Hasselblad is rumored to release two new lenses: 65mm f/1.7E and 135mm f/2.5V

By PR admin | Published: October 2, 2026

Hasselblad is rumored to release two new lenses:

  • 65mm f/1.7E
  • 135mm f/2.5V

Here are the details on the new lenses:

Posted in Hasselblad| 12 Comments

Venus Optics to announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens

By PR admin | Published: October 1, 2026


Venus Optics will soon announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens for E/Z/RF/L/GFX/XCD mounts. Here is what we know about the new lens:

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Posted in Laowa, Venus Optics| Tagged | 28 Comments

Another Fuji price increase announced in Japan

By PR admin | Published: October 1, 2026


Fujifilm Japan announed another price increase for digital cameras, interchangeable lenses, instant cameras, and smartphone printers. You can find the full list of affected products here.

Fujifilm has had multiple price increases in the past 12 months – see the full list here.

If you are planning to buy new Fuji gear, check the current prices and availability at B&H Photo, Foto Erhardt, and WEX Photo.

The Fujifilm X100VI camera is still out of stock in the US.

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Thypoch is teasing three new lenses

By PR admin | Published: October 1, 2026


Thypoch is teasing the announcement of three new lenses at the 2026 Salon de la Photo et de la Vidéo in Paris (October 8 to 11, 2026) – check the official website for any updates:

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Sigma has a new product launch event scheduled for October 24th

By PR admin | Published: October 1, 2026


Sigma has scheduled a new product launch event for October 24th:

“Be one of the first to experience a new product launch up close”


Additional information on the event can be found here, here, and here:

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Posted in Sigma| Tagged | 4 Comments

Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens

By PR admin | Published: September 30, 2026


Here is some additional information on the previously reported upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens:

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Posted in Samyang, Schneider Kreuznach| Tagged | 10 Comments

GoPro officially joined the Micro Four Thirds system standard group

By PR admin | Published: September 30, 2026

GoPro officially joined the Micro Four Thirds system standard group after the release of the MISSION 1 PRO ILS action camera with a 50MP 1″ sensor:

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The Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for order

By PR admin | Published: September 30, 2026

The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for pre-order at:

Additional information on the lens can be found here:

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Venus Optics announced the Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens for E/Z/EF/RF/L mount

By PR admin | Published: September 30, 2026


Venus Optics officially announced the previously reported Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens E/Z/EF/RF/L mount. Orders are now open at the Laowa online store (coming soon to B&H Photo). Additional information is available here:

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Posted in Laowa, Venus Optics| Tagged | 2 Comments

Sony registered a new WW261362 camera in China (Sony a7S IV?)

By PR admin | Published: September 30, 2026


Sony registered a new WW261362 camera in China that could be the long rumored Sony a7S IV or another high-end model. The WW261362 supports WiFi 6 (dual-band wireless in China, tri-band wireless in some regions), which means at least a BIONZ XR2 or a newer processor:

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Posted in Sony| Tagged , , | 5 Comments