ProGrade memory cards price increase coming on May 1st, others will follow


ProGrade announced a price increase on memory cards for May 1st. Memory prices are rising sharply because of a global shortage of NAND flash – the key material used in memory cards, SSDs, and similar storage. AI data centers are demanding huge amounts of special high-speed memory, so major chip makers like Samsung and SK Hynix have shifted production away from regular consumer flash. This has driven costs up dramatically across the industry and is the main reason companies like ProGrade Digital are increasing prices on memory cards starting May 1st. I am sure other brands will follow.

Buy your ProGrade memory cards today before the price increase.

ProGrade already had a price increase in December, 2025:

Significant ProGrade memory cards price increase coming in Japan (up to 123%)

Here is the official letter from ProGrade:

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Thypoch Voyager 24-50mm f/2.8 lens additional information

 


Here is some additional information on the upcoming Thypoch Voyager 24-50mm f/2.8 lens:

  • Official announcement on May 14
  • Focal length: 24-50mm
  • Aperture: f/2.8
  • Field of view: 83 – 47°
  • Focus from: 0.3 m
  • Maximum magnification: 0.216x
  • Maximum aperture value: 22
  • Number of diaphragm blades: 10
  • Focusing mechanism: AF
  • Construction: 16 elements / 13 groups
  • Filter size: 67 mm
  • Dimensions: 92.8 × 70 mm
  • Weight: 450 g
  • Available for Sony E, Nikon Z, and Leica L mount
  • Thypoch is planning to release five additional autofocus lenses
  • Thypoch is connected to the DZOFilm cinema lens manufacturer
  • Price around $700
  • Check for pre-orders at B&H Photo and the Thypoch online store
  • The lens was already listed at Foto Erhardt for €679:

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The Leitz Hektor prime cine lenses are now available for Fujifilm G mount



The six Leitz Hektor full-frame prime cine lenses are now available for Fujifilm G mount, marking a significant expansion of Leitz Cine’s mirrorless prime series to Fujifilm’s GFX ecosystem, including the GFX ETERNA 55 cinema camera and GFX100 stills models. This new user-interchangeable G mount joins the existing lineup of Sony E, Leica L, Canon RF, and Nikon Z options. While the optics do not cover the full sensor area of the larger GFX ETERNA 55 format, most focal lengths deliver generous coverage suitable for most cine formats. Check the pricing at B&H Photo. Additional information on the Leitz Hektor T2.1 mirrorless cinema lenses can be found here:

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Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount coming on April 30


A new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount will be announced on April 30 (see teaser). Later, Schneider Kreuznach × LK Samyang will release a L-mount version of the AF 24-60mm f/2.8 lens. Currently, Schneider Kreuznach × LK Samyang has only one L-mount lens: the 35-150mm f/2-2.8 AF.

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First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens


Here is some additional informtion on the upcoming Sony FE 100-400mm f/4.5 GM II lens (not f/4 as previously reported):

The FE 100-400mm f/4.5 GM will be one of four new lenses Sony is rumored to announce this year:

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The “I’m Back Roll” digital back sensor for film cameras raised over $800k on Kickstarter



The “I’m Back Roll” digital back sensor for film cameras raised over $830k on Kickstarter by 1,391 backers with 18 more days to go. Additional information on this project can be found here and here:

“I’m back” is back with a new “I’m Back Roll” APS-C digital back sensor for film cameras

The “I’m Back Roll” digital back sensor for film cameras has a special solution for Leica M film cameras

Other photography-related projects currently available on Kickstarter:

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What else is new?


Here is what else is new:

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Top 10 most viewed PhotoRumors posts for March 2026


Here are the top 10 most viewed PhotoRumors posts for March 2026 (sorry for the delayed post – I was traveling earlier this month):

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The latest Insta360 Luna camera rumors



Insta360 is partnering with Leica on the development of the upcoming Luna gimbal cameras (previously reported here). Here is a recap of rumored/leaked Insta360 Luna camera specifications:

  • Leica co-engineering: Optics, color science, and full-chain calibration tuned by Leica for premium image quality and “Leica look.”
  • Sensor and lens (main/wide on both models): 1-inch CMOS sensor, f/1.8 aperture (some hands-on reports specify ~18–20mm equivalent focal length), 14 stops of dynamic range.
  • Luna Ultra only: Dual-lens design with a secondary telephoto lens (1/1.3-inch sensor, ~70mm equivalent, f/2.8 aperture) for enhanced zoom performance.
  • Zoom: Variable focal length with 1–6× lossless zoom (optical component reportedly up to ~3.9×); early leaked footage shows a 12× zoom toggle in use.
  • Video capabilities: 10-bit color (hands-on mentions 10-bit iLog), smoother transitions in highlights/shadows; rumored 4K up to 240 fps slow-motion and Dolby Vision HDR support.
  • Design and features: Pocket gimbal form factor (Osmo Pocket-style); possible modular/detachable gimbal head; Insta360’s AI stabilization and Deep Track 3.0 subject tracking; physical controls, flip-out/rotating touchscreen.
  • Colors and variants: Two distinct color options per model
  • Battery: reportedly around 1,550 mAh
  • Other: Pairs seamlessly with the new Insta360 Mic Pro

 
Here is the official statement from Insta 360 on the new Luna camera from the 2026 NAB show:

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Sony now has three registered but not yet released camera models


Sony has registered a new Sony WW721795 camera overseas without Wi-Fi 6, which will most likely be a new ZV model or an entry-level mirrorless camera. Sony has also registered a new Wi-Fi 6 camcorder under the code name WW679476. In total, Sony now has at least three upcoming products: a high-end flagship, a video camera, and an entry-level model. Mapping this to some of the existing rumors – this is what to expect:

Here are the latest Sony registrations at the Indonesian certification authority:

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