Category Archives: Sony

List of upcoming/rumored Sony lenses

By PR admin | Published: August 5, 2026

Here are some of the upcoming/rumored Sony lenses that are currently being tested: 8-15mm Fisheye Zoom 600mm f/6.3 400mm f/4.5 28mm G 40mm G

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Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens

By PR admin | Published: August 4, 2026

The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to […]

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Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list

By PR admin | Published: August 3, 2026

Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list: Carl Zeiss AG Cooke Optics Limited Cosina Corporation Fujifilm Holdings Corporation Kenko Tokina Corporation LK Samynag CO., LTD. Sigma Corporation Tamron Corporation Thales Las France SAS

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Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results

By PR admin | Published: August 2, 2026

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results:

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Tamron confirms non-binding acquisition proposal from Sony

By PR admin | Published: July 30, 2026

Tamron issued an official statement regarding the previously reported/rumored acquisition bid by Sony:

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Sony to acquire Tamron?

By PR admin | Published: July 29, 2026

Today, Diamond Online (ダイヤモンド・オンライン) published an investigative scoop stating that Sony Group has proposed acquiring Tamron, aiming to acquire all of Tamron’s shares. The deal size is projected at roughly 200 billion yen (約2,000億円). No official confirmation or denial has been issued by Sony or Tamron as of the latest available information. Diamond is a long-established, respected Japanese […]

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Of course Sony FX5 orders far exceed expectations

By PR admin | Published: July 28, 2026

It did not take long for Sony Japan to issue an official notice about FX5 pre-orders far exceeding expectations (B&H Photo | WEX Photo | Foto Erhardt):

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Comparing the Sony FX5 and the FX3A

By PR admin | Published: July 22, 2026

A comparison between the new Sony FX5 and the FX3A cameras can be found here:

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Sony FX5 cinema camera announced

By PR admin | Published: July 22, 2026

Sony introduces the previously rumored FX5, the newest addition to the Cinema Line family. Designed to bridge the gap between the FX3 and FX6, the FX5 combines the portability of a compact body with advanced imaging technologies inspired by Sony’s flagship cinema cameras. Additional information on the FX5 is available here and here. Pre-orders are […]

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Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

By PR admin | Published: July 21, 2026

In addition to the new FX camera, Sony will also announce a new FE 100-400mm f/5.6-8 OSS lens that will have an integrated focus limiter switch (∞-3m) into the lens’s AF/MF switch (according to camerainsider). Sony already has two 100-400mm lens models with different aperture ranges:

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