Photo Rumors

ZY Optics (Zhongyi) to release two new lenses: 30mm f/2.4 and 45mm f/1.4 at the Beijing P&E Imaging Show

By PR admin | Published: May 7, 2026

ZY Optics (Zhongyi) will release new 30mm f/2.4 and 45mm f/1.4 lenses at the Beijing P&E Imaging Show (May 15-18, 2026). Here are the details on the 30mm f/2.4 medium format lens (Zhongyi lenses are sold at B&H Photo and Amazon):

Posted in ZY Optics| Tagged Beijing Photograph & Electrical Imaging Machinery and Technology Fair, China P&E show, P&E Imaging Show, Zhongyi 30mm f/2.4, Zhongyi 45mm f/1.4| 13 Comments

Canon and Sony to announce new products on May 13 – here is what to expect

By PR admin | Published: May 7, 2026

The Beijing P&E Imaging Show (May 15-18, 2026) starts next week, and we have already started seeing teasers and leaks of upcoming products. The two big ones are Sony and Canon – they will both announce new products on May 13th:

Canon – May 13, 2026: new Canon EOS R6V camera (see previous coverage)
Sony – May 13, 2026 at 9:30 am EDT: Sony will announce a new a7R VI camera and FE 100-400mm f/4.5 GM lens (see previous coverage)

You can already put down a deposit for the new Sony products at Foto Erhardt:

Here are the actual teasers:

Posted in Canon, Sony| Tagged canonrumors, China P&E show, P&E Imaging Show, Sony Rumors, sonyrumors| 5 Comments

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

By PR admin | Published: May 7, 2026

The previously reported Viltrox AF 35mm f/1.4 Pro full-frame lens will debut next week at the Beijing P&E Imaging Show (May 15-18, 2026). The Sony E-mount will be released first, with the Nikon Z-mount to follow. This will be the third Pro lens after the 50mm f/1.4 and 85mm f/1.4.

In the US, Viltrox lenses are sold at Adorama, B&H, and Amazon. International shipping is available from Pergear and at the official Viltrox website (you can get 8% off at the online store with code NIKONRUMORS).

Posted in Viltrox| Tagged China P&E show, P&E Imaging Show, Viltrox AF 35mm f/1.4 Pro| 2 Comments

LaCie just increased prices in the US by around 9-12%

By PR admin | Published: May 6, 2026

A few days ago, I purchased two external LaCie hard drives from B&H Photo for a project. I received the hard drives today and realized I need a third drive. I went back to the B&H website, and I was surprised to notice that prices have gone up significantly since I placed my order just a few days ago:

LaCie 4TB Rugged SSD Pro5 Thunderbolt 5 External SSD price from a few days ago:

LaCie 4TB Rugged SSD Pro5 Thunderbolt 5 External SSD price now (from $1,429 to $1,599, or around 12% up):

LaCie 5TB Rugged USB-C 3.2 Gen 1 External Hard Drive price from a few days ago:

LaCie 5TB Rugged USB-C 3.2 Gen 1 External Hard Drive price now (from $219.99 to $239.99, or around 9% up):

If you are planning to buy any kind of memory storage, I strongly suggest you do it asap before the next price increase kicks in. Amazon is pretty much out of stock on many popular storage devices, but I noticed that B&H Photo still has many in stock.

ProGrade and OWC already announced price increases – all other brands will follow soon:

Posted in LaCie| Tagged LaCie hard drive storage, price increase| 30 Comments

Meike is teasing a new lens for Fujifilm GFX medium format cameras

By PR admin | Published: May 6, 2026

Meike is teasing the release of a new autofocus lens for Fujifilm GFX medium format cameras. The new lens will be on display at the upcoming Beijing P&E Imaging Show (May 15-18, 2026):

Posted in Fuji, Meike| Tagged China P&E show, P&E Imaging Show| Leave a comment

The popular Fujifilm X-Half camera is now $300 off (plus new X & GFX rebates)

By PR admin | Published: May 5, 2026

The price of the popular Fujifilm X-Half camera dropped by another $100 this month (now $300 off from the original price of $849 when announced):

B&H Photo
Amazon

This month, Fujifilm also launched new savings on X and GFX gear (see also those listings):

Posted in Deals, Fuji| Tagged Fujifilm X-Half| 42 Comments

OWC announced a memory card price increase, while B&H is running a sale on Lexar memory cards

By PR admin | Published: May 5, 2026

After ProGrade, OWC also announced a new price increase on memory cards is coming on May 11 (check availability at B&H Photo and Amazon).

At the same time, B&H Photo started a big Lexar memory card sale today (check out this Lexar flash deal as well).

Memory prices are rising sharply due to a global shortage of NAND flash – the key material used in memory cards, SSDs, and similar storage devices. AI data centers are demanding huge amounts of specialized high-speed memory, so major chipmakers like Samsung and SK Hynix have shifted production away from regular consumer flash. This has driven costs up dramatically across the industry and is the main reason companies like ProGrade Digital are increasing prices on memory cards starting May 1st. I am sure other brands will follow.

Posted in Lexar| Tagged price increase| 6 Comments