Is the digital camera industry really recovering?




A new report from the Japanese Ministry of Economy, Trade, and Industry suggests that digital camera production is showing signs of recovery. Here is a recap of the original report:

  • Digital camera production (and camera lenses) had been under long-term pressure from the rise of smartphones, which caused production to start declining around 2008 (video cameras peaked earlier, in 2005, and fell more sharply).
  • Production dropped sharply in Q2 2020 due to COVID-19 restrictions, then fluctuated afterward.
  • Clear signs of recovery have appeared since 2025, according to the Mineral and Industrial Production Index.
  • Domestic shipments of lens-integrated (compact) cameras have risen for two consecutive years starting in 2024 (CIPA data).
  • For lens-exchangeable cameras: the long decline in DSLRs has leveled off; mirrorless cameras fell in 2025 but are now showing an upward trend, pointing to a generational shift toward mirrorless.
  • The recent pickup is attributed mainly to stronger demand from younger users for sharing and video content.
  • Despite the multi-year structural decline caused by smartphones, digital cameras are finding new life in niches that smartphones do not fully replace (higher image quality, interchangeable lenses, still + video capability).

While overall numbers are improving, the latest CIPA numbers show a slowdown. A good example here is Nikon – they have released only two lenses this year, and it seems that most of their upcoming products are even further delayed.

Also, what the report does not cover is the recent significant increase in prices as a result of the Trump tariffs, memory shortages, and geopolitical instability (Fujifilm is rumored to have another price increase on September 1st; see all recent price increases here):

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Report from Japan: the top 10 used cameras with the biggest price increases


The Japanese camera marketplace Minna Camera recently published a list of the top 10 used cameras with the biggest price increases for the first half of 2026:

  1. Nikon D5600 (2016): +24.1%
  2. Sony α7 IV (2021): +11.9%
  3. Ricoh GR III (2019): +10.9%
  4. Sony α6000 (2014): +10.0%
  5. Canon EOS R6 (2020): +9.8%
  6. Canon EOS R50 (2023): +8.9%
  7. OM System Tough TG-7 (2023): +8.6%
  8. Panasonic Lumix TZ99 (2025): +8.1%
  9. Fuji X-S20 (2023): +7.9%
  10. Nikon Z9 (2021): +7.8%

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The latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic


Here is a recap of the latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic:

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What else is new?



Here is what else is new:

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TTartisan AF 85mm f/1.8 Neo lens (Z/E) now available for $99 and free worldwide shipping





The previously reported TTartisan AF 85mm f/1.8 Neo lens for Z and E-mount is now officially announced (the L-mount will be released later). The price is $99 with free shipping when purchased from the official store:

  • US Orders: B&H Photo
  • Worldwide: TTartisan Store (use code RUMORS for 5% off)
  • Full-frame 85mm Focal Length
  • 332g-338g Lightweight Design
  • F1.8 Large Aperture
  • 0.8m Minimum Focusing Distance
  • Comes with a Lens Hood
  • US addresses ship from US warehouse
  • Additional information:

TTartisan AF 85mm f/1.8 Neo lens for Nikon Z-mount is now available for $99 and with free worldwide shipping

Sample photos:

TTartisan to announce a new AF 85mm f/1.8 lens (E/Z/L) from the budget Neo line very soon

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

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2025 digital camera shipment market share


Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

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Meike lens roadmap: new autofocus zooms & fast f/1.2 primes


I already reported on the rumored Meike AF 65mm f/1.4 & AF 110mm f/1.8 lenses for GFX mount. Here is the full list of upcoming Meike lenses (check the official website for updates):

  • Meike AF 24-70mm f/2.8 full frame
  • Meike AF 65mm f/1.4 medium format
  • Meike AF 110mm f/1.8 medium format
  • Meike AF 50mm f/1.2 VCM full-frame (see old version)
  • Meike AF 70-180mm f/2.8 full-frame
  • Meike AF 35mm f/1.4 MIX full-frame (see old version)
  • Meike AF 100mm f/2.8 macro full-frame
  • Meike AF 85mm f/1.2 VCM full-frame

The above lenses will most likely be available for Sony E, Nikon Z, and Leica L mount.

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Viltrox roadmap: four new lenses for L-mount and more


Viltrox showed several new lenses at the BIRTV2026 show in Beijing, China (check the official website for updates):

Viltrox AF 26mm f/2.8 EVO pancake lens in silver and titanium (the black version already exists).

New Viltrox Air full-frame autofocus lenses for L-mount (see the currently available Viltrox lenses for L-mount):

  • Viltrox AF 50mm f/2 L
  • Viltrox AF 40mm f/2.5 L
  • Viltrox AF 20mm f/2.8 L
  • Viltrox AF 14mm f/4 L

There seems to also be a new Viltrox x Rohde collaboration:

Here are the previously reported new Viltrox lenses:

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First leaked pictures of the DJI Osmo Nano 2 and DJI Osmo Action 7 cameras



The first leaked pictures of the DJI Osmo Nano 2 and DJI Osmo Action 7 cameras appeared on Chinese social media:

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The Insta360 Luna Pro camera will be announced tomorrow



The Insta360 Luna Pro camera will be announced on August 20th. Here are the rumored specifications:

Update: the camera launched only in China.

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