The new Kase 150mm f/5.6 AF reflex mirror lens is now available for pre-order (Z/G/E/EF)

By PR admin | Published: April 30, 2026

The new Kase 150mm f/5.6 AF reflex mirror lens for Z/G/E/EF mount is now available for pre-order. Here are the key specs & design:

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Posted in Kase Optics| Tagged , | 7 Comments

What’s new on Kickstarter?

By PR admin | Published: April 30, 2026


Here are the latest photography-related Kickstarter crowdfunding projects:


New: Viperpod full-size tripod that doesn’t rely on the ground: $45,076 raised of $10,000 goal with 133 backers and 32 days to go.


NEW: ProWrapp Impact+ gear wrapper with max shock resistance: $34,926 raised of $6,416 goal by 329 backers with 14 days to go.


New: Reeflex 300–600mm telephoto lens for smartphones: $448,731 raised of $11,665 goal by 1,332 backers with 26 days to go.


“I’m Back Roll” digital back sensor for film cameras: $894,481 raised of $6,416 goal with 329 backers and 14 days to go. Additional information on this project can be found here and here.


Rewindpix non-disposable digital “Film” camera: $890,941 raised of $15,000 goal from 6,377 backers with 10 days to go.


CamCast turns your camera into a smart, connected system (late pledge available)


Yashica pocket camcorder (late pledge available)

Via NikonRumors

Posted in Other| Tagged , | 3 Comments

The Sony a7R VI camera and FE 100-400mm f/4.5 GM lens could be announced on or around May 13th

By PR admin | Published: April 30, 2026


Sony has scheduled a 2-day event in NYC on May 14 – 15, 2026, where they will likely showcase the new a7R VI camera and FE 100-400mm f/4.5 GM lens:

Sony is rumored to announce a new a7R VI camera in May

First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens


Posted in Sony| Tagged , , , | 2 Comments

LK Samyang AF 14-24mm f/2.8 lens for L-mount officially announced

By PR admin | Published: April 30, 2026



The previously reported LK Samyang AF 14-24mm f/2.8 super-wide zoom lens for L-mount is now officially announced:

LK Samyang AF 14-24mm f/2.8 super-wide zoom lens for L-mount officially announced


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Posted in Samsung, Schneider Kreuznach| Tagged , , , | 2 Comments

Topaz Labs added 6 new models across their photo and video apps (coupon code included)

By PR admin | Published: April 29, 2026



Topaz Labs released 6 new models for their photo and video apps (Topaz Studio, Topaz Photo, and Topaz Video).

You can use coupon code FRIEND10 for an extra 10% off on top of the current 30% sale (valid through May 2nd:

Topaz Labs started a new 30% off sale on their most popular products, including Topaz Studio, Topaz Photo, and Topaz Video

Additional information on the new Topaz models:

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Posted in Deals, Topaz Labs| Tagged , , , | 29 Comments

ProGrade memory cards price increase coming on May 1st, others will follow

By PR admin | Published: April 28, 2026


ProGrade announced a price increase on memory cards for May 1st. Memory prices are rising sharply because of a global shortage of NAND flash – the key material used in memory cards, SSDs, and similar storage. AI data centers are demanding huge amounts of special high-speed memory, so major chip makers like Samsung and SK Hynix have shifted production away from regular consumer flash. This has driven costs up dramatically across the industry and is the main reason companies like ProGrade Digital are increasing prices on memory cards starting May 1st. I am sure other brands will follow.

Buy your ProGrade memory cards today before the price increase.

ProGrade already had a price increase in December, 2025:

Significant ProGrade memory cards price increase coming in Japan (up to 123%)

Here is the official letter from ProGrade:

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Posted in ProGrade| Tagged , , | 25 Comments

Thypoch Voyager 24-50mm f/2.8 lens additional information

By PR admin | Published: April 28, 2026

 


Here is some additional information on the upcoming Thypoch Voyager 24-50mm f/2.8 lens:

  • Official announcement on May 14
  • Focal length: 24-50mm
  • Aperture: f/2.8
  • Field of view: 83 – 47°
  • Focus from: 0.3 m
  • Maximum magnification: 0.216x
  • Maximum aperture value: 22
  • Number of diaphragm blades: 10
  • Focusing mechanism: AF
  • Construction: 16 elements / 13 groups
  • Filter size: 67 mm
  • Dimensions: 92.8 × 70 mm
  • Weight: 450 g
  • Available for Sony E, Nikon Z, and Leica L mount
  • Thypoch is planning to release five additional autofocus lenses
  • Thypoch is connected to the DZOFilm cinema lens manufacturer
  • Price around $700
  • Check for pre-orders at B&H Photo and the Thypoch online store
  • The lens was already listed at Foto Erhardt for €679:

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Posted in Thypoch| Tagged | 17 Comments

The Leitz Hektor prime cine lenses are now available for Fujifilm G mount

By PR admin | Published: April 28, 2026



The six Leitz Hektor full-frame prime cine lenses are now available for Fujifilm G mount, marking a significant expansion of Leitz Cine’s mirrorless prime series to Fujifilm’s GFX ecosystem, including the GFX ETERNA 55 cinema camera and GFX100 stills models. This new user-interchangeable G mount joins the existing lineup of Sony E, Leica L, Canon RF, and Nikon Z options. While the optics do not cover the full sensor area of the larger GFX ETERNA 55 format, most focal lengths deliver generous coverage suitable for most cine formats. Check the pricing at B&H Photo. Additional information on the Leitz Hektor T2.1 mirrorless cinema lenses can be found here:

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Posted in Fuji, Leitz| 2 Comments

Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount coming on April 30

By PR admin | Published: April 27, 2026


A new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount will be announced on April 30 (see teaser). Later, Schneider Kreuznach × LK Samyang will release a L-mount version of the AF 24-60mm f/2.8 lens. Currently, Schneider Kreuznach × LK Samyang has only one L-mount lens: the 35-150mm f/2-2.8 AF.

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Posted in Samyang, Schneider Kreuznach| Tagged | 37 Comments

First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens

By PR admin | Published: April 27, 2026


Here is some additional informtion on the upcoming Sony FE 100-400mm f/4.5 GM II lens (not f/4 as previously reported):

The FE 100-400mm f/4.5 GM will be one of four new lenses Sony is rumored to announce this year:

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Posted in Sony| Tagged , , | 15 Comments