Sony a7r IV mirrorless camera officially announced




The big surprise, the Sony a7r IV mirrorless camera, is now officially announced (product listings: Adorama | B&H, see the press event here, sample photos available here). It features the world’s first 35mm full-frame 61 MP back-illuminated Exmor R CMOS sensor with latest-generation BIONZ X image processor:

  • 15-stop[iii] dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights
  • High-speed continuous shooting at up to 10 fps[iv] with full AF / AE tracking for approx. 7 seconds[v] in full-frame mode with an increased buffer memory, and approximately three times more in APS-C mode
  • 567 focal-plane phase-detection AF points covering 74% of image area and 425 contrast AF points
  • Debut of Real-time Eye AF for movie recording[vi] and advanced Real-time Tracking[vii] plus Real-time Eye AF for still image recording
  • Features an APS-C crop mode delivering stunning high resolution of 26.2MPii
  • 5.76 million dot UXGA (Ultra-XGA) OLED Tru-Finder™ electric viewfinder with outstanding detail, brightness and contrast
  • Upgraded connectivity and operability including high-speed Wi-Fi support, wireless PC remote connectivity[viii], FTP wireless transfer, faster data transfer via USB and more
  • Professional 4K movie recording functionality including full pixel readout with no pixel binning in Super 35mm mode,[ix] S-Log3, HDR workflow support
  • Multi Interface Shoe™ with digital audio interface deliver the high-quality sound recording with new Sony’s microphones and XLR adaptor
  • Additional enhancements to the body design include an improved grip and button for improvised control with compact, lightweight body

Related videos and press release:

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Sony a7r IV mirrorless camera announcement




Watch the official Sony press event live here (see the specs at the bottom of this post).

Liveblogging:

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Surprise: Sony to announce a new 61MP Sony a7r IV mirrorless camera today (ILCE-7RM4)


Nobody expected that: today Sony will announce a new a7r IV mirrorless camera today (ILCE-7RM4) with a new 61MP sensor. There will be also a few new accessories: VG-C4EM (battery grip), ILCE-7RM4, and XLR-K3M.

Update - watch the liveblogging of the press event here:

Sony a7r IV mirrorless camera announcement

Update - the new a7r IV is now officially announced (product listings: Adorama | B&H):

Sony a7r IV mirrorless camera officially announced

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First review of the Zenitar 50mm f/0.95 lens for Sony E-mount: “So much is wrong with this lens, I don’t even know where to start.”


Phillipreeve published the first review of the new Zenitar 50mm f/0.95 full-frame mirrorless lens for Sony E-mount (now available for sale on eBay):

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DJI has a new teaser for a new gimbal for mirrorless cameras


DJI has a new teaser for what appears to be a new lightweight gimbal for mirrorless cameras:

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Sony to hold a “special live event” tomorrow (Tuesday)




Sony will hold a "special live event" tomorrow, Tuesday, July 16, at 10:00 am EST. There is no reliable information about what exactly will be announced, but the new products will be photography related (AlphaUniverse, #sonyalpha). Stay tuned for additional information.

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New Sony savings/rebates in the US


Sony has new rebates in the US - check the detlais at Adorama and B&H Photo - up to $1,000 off for a limited time:


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