Photo Rumors

New: TTartisan AF 50mm f/1.8 NEO lens (E/Z/L) announced for $89

By PR admin | Published: July 3, 2026

The previously reported TTartisan AF 50mm f/1.8 NEO lens for E/Z/L mount is now officially announed:

Pre-orders: B&H Photo | TTartisan online store
Additional information:

Posted in TTartisan| Tagged TTartisan Neo, TTartisan Neo AF 50mm f/1.8| 11 Comments

Insta360 upcoming products: hints from the CEO’s computer

By PR admin | Published: July 2, 2026

The above screenshot of the Insta360 CEO’s computer was taken from a publicly available video post on Chinese social media and contains some hints on upcoming Insta360 products (check also the ongoing Insta360 sale):

Posted in Insta360| Tagged Insta360 mirrorless camera rumors, Insta360 X6, Insta360 Z0| 14 Comments

New Meike AF 85mm f/1.8 lens for GFX mount coming on July 10th

By PR admin | Published: July 2, 2026

Meike will announce the new AF 85mm f/1.8 lens for GFX mount on July 10th:

Posted in Meike| Tagged Meike 85mm f/1.8 Mark II, Meike 85mm f/1.8 Pro series, third party lenses for Fuji GFX| 4 Comments

New products from Delkin, Fuji, Cinelux, Manfrotto, Profoto, Polaroid, Harlowe, Godox, and more

By PR admin | Published: July 1, 2026

→ This new new Delkin Valor Pro 1TB CFexpress 4.0 memory card is assembled in the US.

→ Fujifilm released new QuickSnap film camera models (waterproof and black & white) to celebrate its 40th birthday.

→ This new Cinelux Sixteen camera captures both film and digital simultaneously

→ Core SWX PowerVault charging system (more info).

→ Think Tank Photo announced a new Turnstyle Sling V3 camera bag (more info).

→ Manfrotto Uncover Backpack (more info).

→ Profoto XL-Sized Softboxes (more info).

→ Pelican next-gen Protector 2.0 cases (more info).

→ Portable Polaroid Go Generation 3 camera (more info).

→ Harlowe Pocket Flash with Z-Axis stand and Bi-Color LED (more info).

→ Godox portable lighting system (more info).

Posted in Other| Tagged What else is new?| 37 Comments

What else is new?

By PR admin | Published: June 30, 2026

Here is what else is new:

Posted in Other| Tagged What else is new?| 19 Comments

Also coming soon: Meike AF 85mm f/1.8 lens for GFX mount

By PR admin | Published: June 29, 2026

Meike will announce a new AF 85mm f/1.8 lens for Fujifilm GFX mount in July (previously reported here). Check the official Meike website, B&H Photo, and Amazon for the product listing.

Posted in Meike| Tagged Meike, Meike 85mm f/1.8 Mark II, Meike 85mm f/1.8 Pro series| 49 Comments

7Artisans AF 135mm f/1.8 lens for E and L mount announced

By PR admin | Published: June 29, 2026

As already reported, 7Artisans announced a new AF 135mm f/1.8 lens for Sony E and Leica L mount (the lens already exists for Nikon Z-mount). Orders are now open on the official 7Artisans online store (also check Amazon and B&H Photo).

Additional information about the 7Artisans AF 135mm f/1.8 lens is available here:

Posted in 7Artisans| Tagged 7Artisans 135mm f/1.8| 3 Comments

Godox is launching its first camera with a transparent viewfinder: the C100

By PR admin | Published: June 29, 2026

Godox released its digital camera, the C100, with a transparent viewfinder. The C100 is a plastic frame that helps the photographer gauge the approximate shooting area. Godox describes the device as a metering aid for film photography.

Additional information:

Posted in Godox| 3 Comments

Canon registered a new camera model overseas

By PR admin | Published: June 29, 2026

Canon registered a new camera model DS126973 on June 2nd. Canon now has two unannounced camera models:

Posted in Canon| Tagged canonrumors| 2 Comments

Ending soon: DxO, Luminar, Aftershoot, and ON1 discounts

By PR admin | Published: June 28, 2026

DxO started a new summer sale where you can get 20% off any DxO software with the discount code SummerRumors2026 (valid for new customers only). This offer is valid until July 10th, 2026. See the latest DxO releases here. DxO recently introduced 965 new modules – see this page for details.

You can use the exclusive Luminar coupon code RUMORS20NEO for an additional 20% off on top of the ongoing Summer sale. The code is valid until June 30. Additional information on the Skylum Luminar Neo Summer Sale can be found here