Photo Rumors

New Tamron 16-50mm f/2.8 APS-C lens announced (Z/E/RF/X)

By PR admin | Published: October 14, 2026

Tamron officially announced the previously reported 16-50mm f/2.8 APS-C lens for Z/E/RF/X mounts:

Pre-orders: B&H Photo | Foto Erhardt | WEX Photo.
Technical specifications
Product page
Related video:

Posted in Tamron| Tagged Tamron 16-50mm f/2.8| 18 Comments

TTartisan AF 24mm f/3.8 mini full-frame pancake lens officially announced ($99)

By PR admin | Published: October 13, 2026

The previously reported TTartisan AF 24mm f/3.8 mini full-frame pancake lens is now officially announced with a price tag of $99:

Pre-orders: B&H Photo | TTartisan store (discount code: RUMORS)
Mini Pancake Design – Ultra-thin & lightweight
Wide-Angle View – 24mm full-frame | 84° FOV
Fixed F3.8 Aperture – Soft blur to make your subject stand out
Close-Up Shooting – 0.3m minimum focusing distance
Built-in Lens Cover – Slide to open & close
Optical Design – 6 elements in 6 groups
Launch Price: $99
Mounts: E / Z (coming soon)
Additional information:

More reports on upcoming Chinese lenses:

Posted in TTartisan| Tagged Chinese lenses, TTArtisan 24mm f/3.8| 24 Comments

AstrHori KF 8mm f/2.4 medium-format circular fisheye lens for GFX/XCD mount coming soon

By PR admin | Published: October 13, 2026

Some additional information on the previously reported AstrHori KF 8mm f/2.4 medium-format circular fisheye lens for GFX/XCD mount:

Pre-orders: AstrHori store | B&H Photo (coming soon)
220° ultra-wide field of view for GFX / XCD systems
Weight: 517g
Price: $398

More reports on upcoming Chinese lenses:

Posted in AstrHori| Tagged AstrHori 8mm f/2.4, Chinese lenses| Leave a comment

Four new Sirui lenses coming soon: 15mm f/1.6, 24mm f/1.4, 20mm f/2.4, and 40mm f/2.2

By PR admin | Published: October 12, 2026

Sirui will release four new full-frame autofocus lenses – two from the Aurora high-performance line and two from the Swift ultra-lightweight line (for Sony E, Nikon Z, Leica L, and Fujifilm X):

Sirui Aurora 15mm f/1.6
Sirui Aurora 24mm f/1.4
Sirui Swift 20mm f/2.4
Sirui Swift 40mm f/2.2

Sirui has two new full-frame autofocus lenses: 15mm f/1.6 and 24mm f/1.4

More upcoming lenses from China can be found here:

The latest updates on the upcoming lenses from China

Here are the technical specifications of the four new Sirui lenses (check the official website for updates):

Posted in Sirui| Tagged Chinese lenses, Sirui 15mm f/1.6, Sirui 20mm f/2.4, Sirui 24mm f/1.4, Sirui 40mm f/2.2| 26 Comments

The latest updates on the upcoming lenses from China

By PR admin | Published: October 12, 2026

First, here are some coupon codes for Chinese lens manufacturers:

Viltrox 10% off code: NIKONRUMORS
Light Lens Lab 5% off code: RUMORS
TTartisan 5% off code: RUMORS
7artisans 5% off code: RUMORS
BrightinStar 5% off code: RUMORS
Funleader 5% off code: LEICARUMORS
Sirui 5% off code: RUMORS
Thypoch 5% off code: THYPOCH
Mr. Ding Studio 5% off code: 2025YLSZMRAE
DK-Optic lenses $100 off code: DKOPTIC202607

Next are the latest updates on the upcoming lenses from China:

→ Viltrox is teasing a new lens.

→ AstrHori will announce a new KF 8mm f/2.4 medium-format circular fisheye lens for the GFX/XCD mount on October 16th.

→ Thypoch will announce a new AF 23mm f/1.4 Sculptor lens and three other lenses for Leica M-mount.

→ Sirui has two new full-frame autofocus lenses that will be announced soon: 15mm f/1.6 & 24mm f/1.4.

Update: Sirui will announce four new lenses – 15mm f/1.6, 24mm f/1.4, 20mm f/2.4, and 40mm f/2.2:

Four new Sirui lenses coming soon: 15mm f/1.6, 24mm f/1.4, 20mm f/2.4, and 40mm f/2.2

The latest L-mount lens releases

You don’t have to be a paying member to get discounts from those brands

Posted in ArtraLab, Thypoch, Viltrox| Tagged AstrHori 8mm f/2.4, Chinese lenses| 1 Comment

Pergear announced a new 10mm f/5.6 II pancake fisheye lens for $69 (X/E/Z/RF/MFT/EOS-M)

By PR admin | Published: October 11, 2026

Pergear announced a new 10mm f/5.6 II pancake fisheye lens available for X/E/Z/RF/EOS-M/MFT cameras.

Additional information:

Posted in Pergear| Tagged Pergear 10mm f/5.6 II| 15 Comments

Sirui has two new full-frame autofocus lenses: 15mm f/1.6 and 24mm f/1.4

By PR admin | Published: October 10, 2026

At the 2026 IBC show, Sirui displayed two new full-frame autofocus lenses that will be announced soon:

Sirui 15mm f/1.6
Sirui 24mm f/1.4

The two new lenses should be officially announced in the next two months – check the official website for updates.

Posted in Sirui| Tagged Chinese lenses, IBC show, Sirui 15mm f/1.6, Sirui 24mm f/1.4| 46 Comments

Ricoh registered a new R10010 camera

By PR admin | Published: October 10, 2026

Ricoh Imaging registered a new digital camera in China with the codename R10010:

Posted in Ricoh| 3 Comments

The latest photo editing software news

By PR admin | Published: October 10, 2026

First, here are some coupon codes for photo editing software:

Luminar 10% off code: RUMORS
Aftershoot 15% off code: RUMORS
DxO 15% off code: RUMORS
ON1 20% off code: NIKONRUMORS20
AlexOnRAW 10% off code: RUMORS
MyBoook 3 months for free: PHOTORUMORS

The latest photo editing software news:

→ Aftershoot’s latest update includes Cull to Target, Improved Highlights, and People Filters:

Cull to Target. Choose how many photos you need, and Aftershoot selects exactly that many for you to review.
Improved Highlights. A stronger shortlist from your selects, so you can share sneak peeks with clients sooner.
People Filters. Find specific people in a shoot and review their photos without scrolling through everything.

→ Aftershoot released Photon: a free RAW editor for macOS and Windows.

→ Affinity and DxO announced a partnership (no subscription required; DxO PhotoLab version 10.1 released – is a perpetual license):

“Your edit no longer stops here. Develop your RAW file in PhotoLab, then send it straight to Affinity as a native .af file, ready for pixel-level editing. RAW perfection on one side, creative freedom on the other. Affinity is free on Mac and Windows.”

→ Imagic is a new desktop photo software for Windows and macOS. It culls a shoot with AI (scoring every frame and grouping bursts and duplicates), then edits and exports the keepers in the same app. Photos are processed on your own computer and are never uploaded.