7Artisans is teasing a new MAX autofocus ultra-wide-angle lens

By PR admin | Published: July 23, 2026


7Artisans is teasing a new MAX autofocus ultra-wide-angle lens. The clue they provided is the number 012456 – four of those digits are for the focal length and the aperture. Maybe 15mm f/2.4?

Previous coverage of 7Artisans can be found here.

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Viltrox 25mm f/1.7 & 35mm f/1.7 AIR lenses for Micro Four Thirds officially released

By PR admin | Published: July 23, 2026


The previously reported Viltrox 25mm f/1.7 AIR and the 35mm f/1.7 AIR lenses for Micro Four Thirds were officially released in China today. Pre-orders should open soon at B&H Photo, Amazon, and the official Viltrox store.

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Comparing the Sony FX5 and the FX3A

By PR admin | Published: July 22, 2026



A comparison between the new Sony FX5 and the FX3A cameras can be found here:

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Sony FX5 cinema camera announced

By PR admin | Published: July 22, 2026


Sony introduces the previously rumored FX5, the newest addition to the Cinema Line family. Designed to bridge the gap between the FX3 and FX6, the FX5 combines the portability of a compact body with advanced imaging technologies inspired by Sony’s flagship cinema cameras. Additional information on the FX5 is available here and here.

Pre-orders are now open at B&H Photo, WEX Photo, and Foto Erhardt.

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The Sony FX5 features a newly developed full-frame stacked Exmor RS CMOS sensor and Sony’s latest BIONZ XR2 image processor, delivering more than 15 stops of dynamic range, three Base ISO settings, and introducing Open Gate recording and internal X-OCN RAW recording to the FX series for the very first time. The video recording options are up to 5K 60p, 4K 120p, and Full HD 240p,
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​Additional features include AI-powered Real-time Recognition Autofocus, enhanced in-body image stabilization, a larger multi-angle LCD with the CineAlta-inspired BIG6 interface, expanded professional connectivity, and new optional OLED viewfinder and XLR handle accessories with 32-bit float audio recording.

Check out the new FX5 accessories from Kondor Blue, Bright Tangerine, and Mid49:


Additional information:

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Viltrox to announce new lens(es) for Micro Four Thirds tomorrow

By PR admin | Published: July 22, 2026


I already reported that Viltrox will introduce a new line of Micro Four Thirds autofocus lenses. The first two Viltrox MFT lenses are expected to be the 25mm f/1.7 AIR and the 35mm f/1.7 AIR:

The first two Viltrox AIR lenses for MFT will be 25mm f/1.7 & 35mm f/1.7

Viltrox already has their teaser online:


Viltrox used to make MFT lenses (see listings):

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The world’s first Megadap M2RF autofocus lens adapter (Leica M lens to Canon RF camera) is now available

By PR admin | Published: July 21, 2026


The world’s first Megadap M2RF autofocus lens adapter for using Leica M lenses on Canon RF cameras (previously reported here) is now available to order at:

More Leica M-mount lens adapters for the Canon EOS R mirrorless cameras can be found here.
Previous coverage of the Megadap M2RF is available here.

Additional information is available here:

The world’s first Megadap M2RF autofocus lens adapter (Leica M lens to Canon RF camera) is now available

Posted in Canon, Megadap| Tagged | 21 Comments

Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount officially announced in China

By PR admin | Published: July 21, 2026



Meike officially announced the previously reported AF 85mm f/1.8 lens for Fujifilm GFX mount in Asia. Here are the details:

  • Orders should open soon at: Meike Store | B&H Photo |  Amazon
  • Format: Medium format
  • Focal length: 85mm
  • Lens construction: 11 elements in 7 groups |
  • Aperture blades: 11
  • Magnification: 0.17x
  • Minimum focusing distance: 0.65m
  • Autofocus motor: STM stepping motor (in-house developed)
  • Filter size: 62mm
  • Net weight: Approx. 406g (excluding lens cap)
  • Additional pictures:

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New Godox Lux Junior II retro camera flash launched for Sony, Canon, Nikon, Fujifilm, OM System, and Panasonic cameras

By PR admin | Published: July 21, 2026



Godox launched a new Lux Junior II retro camera flash for Sony, Canon, Nikon, Fujifilm, OM System, and Panasonic cameras. Pre-orders are now open at B&H Photo. Additional information is available here:

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Peak Design has a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras

By PR admin | Published: July 21, 2026



Peak Design introduced a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) and is currently crowdfunding the project on Kickstarter. In just the first few hours, they already raised over $200k:

New on Kickstarter: WANDRD magnetic camera straps, Nomatic bag travel system, real-time POV live camera headset

Additional information can be found here and here:

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Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

By PR admin | Published: July 21, 2026



In addition to the new FX camera, Sony will also announce a new FE 100-400mm f/5.6-8 OSS lens that will have an integrated focus limiter switch (∞-3m) into the lens’s AF/MF switch (according to camerainsider).

Sony already has two 100-400mm lens models with different aperture ranges:

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