Photo Rumors

The 2026 NAB show is now over – here are some of the new products introduced at the show

By PR admin | Published: April 23, 2026

The 2026 NAB show is now over – here are some of the new products introduced at the show:

Posted in Other| Tagged NAB 2026| 12 Comments

Samyang is teasing a new ultra-wide zoom L-mount lens announcement for April 30th

By PR admin | Published: April 23, 2026

Samyang is teasing the announcement of a new ultra-wide zoom L-mount lens on April 30th (the company recently joined the L Mount Alliance):

Here is a complete list of all current and upcoming/prototype Schneider Kreuznach x LK Samyang lenses (in the US, Samyang lenses are sold at B&H Photo and Amazon, some models are sold under the Rokinon brand, in Europe, you can buy Samyang lenses at Foto Erhardt and WEX Photo):

Posted in Samyang, Schneider Kreuznach| Tagged L-mount, L-Mount Alliance, samyang, teaser| 5 Comments

New DJI Lito X1 & Lito 1 entry-level drones announced, but not in the US

By PR admin | Published: April 23, 2026

The previously rumored DJI Lito X1 & Lito 1 entry-level drones are now officially announced, but not in the US. In Europe, the new drones can be purchased at Foto Erhard and WEX Photo. Here are the details:

Posted in DJI| Tagged DJI Lito X1| 7 Comments

Viltrox AF 35mm f/1.2 LAB lens without a TFT/LCD screen announced (Z/E)

By PR admin | Published: April 23, 2026

Viltrox officially announced the previously reported AF 35mm f/1.2 LAB lens without a TFT/LCD screen, for Z/E mount:

Pre-orders: B&H Photo | Amazon | Viltrox store
Additional information
Press release
Here is what’s new:
- Flagship-grade optical elements
- Updated appearance and control tailored for photographers
- Ultra-large aperture with super-fast, micron-accurate autofocus
- Exceptional edge-to-edge sharpness
- Enhanced durability for all environments
- Ideal for both filmmaking and photography

Posted in Viltrox| Tagged LAB, Viltrox, Viltrox 35mm f/1.2 LAB, Viltrox LAB lenses| 8 Comments

Nik Collection 9 released (coupon code included)

By PR admin | Published: April 22, 2026

DxO released Nik Collection 9. This announcement marks a major milestone for DxO, introducing a significant update in Nik Collection’s history, with powerful AI-enhanced tools, a completely reimagined approach to color grading, and a new generation of creative effects designed to expand artistic possibilities while streamlining the editing workflow.

You can get 15% off DxO products with code RUMORS (for new customers only).

Here is a recap of all the major new features and workflow improvements introduced in DxO’s Nik Collection 9:
Read More »

Posted in DxO| Tagged DxO coupon code, DxO Nik Collection coupon code, Nik Collection| 33 Comments

DxO Labs released 833 new DxO camera and lens modules for the latest gear from Canon, Fujifilm, Nikon, Sigma, and more

By PR admin | Published: April 22, 2026

This month, DxO Labs released 833 new DxO camera and lens modules for the latest gear from Canon, Fujifilm, Nikon, Sigma, and more. DxO now offers 112,308 camera and lens combinations.

You can get 15% off DxO products with code RUMORS (for new customers only).

Here is the full list of new profiles:

Posted in DxO| Tagged DxO coupon code, DxO Optics Modules| 1 Comment

Brightin Star to announce four new lenses

By PR admin | Published: April 22, 2026

Brightin Star will soon announce four new lenses (in the US, Brightin Star lenses are sold at B&H Photo and Amazon):

Brightin Star announced a new 12mm f/2.8 full-frame autofocus ultra-wide lens (Z/E).

Brightin Star 28mm f/2.8 silver pancake lens for Leica M-mount.

Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount (previously displayed at the CP+ show).

Brightin Star 50mm f/2 TRI-SIGHT lens for Leica M-mount (previously displayed at the CP+ show).

Brightin Star also announced new Aero UV filters.

Posted in Brightin Star| Tagged Brightin Star 12mm f/2.8, Brightin Star 28mm f/2.8 lens for Leica M-mount, Brightin Star 50mm f/2 TRI-SIGHT lens, Brightin Star APO M 35mm f/1.7 ASPH lens, Chinese lenses| 13 Comments

Here is the latest updated Panasonic Lumix S lens roadmap

By PR admin | Published: April 21, 2026

After the announcement of the 40mm f/2 lens, Panasonic updated its Lumix S roadmap with two new lenses:

Wide prime lens (around 18-24mm)
Large aperture telephoto zoom (around 50-200mm)

Posted in Panasonic| Tagged Panasonic L-mount lens roadmap, Panasonic lens roadmap, Roadmaps| 13 Comments

Additional information on the upcoming 7Artisans AF 135mm f/1.8 full frame lens (E/Z/L)

By PR admin | Published: April 21, 2026

Here is some additional information on the upcoming 7Artisans AF 135mm f/1.8 full-frame lens (previously reported here, check also the official website for updates):