The Insta360 Luna Ultra camera is not officially announced yet, but you can already order it at B&H Photo:
You can also already reserve the upcoming Insta360 Luna in Germany
The Insta360 Luna Ultra camera is not officially announced yet, but you can already order it at B&H Photo:
You can also already reserve the upcoming Insta360 Luna in Germany

Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras:




You can get 10% off your next FieldMade order with coupon code “Rumors10“:

Sony registered a new digital camera with the Indonesian certification body POSTEL, but the entry was later removed. The new WW308784 will be made in China (not Thailand), and DCLife speculates it could be a new RX or APS-C model becuase it was registered as “Digital Camera” rather than “Interchangeable Lens Digital Camera.”

Here is a leaked Sony sensor roadmap from a few months ago – you can see what is expected in 2026 and 2027 :

The previously reported two new Viltrox AF APS-C EVO lenses (E/Z/X) are now officially announced and available for pre-order (check also the official Viltrox website):
Key features:
The technical specifications can be found here:
Leaked specifications of the upcoming Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X)
Additional information:

Aftershoot’s biggest recent news is the completion of its end-to-end post-processing workflow, announced on May 28: “The Workflow is Now Complete.”
The company has evolved from an AI culling-focused tool into a full all-in-one platform for culling (Select), AI + manual editing (Edit), retouching (Retouch), and client delivery via Aftershoot Galleries. This shift eliminates the need to switch between multiple apps (e.g., Lightroom for editing/delivery).
Use coupon code RUMORS for a 15% discount at Aftershoot.

Skylum has launched a new Luminar Summer Sale with discounts of up to 70%. The campaign runs June 5-28, 2026. Here are the details:

Viltrox will announce two new AF APS-C EVO lenses on June 8th (check the official Viltrox website for updates):
Here are the leaked specifications: