The Insta360 X6 camera will be announced on August 12

By PR admin | Published: August 6, 2026


The rumored Insta360 X6 camera will be announced on August 12 (check the official website for updates):

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Posted in Insta360| Tagged | 4 Comments

The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price

By PR admin | Published: August 6, 2026


The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price. Here’s what’s new:

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Posted in Skylum| Tagged , | 15 Comments

What else is new?

By PR admin | Published: August 6, 2026


Here is what else is new:

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Posted in Other| Tagged | 1 Comment

New Sirui Saturn V2 full-frame anamorphic lens series coming in September (E/Z/L/X/RF)

By PR admin | Published: August 5, 2026


Sirui will announce a new Sirui Saturn V2 full-frame anamorphic lens series in September – an update of the current Saturn lineup (E/Z/L/X/RF). Here are some pictures of the upcoming lenses (check the official website for updates):

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Posted in Sirui| 30 Comments

Viltrox released new AF 9mm f/2.8, 15mm f/1.7, and 25mm f/1.7 Air APS-C silver lenses for Fuji X-mount

By PR admin | Published: August 5, 2026


Viltrox released new AF 9mm f/2.8, 15mm f/1.7, and 25mm f/1.7 Air APS-C silver lenses for Fuji X-mount:

  • Viltrox 9mm Air: 199USD / 229EUR / 190GBP
  • Viltrox 15mm Air: 239USD / 269EUR / 229GBP
  • Viltrox 25mm Air: 176USD / 189EUR / 165GBP

The new lenses are available at the Viltrox store and Amazon.

Previous coverage of Viltrox Air lenses is available here.

Via FujiAddict

Posted in Viltrox| Tagged , , , | 5 Comments

List of upcoming/rumored Sony lenses

By PR admin | Published: August 5, 2026


Here are some of the upcoming/rumored Sony lenses that are currently being tested:

  • 8-15mm Fisheye Zoom
  • 600mm f/6.3
  • 400mm f/4.5
  • 28mm G
  • 40mm G

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Posted in Sony| Tagged , | 9 Comments

New lenses for Leica cameras (M+L mount)

By PR admin | Published: August 5, 2026


Here are the latest/new/upcoming/rumored lenses for Leica cameras:

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The 7Artisans AF 40mm f/2.5 LITE lens is coming for Nikon Z & Leica L mount on August 6th

By PR admin | Published: August 4, 2026

 
7Artisans will announce the AF 40mm f/2.5 LITE lens for Nikon Z & Leica L mount on August 6th:

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Posted in 7Artisans| Tagged | 19 Comments

The SG-Image AF 35mm f/2.2 full-frame silver lens is now available for L-mount

By PR admin | Published: August 4, 2026


The SG-Image AF 35mm f/2.2 full-frame silver lens is now also available for L-mount at Amazon and the official SG-Image online store:

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Posted in SG-IMAGE| Tagged | 3 Comments

Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens

By PR admin | Published: August 4, 2026






The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.

  • Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
  • Key features:
    • Designed for wildlife, birds & travel photography
    • Dual linear motor autofocusing mechanism
    • Compact and lightweight at only 654g
    • Close focusing from 0.86 meters
    • Two ED and two aspherical elements
    • Optical SteadyShot reduces camera shake
  • Additional informtion:

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Posted in Sony| Tagged | 11 Comments