FieldMade introduced new custom lens hood & Pelican case indicator labels.
WANDRD introduced new magnetic camera straps: magnetic camera straps with patent-pending features built for speed, security, and a better way to carry your camera (started today and already raised $18,680)
Nomatic bag travel system: a new one-bag travel system ($278,960 raised).
MusicCam Pro real-time POV live camera headset: 4K Stable POV, Wi-Fi 6 Fast Sync, Live Preview, Live Streaming, Team Talk, AI Edit, IP68 Waterproof ($109,699 raised).
I already reported that Viltrox will introduce a new line of MFT autofocus lenses. The first two Viltrox MFT lenses are expected to be the 25mm f/1.7 AIR and the 35mm f/1.7 AIR.
The Viltrox 26mm f/2.8 EVO pancake lens (E/Z) will be announced on July 15th (already listed for sale on Aliexpress):
Here are the full details on the new lens (check the Viltrox website for updates):
Here is what’s coming next in Aftershoot (free trial | galleries | previous coverage | “AI will not replace us“):
Tamron will soon announce a new 12-20mm f/2.8 lens for Nikon Z-mount and Sony E-mount (model A084). Here are the details:
Kase has a new AF 24mm f/3.8 FE full-frame pancake lens (appears to be identical to the upcoming TTArtisan 24mm f/3.8). The lens is already listed for sale on AliExpress.
In the US, Kase Optics products are sold at B&H Photo and Amazon.
Previous coverage of Kase lenses can be found here.
Here are the details and product video on the new lens:
The previously reported Sony RX10V super-zoom camera is officially announced with a price tag of $2,300:
The Sony RX10 V is the fifth generation of the all-in-one super zoom camera series, combining a 24–600mm ZEISS Vario-Sonnar T* F2.4–4.0 lens with AI-powered autofocus and high-speed performance. Powered by a 20.1 MP 1.0-type stacked Exmor RS CMOS sensor and the BIONZ XR processing engine, the RX10 V introduces AI-powered Real-time Recognition AF, blackout-free continuous shooting at up to 30 fps with 60 AF/AE calculations per second, and up to 4K 120p video recording. Borrowing the ergonomics and control layout of Sony’s Alpha series, it also features an upgraded electronic viewfinder, extended battery life, and enhanced handling for demanding shooting environments. The RX10 V will be available in August 2026 for approximately $2,299.99 USD / $2,899.99 CAD.
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