Category Archives: Sony

New Nikon and Sony rebates started in the US

Nikon started new rebates in the US for September, and some lenses are now up to $4,800 off: Nikkor F-mount lenses: up to $4,400 off Nikon DSLR cameras: up to $800 off Nikkor Z-mount lenses: up to $500 off Nikon mirrorless cameras: up to 1,000 off Sony is now offering up to $600 off on lens […]

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Now available for per-order: Sony FE 85mm f/1.4 GM II lens announced (SEL85F14GM2)

The long-time rumored Sony FE 85mm f/1.4 GM II lens (SEL85F14GM2) is now officially announced. This updated version is noticeably lighter, features faster, more precise AF performance and an improved optical design. Pre-order: Adorama | B&H Photo | Erhardt | WEX | Paul’s | Service Additional information Hands-on report Sample photos Related videos:

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Sony FE 85mm f/1.4 GM II lens announcement later today

The Sony FE 85mm f/1.4 GM II lens will be officially announcement later today – here is another marketing video:

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Sony FE 85mm f/1.4 GM II lens video leaked online

  Here is a video covering the upcoming Sony FE 85mm f/1.4 GM II lens (the official announcement is expected tomorrow): Update: the Sony FE 85mm F1.4 GM II weights only 642 grams.

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Sony FE 85mm f/1.4 GM II lens picture leaked online

Here is a leaked picture of the previously rumored Sony FE 85mm f/1.4 GM II lens that will be officially announced later this week. The new version II will replace the current model. We can expect improved image quality and a higher price.

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BCN report June 2024: Sony takes the #1 spot from Canon in Japan

After Canon reported declining sales in Japan, it is not a surprise that they lost the #1 to Sony based on the latest BCN report for June 2024:

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Sony a7 V camera rumors

Here are the first Sony a7 V camera rumors I received from a reader (the previous Sony a7 IV model was introduced back in October 2021:

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Sony Japan announced another price increase

Sony is now introducing new price increases every year – Sony Japan just announced another price increase coming on August 1st, 2024, that will impact digital single-lens cameras, lenses for digital single-lens cameras [E mount], digital video cameras, digital still cameras, professional camcorders, and other products (see the full list here). The impact on Sony […]

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