I updated my previous post: 7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28, 2026:
I already posted the first picture of the lens a few months ago:
First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses
Here are the details (check the official website for updates):
FieldMade has finally released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera:
This is a guest post by Luke Lv, founder of Lumira Studio, a UK video production studio (Website | Instagram | YouTube | LinkedIn).
There is a small moment that I think most photographers and filmmakers will recognise. You are on the next shoot, you reach for a card, and realise it is still full from the last job.
Then the doubt starts.
Did I definitely back this up properly? Is everything on both drives? Is it actually safe to format? You probably did everything correctly. But when that card holds a full day of work, “probably” does not always feel good enough.
I started Lumira Studio in 2014, and this was something that bothered me for years. So we eventually built a small tool for our own team to remove that doubt.
It is called Stow, and we decided to make it free. It works on both Mac and Windows.
This new Chuzhao M3 fixed-lens compact digital camera was recently released in China and is now available for purchase on Amazon for $69 (Chuzhao cameras are sold on Amazon and AliExpress). Here are the details:
Foto Erhardt started their XXL weekend sale. Here are some of the discounted brands:
For a limited window, every Aftershoot annual plan is discounted when you use the coupon code SEASON26 on this page. There are two ways to save:
This offer will end on Friday, July 31.
Aftershoot: “The Workflow is Now Complete” and “AI that works for you, not against you”
7Artisans is teasing a new MAX autofocus ultra-wide-angle lens. The clue they provided is the number 012456 – four of those digits are for the focal length and the aperture. Maybe 15mm f/2.4?
Update – this is probably the 7Artisans AF 10mm f/2.5 fisheye lens:
7Artisans will announce a new AF 10mm f/2.5 MAX full-frame fisheye lens on July 28 (E/Z/L)
First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses
Previous coverage of 7Artisans can be found here.
The previously reported Viltrox 25mm f/1.7 AIR and the 35mm f/1.7 AIR lenses for Micro Four Thirds were officially released in China today. Pre-orders should open soon at B&H Photo, Amazon, and the official Viltrox store.
