
DJI currently holds a whopping 72.5% of the video camera market in Japan (Insta360 is at 12.5%):

Compact cameras are experiencing a comeback, and Canon is currently the leader in Japan in that category. Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity The new PowerShot Elph 360 HS A model Canon introduced recently is just a rebadged 10-year-old camera that now sells for almost […]

BCN published the best-selling brand in each photo category for the first half of 2025 in Japan Fixed lens digital cameras: Kodak with 21.7% DSLR cameras: Canon with 46.8% Mirrorless camera: Sony with 30.4% Action cameras: DJI with 35.3% Interchangeable lenses: Tamron with 21.8% BCN Ranking collects real sales data from approximately 40% of Japanese […]

BCN Ranking published a list of the top 20 best-selling mirrorless cameras in Japan for June: Canon EOS R10 RF-S18-150 IS STM Lens Kit Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit Black Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit Black Canon EOS R50 Double Zoom Kit Black Canon EOS R50 Double Zoom Kit […]

Here are the top 10 best-selling mirrorless cameras in Japan for 2024 (BCN collects sales data from approximately 2/3 of all Japanese retail retialers): Sony VLOGCAM ZV-E10: 16% Canon EOS R50: 11.6% Canon EOS R10: 6.7% Sony A6400: 5.8% Sony A7C II: 4.9% Nikon Z30: 4.3% Olympus PEN E-P7: 3.9% Nikon Zfc: 3.4% Sony ZV-E10 […]