
The TTArtisan Instax retro-styled folding instant camera is now available for order in limited quantities for $400 (invite-only purchase, selected applicants will receive a private purchase code).
Additional information:

The TTArtisan Instax retro-styled folding instant camera is now available for order in limited quantities for $400 (invite-only purchase, selected applicants will receive a private purchase code).
Additional information:
The previously reported Viltrox AF 35mm f/1.8 EVO and Viltrox AF 55mm f/1.8 EVO full-frame lenses for Nikon Z and Sony E cameras are now listed for pre-order at Foto Erhardt in Germany (should be listed soon at B&H Photo and the official Viltrox store). Viltrox already has the Viltrox AF 85mm f/2 EVO lens for Z-mount.
Additional information on the new lenses:
Via NikonRumors

The previously reported LK Samyang AF 35mm f/1.8 P FE Prima lens is now officially announced.
In the US, some LK Samyang lenses are also sold under the Rokinon brand. In Europe, Smyang lenses are sold at Foto Erhardt and WEX Photo.
Additional information on the new lens:

The previously reported DJI Avata 360 drone is now officially announced:
B&H Photo | WEX Photo | Foto Erhardt
Additional information:

The previously reported SG-Image AF 35mm f/2.2 is now officially announced (SG-Image lenses are sold at eBay, AliExpress, and Amazon Japan):


Kodak just dropped its final major batch of pro still films:
Formats: 35mm + 120 (P3200 = 35mm only).
Formats: 35mm + 120 for all three.
Additional information on the new films can be found here:
Eastman Kodak released new Ektacolor Pro & Ektapan photographic film


The previously leaked Panasonic Lumix TZ300 compact camera is now officially announced

Beyond the Pen Tool: A Faster Way to Handle Complex Masking with Aiarty Image Matting (guest post)
We’ve all been there: the shoot was perfect, but now you’re zoomed in at 400%, wrestling with a stray strand of hair that just won’t stay in the selection. It’s the least creative part of photography, yet it’s often where the professional polish happens.
The irony of the current AI boom is that while it’s easier than ever to remove background from photo files with a single click, the results rarely hold up on a high-res monitor. Even when you remove background in Photoshop using the latest Select Subject features, the AI tends to treat edges as a binary choice. It works for a clean product shot, but it falls apart on a bride’s translucent veil or a portrait against a leafy backdrop, leaving that jagged, “cut-out” look.
This is when the distinction between a simple “remover” and true Image Matting becomes critical. What I was really looking for was something that understands the physics of light and transparency – the sub-pixel details that make a subject feel natural in its environment. In testing different tools, I came across Aiarty Image Matting, which stood out in how it handles these “impossible” edges with a level of nuance I haven’t seen in most standard plugins.
It’s worth a look for photographers who frequently deal with complex selections and high-resolution workflow. Now PhotoRumors readers can access an exclusive offer to get Aiarty Image Matting Lifetime License at up to 43% OFF, with benefits including:
Why Aiarty Image Matting is the Secret to Professional Composites
The term “background removal” is a bit of a misnomer in professional circles. Most tools – from the built-in best background removal app on your phone to standard web filters – simply use a mask to hide pixels. This often results in a “cookie-cutter” effect where the edges look harsh and artificial.
Aiarty Image Matting operates on a different level. It uses dedicated AI models to calculate an “alpha matte,” which essentially determines the exact transparency of every single pixel on the boundary. Instead of a binary “in or out” choice, it understands that a stray hair or a glass edge is partially transparent. If you’ve ever wondered which ai tool is best for background removal for high-end work, the answer lies in how it handles these “soft” edges. Aiarty doesn’t just cut the subject out; it extracts it.

Here is some additional information on the previously leaked Panasonic Lumix TZ300 compact camera that should be announced soon (price: €999):
Update: the camera is now officially announced and available for pre-order at B&H Photo, WEX Photo, and Foto Erhardt.