Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens

By PR admin | Published: September 30, 2026


Here is some additional information on the previously reported upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens:

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GoPro officially joined the Micro Four Thirds system standard group

By PR admin | Published: September 30, 2026

GoPro officially joined the Micro Four Thirds system standard group after the release of the MISSION 1 PRO ILS action camera with a 50MP 1″ sensor:

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The Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for order

By PR admin | Published: September 30, 2026

The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for pre-order at:

Additional information on the lens can be found here:

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Venus Optics announced the Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens for E/Z/EF/RF/L mount

By PR admin | Published: September 30, 2026


Venus Optics officially announced the previously reported Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens E/Z/EF/RF/L mount. Orders are now open at the Laowa online store (coming soon to B&H Photo). Additional information is available here:

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Sony registered a new WW261362 camera in China (Sony a7S IV?)

By PR admin | Published: September 30, 2026


Sony registered a new WW261362 camera in China that could be the long rumored Sony a7S IV or another high-end model. The WW261362 supports WiFi 6 (dual-band wireless in China, tri-band wireless in some regions), which means at least a BIONZ XR2 or a newer processor:

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Just announced: 7Artisans AF 18mm f/2 lens for Sony E-mount

By PR admin | Published: September 29, 2026


The previously reported 7Artisans AF 18mm f/2 lens for Sony E-mount has officially launched. Pre-orders are now open at:

Additional information:

Posted in 7Artisans| Tagged | 18 Comments

Now available: Brightin Star 50mm f/2 TRI-SIGHT lens (E/RF/Z/L) with three focusing modes

By PR admin | Published: September 28, 2026



The previously reported Brightin Star 50mm f/2 TRI-SIGHT manual focus lens for E/RF/Z/L mount is now officially announced. The new full-frame 50mm lens has three unique focusing  modes:

  • SMOOTH for soft-focus effects
  • PRIME for standard rendering
  • FOAMS for bubble bokeh

Orders are now open at:

Additional information is available here:

Officially announced: Brightin Star 50mm f/2 TRI-SIGHT lens for Nikon Z-mount with three rendering styles

Posted in Brightin Star| Tagged | 19 Comments

What else is new?

By PR admin | Published: September 26, 2026


Here is what else is new:

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Nikon Z5IIC camera officially announced

By PR admin | Published: September 24, 2026



The previously rumored Nikon Z5IIc camera without an EVF is now officially announced:

Posted in Nikon| Tagged | 33 Comments

Viltrox announced four new AIR lenses for L-mount

By PR admin | Published: September 22, 2026


The previously reported four new Viltrox AIR lenses for L-mount are now officially announced and available for order (Viltrox already had two L-mount lenses):

Pricing and availability:

  • Viltrox AF 14mm F4.0 Air L MSRP – $199 / €229 / £190
  • Viltrox AF 20mm F2.8 Air L MSRP – $168 / €189 / £165
  • Viltrox AF 40mm F2.5 Air L MSRP – $176 / €189 / £165
  • Viltrox AF 50mm F2.0 Air L MSRP – $199 / €229 / £190

Key features:

  • Four new compact prime lenses: 14mm F4.0, 20mm F2.8, 40mm F2.5, and 50mm F2.0
  • Ultra-lightweight, highly portable designs
  • 14-50mm provides a complete range of scene vs subject options
  • Excellent minimum focal distances and maximum magnification for their class
  • Sharp, clean images with minimal aberration
  • Native L-Mount support with in-camera correction

Additional information:

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