Photo Rumors

The SG-Image AF 25mm f/1.8 APS-C lenses are now available for order at Amazon US

By PR admin | Published: February 13, 2026

The SG-Image AF 25mm f/1.8 APS-C lenses are now available for order on Amazon (see all listings).

SG-Image lenses are also sold at eBay, AliExpress, and Amazon Japan.

Additional informtion on the lens can be found here:

Posted in SG-IMAGE| Tagged SG-Image 25mm f/1.8 lens| 6 Comments

Cosine announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E cameras

By PR admin | Published: February 13, 2026

Cosina announced a new Voigtlander SEPTON 40mm f/2 Aspherical lens for Nikon Z and Sony E mount:

Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
Press release and specifications
Product pages with sample photos: E-mount | Z-mount
E-mount version to be released in March 2026, Z-mount version in April
Related video:

Posted in Voigtlander| Tagged Voigtlander SEPTON 40mm f/2| 2 Comments

Shenzhen Sonida Digital Technology joins the Micro Four Thirds System Standard Group under the brand “Songdian”

By PR admin | Published: February 12, 2026

As I already reported, the Shenzhen Sonida Digital Technology company joined the Micro Four Thirds System Standard Group today under the brand Songdian (some of their cameras are sold on Amazon), and they are expected to announce a new MFT camera for the 2026 CP+ show in Japan:

Posted in Songdian, Sonida| 9 Comments

The latest financial results from Tamron, Nikon, Fujifilm, Sony, Ricoh, and Panasonic

By PR admin | Published: February 12, 2026

Here are the latest financial results from Tamron, Nikon, Fujifilm, Sony, Ricoh, and Panasonic:

Posted in Fuji, Nikon, Panasonic, Ricoh, Sony, Tamron| Tagged financial results| 8 Comments

What else is new?

By PR admin | Published: February 12, 2026

Here is what else is new:

Posted in Other| Tagged What else is new?| 3 Comments

Tamron to announce a new 35-100mm f/2.8 lens next week

By PR admin | Published: February 11, 2026

Next week, on February 19th, Tamron will announce a new 35-100mm f/2.8 lens (see mockup above). This will be a small, lightweight zoom lens (around 560g) that will pair well with the existing Tamron 16-30mm f/2.8.

Tamron plans to announce a total of ten new lenses this FY26, according to their latest financial disclosures:

Posted in Tamron| Tagged Tamron 35-100mm f/2.8 lens| 19 Comments

Zeiss introduced a new Aatma line of cinema lenses

By PR admin | Published: February 11, 2026

Zeiss introduced a new Aatma line of cinema lenses at BSC EXPO in London (previously reported here) priced beetween $20-$25k. The new Aatma line of nine T1.5 full-frame cinema prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm):

Posted in Zeiss| Tagged Zeiss cinema lenses| 6 Comments

Schneider Kreuznach × LK Samyang rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show

By PR admin | Published: February 11, 2026

Schneider Kreuznach × LK Samyang is rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show, which takes place at the end of February in Japan.

Schneider Kreuznach × LK Samyang still has few lenses on their roadmap that are not yet officially announced:

Posted in Samyang, Schneider Kreuznach| Tagged 2026 CP+ show, CP+, Schneider Kreuznach × LK Samyang 20-50mm f/2 lens| 3 Comments

First pictures of the upcoming Meike AF 85mm f/1.4 II MIX lens (E/Z/L)

By PR admin | Published: February 11, 2026

Here are the first pictures of the previously rumored Meike 85mm f/1.4 II MIX full-frame autofocus lens, which will replace the current version and will be part of the Meike MIX series. The new lens will be on display at the 20206 CP+ in Japan at the end of February, and will be available for Sony E, Nikon Z, and Panasonic L-mount cameras: