2026-2027 EISA photography awards


Here are the 2026-2027 EISA photography awards that were just announced today:

Award CategoryWinner (B&H link)
EISA Camera of the YearSony Alpha 7 V
EISA Best Buy CameraFujifilm X-T30 III
EISA APS-C CameraFujifilm X-E5
EISA Professional CameraSony Alpha 7R VI
EISA Photo/Video CameraNikon ZR
EISA Compact CameraPanasonic LUMIX DC-L10
EISA Lens of the YearNikon Nikkor Z 24-70mm f/2.8 S II
EISA Wide Angle LensSigma 35mm F1.4 DG II | Art
EISA Wide Angle Zoom LensTamron 16-30mm F/2.8 Di III VXD G2
EISA Standard LensNikon Nikkor Z DX MC 35mm f/1.7
EISA Standard Zoom LensTamron 35-100mm F/2.8 Di III VXD
EISA Telephoto LensSigma 200mm F2 DG OS | Sports
EISA Telephoto Zoom LensNikon Nikkor Z 70-200mm f/2.8 VR S II
EISA Wildlife LensOM System M.ZUIKO ED 50-200mm f2.8 IS PRO
EISA Travel Zoom LensSigma 20-200mm F3.5-6.3 DG | Contemporary
EISA Macro LensSony FE 100mm F2.8 Macro GM OSS
EISA Portrait LensSigma 135mm F1.4 DG | Art
EISA Photo/Video LensCanon RF 20-50mm F4L IS USM PZ
EISA Best Buy LensCanon RF 45mm F1.2 STM
EISA Photo SmartphoneOPPO Find X9 Ultra
EISA Photo SoftwareExcire Foto 2027
EISA Analog AccessoryVALOI easy35 v2
EISA Analog CameraLomo MC-A 35 mm Film Camera

Source

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Canon registered two new cameras in Asia – they now have a total of five upcoming cameras



Canon registered two new cameras in Asia – they now have a total of five upcoming cameras (see latest rumors):

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Hasselblad’s latest financial results: sales up 20%, gross margins declined sharply, net profit fell 20%, operating profit reached a new high


Hasselblad operates as a private company under its parent entity, DJI, so it does not publish detailed quarterly earnings calls or SEC-style public reports. However, official annual corporate filings submitted by its operating subsidiaries (Victor Hasselblad AB in Sweden and Hasselblad Holding S.à r.l. in Luxembourg) reveal the following recent financial figures:

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Significant Sony FX3A, FX30, FX6, FR7 cinema cameras price increase announced in Japan


Sony Japan announced a significant price increase for several cameras:

ModelProductOld PriceNew PriceIncrease% Increase
ILME-FX3AFX3A body¥581,900¥693,000¥111,10019.1%
ILME-FX6VFX6 body¥935,000¥1,045,000¥110,00011.8%
ILME-FX6VKFX6 + 24-105mm¥1,089,000¥1,215,500¥126,50011.6%
ILME-FR7FR7 PTZ cinema¥1,430,000¥1,622,500¥192,50013.5%
ILME-FR7KFR7 + 28-135mm¥1,727,000¥1,972,300¥245,30014.2%
ILME-FX30FX30 XLR handle¥352,000¥374,000¥22,0006.3%
ILME-FX30BFX30 body¥297,000¥319,000¥22,0007.4%

  • Total affected products: 18 (7 cameras above + 11 memory cards)
  • Average increase across the priced products is reported at 12-14.5%
  • Here is the original text from Sony Japan:

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OM System registered a new IM042 digital camera in Asia (a new PEN is coming?)


OM System has officially registered a new camera with the Singapore PMREQ agency under the internal code IM042 (digital camera certification ESER/26/3353). The “IM” is OM Digital Solutions’ standard prefix for IMDA registration codes. “042” is the sequential model number in that internal naming system, placing this camera in a distinct position from prior registered models. The ESER route confirms the camera has at minimum Wi-Fi and/or Bluetooth connectivity, which is standard for any current OM System interchangeable-lens camera. Here are the previous OM System camera registrations:

Internal codeCamera
IM027OM-1 / OM-1 Mark II
IM030OM-5
IM036OM-3
IM037OM-5 Mark II
IM042Unknown

Additional information on the new IM042 digital camera certification:

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Is the digital camera industry really recovering?




A new report from the Japanese Ministry of Economy, Trade, and Industry suggests that digital camera production is showing signs of recovery. Here is a recap of the original report:

  • Digital camera production (and camera lenses) had been under long-term pressure from the rise of smartphones, which caused production to start declining around 2008 (video cameras peaked earlier, in 2005, and fell more sharply).
  • Production dropped sharply in Q2 2020 due to COVID-19 restrictions, then fluctuated afterward.
  • Clear signs of recovery have appeared since 2025, according to the Mineral and Industrial Production Index.
  • Domestic shipments of lens-integrated (compact) cameras have risen for two consecutive years starting in 2024 (CIPA data).
  • For lens-exchangeable cameras: the long decline in DSLRs has leveled off; mirrorless cameras fell in 2025 but are now showing an upward trend, pointing to a generational shift toward mirrorless.
  • The recent pickup is attributed mainly to stronger demand from younger users for sharing and video content.
  • Despite the multi-year structural decline caused by smartphones, digital cameras are finding new life in niches that smartphones do not fully replace (higher image quality, interchangeable lenses, still + video capability).

While overall numbers are improving, the latest CIPA numbers show a slowdown. A good example here is Nikon – they have released only two lenses this year, and it seems that most of their upcoming products are even further delayed.

Also, what the report does not cover is the recent significant increase in prices as a result of the Trump tariffs, memory shortages, and geopolitical instability (Fujifilm is rumored to have another price increase on September 1st; see all recent price increases here):

Update: Sony Japan just increased the prices of several cinema cameras.

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Report from Japan: the top 10 used cameras with the biggest price increases


The Japanese camera marketplace Minna Camera recently published a list of the top 10 used cameras with the biggest price increases for the first half of 2026:

  1. Nikon D5600 (2016): +24.1%
  2. Sony α7 IV (2021): +11.9%
  3. Ricoh GR III (2019): +10.9%
  4. Sony α6000 (2014): +10.0%
  5. Canon EOS R6 (2020): +9.8%
  6. Canon EOS R50 (2023): +8.9%
  7. OM System Tough TG-7 (2023): +8.6%
  8. Panasonic Lumix TZ99 (2025): +8.1%
  9. Fuji X-S20 (2023): +7.9%
  10. Nikon Z9 (2021): +7.8%

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The latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic


Here is a recap of the latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic:

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What else is new?



Here is what else is new:

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TTartisan AF 85mm f/1.8 Neo lens (Z/E) now available for $99 and free worldwide shipping





The previously reported TTartisan AF 85mm f/1.8 Neo lens for Z and E-mount is now officially announced (the L-mount will be released later). The price is $99 with free shipping when purchased from the official store:

  • US Orders: B&H Photo
  • Worldwide: TTartisan Store (use code RUMORS for 5% off)
  • Full-frame 85mm Focal Length
  • 332g-338g Lightweight Design
  • F1.8 Large Aperture
  • 0.8m Minimum Focusing Distance
  • Comes with a Lens Hood
  • US addresses ship from US warehouse
  • Additional information:

TTartisan AF 85mm f/1.8 Neo lens for Nikon Z-mount is now available for $99 and with free worldwide shipping

Sample photos:

TTartisan to announce a new AF 85mm f/1.8 lens (E/Z/L) from the budget Neo line very soon

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

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