published an investigative scoop stating that Sony Group has proposed acquiring Tamron, aiming to acquire all of Tamron’s shares. The deal size is projected at roughly 200 billion yen (約2,000億円). No official confirmation or denial has been issued by Sony or Tamron as of the latest available information. Diamond is a long-established, respected Japanese […]

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Of course Sony FX5 orders far exceed expectations

By PR admin | Published: July 28, 2026

It did not take long for Sony Japan to issue an official notice about FX5 pre-orders far exceeding expectations (B&H Photo | WEX Photo | Foto Erhardt):

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Comparing the Sony FX5 and the FX3A

By PR admin | Published: July 22, 2026

A comparison between the new Sony FX5 and the FX3A cameras can be found here:

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Sony FX5 cinema camera announced

By PR admin | Published: July 22, 2026

Sony introduces the previously rumored FX5, the newest addition to the Cinema Line family. Designed to bridge the gap between the FX3 and FX6, the FX5 combines the portability of a compact body with advanced imaging technologies inspired by Sony’s flagship cinema cameras. Additional information on the FX5 is available here and here. Pre-orders are […]

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Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

By PR admin | Published: July 21, 2026

In addition to the new FX camera, Sony will also announce a new FE 100-400mm f/5.6-8 OSS lens that will have an integrated focus limiter switch (∞-3m) into the lens’s AF/MF switch (according to camerainsider). Sony already has two 100-400mm lens models with different aperture ranges:

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Here is the Sony FX camera teaser – announcement tomorrow

By PR admin | Published: July 21, 2026

Sony just released a teaser for their upcoming  FX camera that will be officially announced tomorrow (see listings at B&H Photo and Foto Erhardt):

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Foto Erhardt is already taking deposits for the upcoming Sony FX camera

By PR admin | Published: July 21, 2026

The German retailer Foto Erhardt is already taking deposits for the upcoming Sony FX camera: Update – B&H Photo now also has the new Sony FX camera listed on their website: The rumored Sony FX cinema camera specifications can be found here: New Sony FX camera rumored to be announced this week

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New Sony FX camera rumored to be announced this week

By PR admin | Published: July 20, 2026

A new Sony FX camera has been rumored for a while (Sony FX4 or Sony FX5?) and has already been registered in Asia: More Sony FX camera rumors (Sony FX4?) The official announcement is rumored to be on July 22nd – here is what to expect from the new FX model that will be positioned […]

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Sony RX10V 24-600mm super-zoom camera announced ($2,300)

By PR admin | Published: July 9, 2026

The previously reported Sony RX10V super-zoom camera is officially announced with a price tag of $2,300: Pre-orders: B&H Photo | Foto Erhardt |. WEX Photo Additional information Review Press release Basic specs: 20.1MP 1″ Exmor RS BSI CMOS Sensor BIONZ XR Processing Engine with AI Chip 4K60 Full-Pixel 4:2:2 10-Bit Video Zeiss Vario-Sonnar T* f/2.4-4 […]

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