Photo Rumors

This is the “rumored” Viltrox camera

By PR admin | Published: June 19, 2026

I have been very skeptical about the previously reported Viltrox camera rumors and rightfully so – here are the first leaked pictures of the Viltrox 1839 Toy Camera:

Posted in Viltrox| Tagged clickbait, fake news, SAR clickbait, SAR fake rumors, Viltrox, Viltrox digital camera| 76 Comments

Leica to announce a new SL3-P camera and two new SL lenses next week

By PR admin | Published: June 19, 2026

Next week, on June 25th, Leica will announce a new SL3-P camera and two new SL lenses – here are the latest leaks and rumors:

Posted in Leica| Tagged L-mount, L-Mount Alliance, Leica Rumors, leicarumors| 3 Comments

7Artisans announced a new “Dream” line of entry-level 35mm/50mm/75mm T1.5 cinema lenses for E/Z/L/RF mount

By PR admin | Published: June 18, 2026

7Artisans announced new “Dream” entry-level cinema lenses for E/Z/L/RF-mount (35mm/50mm/75mm T1.5) starting from $279:

Pre-orders:

US: Amazon
Worldwide: 7Artisans Store (use coupon code RUMORS for a discount) – check also the 7Artisans Father’s Day Deals:

Additional information on the new 7Artisans “Dream” cinema lenses:

Posted in 7Artisans| 32 Comments

Panasonic Lumix L10 camera now shipping, orders temporarily suspended in Japan

By PR admin | Published: June 18, 2026

The new Panasonic Lumix DC-L10 camera is now shipping – check availability at:

B&H Photo | WEX Photo | Foto Erhardt

Panasonic Japan issued a notice of a temporary suspension of orders for the camera after it “received significantly more pre-orders than anticipated”:

Panasonic Lumix L10 camera “received significantly more pre-orders than anticipated”

Previous coverage of the Panasonic Lumix L10 camera can be found here:

Posted in Panasonic| Tagged Panasonic Lumix L10| 11 Comments

What else is new?

By PR admin | Published: June 18, 2026

OM SYSTEM OM-3 ASTRO: tailor-made for astrophotographers

Announcement of “GFX Challenge Grant Program 2026”

FUJIFILM received the 2026 Japan Society of Photographic Sciences “Technical Award” for the development of the integrated lens digital camera “FUJIFILM GFX100RF”

Voigtlander Nokton Classic 35mm f/1.4 Coming to RF Mount

Posted in Other| Tagged What else is new?| 1 Comment

New Brightin Star MF 14mm f/2.8 wide-angle full-frame lens announced (E/Z/L/RF)

By PR admin | Published: June 17, 2026

Brightin Star officially announced the previously reported 14mm f/2.8 wide-angle full-frame manual-focus lens for E/Z/L/RF mount. Pre-orders are now open at:

US: BH Photo
Worldwide: Brightinstar store introductory price: $239.99, regular price: $279.99, introductory period: June 17 – June 27, use code RUMORS for a discount)

Additional information:

Posted in Brightin Star| Tagged Brightin Star MF 14mm f/2.8| 23 Comments

Ricoh GR camera models are getting a 6-11% price increase in Japan on July 1st

By PR admin | Published: June 16, 2026

Ricoh Japan announced that all current GR camera models will be getting a 6-11% price increase in Japan on July 1st. No information was provided on potential price increases in other markets. Check the latest Ricoh GR availability and pricing at:

The full text of the Ricoh Japan notice can be found here.

Posted in Ricoh| Tagged price increase, Ricoh GR, Ricoh GR Digital III, Ricoh GR Digital IV, Ricoh GR III, Ricoh GR IIIx camera, Ricoh GR IV, Ricoh GR IV HDF camera, Ricoh GR IV Monochrome camera, Ricoh GR Monochrome| 24 Comments

Meyer Optik Gorlitz is back with a new 42mm f/1.2 lens

By PR admin | Published: June 16, 2026

After one and a half years of silence, Meyer Optik Gorlitz (based in Hamburg, Germany) is currently developing a new 42mm f/1.2 lens – here are the details:

42mm f/1.2
10 elements total, 2 asph elements, 2 floating elements
15 red aperture blades (the red aperture blades have no influence on picture quality or color)
The lens will be available for Sony E, Canon RF, and Leica M Mount
Handmade in Hamburg, Germany
With rangefinder coupling.
Weight: 420g.
Diameter: 60mm
Length: 60mm (without hood)
Close focusing distance: 0.7m
The lens is currently in the market validation phase before final production release

Meyer Optik Gorlitz lenses are sold at B&H Photo.