TTartisan released a new 17mm f/4 tilt-shift lens (Z/E/L/RF/GFX)


TTartisan announced a new 17mm f/4 tilt-shift lens for Z/L/RF mount (the lens was previously released for Sony E and Fuji GFX cameras).

Pre-orders are now open at B&H Photo and at the official TTartisan online store (TTartisan 5% off code: RUMORS).

Additional information:

Lens key features:

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Posted in TTartisan| Tagged | 50 Comments

The upcoming Viltrox Evo lenses surpass the performance of existing APO lenses, Viltrox calls them “Hyper APO”



The upcoming Viltrox 35mm f/1.8 EVO and 55mm f/1.8 EVO lenses surpass the performance of some existing APO lenses, acording ot a Viltrox engineer. This is why they call the new line of EVO lenses “Hyper APO”:

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Venus Optics to announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full frame lenses on March 11th


Venus Optics will announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full-frame lenses on March 11th (see coverage of previous versions):



After that, Venus Optics is expected to announce new Laowa 1-5x and 5-10x ultra-macro lenses:

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Posted in Laowa, Venus Optics| Tagged , | 52 Comments

Viltrox confirmed a new 24mm L-mount lens is coming



Viltrox confirmed on Reddit that they do have a 24mm lens on their L-mount roadmap (most likely based on their current Viltrox AF 24mm f/1.8 lens):

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Tamron Americas enhanced benefits for its 6-year lens warranty


Yesterday, Tamron Americas announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer.

The current lineup of Tamron lenses can be found here:


Additional information:

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Posted in Tamron| 4 Comments

What else is new?


Here is what else is new:

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Posted in Other| Tagged | 9 Comments

Top 10 most viewed PhotoRumors posts for February 2026


Here are the top 10 most viewed PhotoRumors posts for February 2026:

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Posted in Top 10 Posts| 26 Comments

You can now vote for what lens Fujifilm will release next



You can now vote for what lens Fujifilm will release next:

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Posted in Fuji| Tagged | 57 Comments

Thypoch announces new Zero Reflex lens filters


 
The previously reported new Thypoch Zero Reflex filters are now officially announced, featuring 0.01% ultra-low reflectivity with 1/4- and 1/2-strength, and available in 39mm | 49mm | 52mm | 58mm | 62mm | 67mm | 72mm | 77mm sizes:

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Posted in Thypoch| Tagged | 45 Comments

Major upgrades to Topaz Photo and Astra are now live



 
Topaz Labs released major upgrades to Topaz Photo and Astra: Wonder 2 is now local, plus Starlight Fast 2 and Scene Controls are now in Astra. Here’s what’s new:


Topaz Wonder 2 (now runs locally in Topaz Photo): Wonder 2 is our newest image enhancement model that denoises, sharpens, and upscales in a single step, with no sliders or tuning required. It is a giant, powerful model that now runs locally thanks to our proprietary NeuroStream technology, which dramatically reduces VRAM usage and allows powerful AI to run on standard creator hardware.


Topaz Astra updateAstra now includes Starlight Fast 2, along with new scene detection and batch rendering. These updates allow creators to enhance videos faster and process multiple files more efficiently, making Astra more powerful for real-world workflows.

Additional information:

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Posted in Topaz Labs| Tagged , | 39 Comments