Category Archives: Lytro

What else is new?

→ Firmware 1.15.0 released for the Hasselblad X1D-50c camera. → Lytro raises $60 million for its light field camera, announces first VR project. → Canon is introducing exciting prospects for CMOS sensors.         → New Sony bundle deals introduced (see also the Sony trade-in program and the current Sony rebates).

Also posted in Canon, Fuji, Leica, Sony | Tagged | 2 Responses

What else is new?

There are still few items left in the Newegg selection of cameras that qualify for the 25% off coupon code APRDCSALE00 plus free shipping (previously reported here). New Lensbaby Twist 60 Optic lens announced (check pricing and availability). The Impossible Project got a new instant camera, the I-1. Lytro announced lightfield technology to film and […]

Also posted in Deals, Leica, Lensbaby, Pentax, Sony | 3 Responses

Lytro exits consumer business, will continue with virtual reality solutions

Lytro is no longer in the consumer photography business according to this lengthy post by the company’s CEO Jason Rosenthal. Lytro sees a future in virtual reality – they recently announced Lytro Immerge, the world’s first professional light field solution for cinematic VR (pictured above). The Lytro Illum lightfield camera currently sells for $379, while the […]

Posted in Lytro | 10 Responses

Another price drop on the Lytro Illum lightfield camera

The price of the Lytro Illum lightfield camera dropped to $379.90. The original price at launch was $1,599.

Also posted in Deals | 19 Responses

Deals of the week from B&H

The latest deals from B&H:    More B&H specials can be found here.

Also posted in Canon, Deals, DJI, Fuji | Leave a comment

Deal of the day: Lytro Illum lightfield camera available again for $399

The Lytro Illum lightfield camera is available again for $399 on Woot – this is $1,200 off (75% off) from the original price of $1,599 (currently $599 at B&H). This deal is valid only for today (11 hours left). Here are the Lytro Illum main specifications:

Also posted in Deals | 3 Responses

Lytro Immerge is the world’s first professional light field solution for cinematic VR

After some big discounts on their current light field cameras, today Lytro announced their professional VR video setup called Immerge – a new solution built from the ground up to seamlessly blend live action and computer graphics (CG) using light field data:

Posted in Lytro | 10 Responses