The first two Viltrox AIR lenses for MFT will be 25mm f/1.7 & 35mm f/1.7

By PR admin | Published: July 13, 2026



I already reported that Viltrox will introduce a new line of MFT autofocus lenses. The first two Viltrox MFT lenses are expected to be the 25mm f/1.7 AIR and the 35mm f/1.7 AIR.

Viltrox used to make MFT lenses (see listings):

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The latest Insta360 X6 camera rumors

By PR admin | Published: July 12, 2026





Here are the latest Insta360 X6 camera rumors (see the current X5 model):

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Posted in Insta360| Tagged | 17 Comments

Viltrox 26mm f/2.8 EVO pancake lens for E/Z mount coming on July 15th (full details included)

By PR admin | Published: July 12, 2026





The Viltrox 26mm f/2.8 EVO pancake lens (E/Z) will be announced on July 15th (already listed for sale on Aliexpress):



Here are the full details on the new lens (check the Viltrox website for updates):

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Posted in Viltrox| Tagged , | 5 Comments

Here is what’s coming next in Aftershoot

By PR admin | Published: July 11, 2026





Here is what’s coming next in Aftershoot (free trial | galleries | previous coverage | “AI will not replace us“):

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Tamron to announce a new 12-20mm f/2.8 lens for Z/E mount (model A084)

By PR admin | Published: July 11, 2026


Tamron will soon announce a new 12-20mm f/2.8 lens for Nikon Z-mount and Sony E-mount (model A084). Here are the details:

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Posted in Tamron| Tagged | 1 Comment

New: Kase AF 24mm f/3.8 FE full-frame pancake lens

By PR admin | Published: July 10, 2026


Kase has a new AF 24mm f/3.8 FE full-frame pancake lens (appears to be identical to the upcoming TTArtisan 24mm f/3.8).

In the US, Kase Optics products are sold at B&H Photo and Amazon.

Previous coverage of Kase lenses can be found here.

Here are the details and product video on the new lens:

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Posted in Kase Optics| Tagged , | 32 Comments

Sony RX10V 24-600mm super-zoom camera announced ($2,300)

By PR admin | Published: July 9, 2026


The previously reported Sony RX10V super-zoom camera is officially announced with a price tag of $2,300:

  • Pre-orders: B&H Photo | Foto Erhardt |. WEX Photo
  • Additional information
  • Review
  • Press release
  • Basic specs:
    • 20.1MP 1″ Exmor RS BSI CMOS Sensor
    • BIONZ XR Processing Engine with AI Chip
    • 4K60 Full-Pixel 4:2:2 10-Bit Video
    • Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
    • 24-600mm Zoom Range (35mm Equivalent)
    • AI-Powered Autofocus & Subject Tracking
    • 4K120 High-Speed Video with Sensor Crop
    • 3.69m-Dot Quad-VGA OLED EVF
    • 3″ 1.62m-Dot Tilting Touchscreen LCD
    • 30 fps Continuous Shooting

The Sony RX10 V is the fifth generation of the all-in-one super zoom camera series, combining a 24–600mm ZEISS Vario-Sonnar T* F2.4–4.0 lens with AI-powered autofocus and high-speed performance. Powered by a 20.1 MP 1.0-type stacked Exmor RS CMOS sensor and the BIONZ XR processing engine, the RX10 V introduces AI-powered Real-time Recognition AF, blackout-free continuous shooting at up to 30 fps with 60 AF/AE calculations per second, and up to 4K 120p video recording. Borrowing the ergonomics and control layout of Sony’s Alpha series, it also features an upgraded electronic viewfinder, extended battery life, and enhanced handling for demanding shooting environments. The RX10 V will be available in August 2026 for approximately $2,299.99 USD / $2,899.99 CAD.

Related videos:

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Posted in Sony| Tagged | 81 Comments

Coming soon: new Ricoh GR IV special edition camera for the 30th anniversary of the GR1

By PR admin | Published: July 8, 2026



Ricoh will release a special-edition GR IV camera to mark the 30th anniversary of the GR1:

October 2026 will mark the 30th anniversary of the Ricoh GR camera line

Additional informAtion is available here:

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Posted in Ricoh| Tagged | 29 Comments

SanDisk’s first 8TB SDUC memory cards confirmed: massive storage, but new readers required

By PR admin | Published: July 8, 2026


SanDisk’s first 8TB SDUC memory cards are coming soon, here are the latest details (see current SanDisk offerings):

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Posted in Other| Tagged | 27 Comments

Songraw (not Meike) announced a new AF 85mm f/1.2 MS “Youth Edition” lens made entirely of aviation-grade aluminum

By PR admin | Published: July 8, 2026



As previously reported, Songraw (not Meike) announced today a new AF 85mm f/1.2 MS “Youth Edition” full-frame autofocus prime lens. The lens itself is not new – see previous coverage.  Here are the details on the new “Youth Edition” version of the Songraw 85mm f/1.2 lens made entirely of aviation-grade aluminum (in the US, Songraw lenses are sold at Amazon):

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Posted in Songraw| Tagged , | 3 Comments