Photo Rumors

Sony launches FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens

By PR admin | Published: August 4, 2026

The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.

Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
Key features:
- Designed for wildlife, birds & travel photography
- Dual linear motor autofocusing mechanism
- Compact and lightweight at only 654g
- Close focusing from 0.86 meters
- Two ED and two aspherical elements
- Optical SteadyShot reduces camera shake
Additional informtion:

Posted in Sony| Tagged Sony FE 100-400mm f/5.6-8 OSS| 3 Comments

The Godox C100 transparent viewfinder camera is now available for $45

By PR admin | Published: August 3, 2026

The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here):

B&H Photo
Amazon

Additional information:

Posted in Godox| Tagged Godox C100| 20 Comments

Sony published an official list of E-mount license partners: not a single Chinese lens manufacturer is on the list

By PR admin | Published: August 3, 2026

Sony published an official list of E-mount license partners, and not a single Chinese lens manufacturer is on the list:

Posted in Sony| 8 Comments

The most popular PhotoRumors posts for July 2026

By PR admin | Published: August 3, 2026

Here are the top 10 most viewed PhotoRumors posts for July 2026:

Posted in Top 10 Posts| 1 Comment

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount

By PR admin | Published: August 2, 2026

Pergear announced a new 50mm f/1.4 compact full-frame manual focus lens for E/L/Z/RF mount for $129:

Amazon US (10% off with coupon code 8VQNDWZJ)
Amazon DE (10% off, no coupon code required)
Pergear.com (10% off, no coupon code required)

Additional information:

Posted in Pergear| Tagged Chinese lenses| 28 Comments

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results

By PR admin | Published: August 2, 2026

Sony also confirms the Tamron acquisition offer in their latest Q1 FY2026 financial results:

Posted in Sony, Tamron| Tagged financial results, Sony to acquire Tamron| 2 Comments

The latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks

By PR admin | Published: August 2, 2026

Here are the latest Insta360 X6, Insta360 Luna Pro, and DJI Osmo 360 II camera leaks:

Posted in DJI, Insta360| Tagged DJI Osmo 360 II, Insta360 Luna, Insta360 Luna Pro, Insta360 X6| 2 Comments

What else is new?

By PR admin | Published: August 2, 2026

Here is what else is new:

Posted in Other| Leave a comment

Deal of the day: get an extra 5% off Canon gear at B&H Photo with PayBoo

By PR admin | Published: August 1, 2026

In August, you can get an extra 5% off Canon gear at B&H Photo with the PayBoo card (the PayBoo card instantly credits the sales tax). For example, the Canon EOS R1 camera is $6799 everywhere. If you live in an area with a 7% sales tax, you will pay $7274.93 no matter where you buy it, in a store or online. If you buy it at B&H with the PayBoo card, you pay only $6799. From August 1st – 31st, not only will there be Canon rebates, but if you pay with the PayBoo card, you’ll save the tax AND get an extra 5% off. On the EOS R1, that’s an additional $339.95 off. Here is the list of products that will be part of this promotion: