Light Lens Lab released its first Apochromatic 35mm f/2 M lens, with more APO lenses to come in 2027




Light Lens Lab announced its first APO lens – the new 35mm f/2 “Apochromatic” lens for Leica M-mount (pre-orders just opened). The company confirmed that a new 50mm APO lens will be released in 2007:

The 35mm f/2 “Apochromatic” marks Light Lens Lab’s first step into apochromatic photography and the first release in the High Performance Series—a new line dedicated to advanced optical correction, precision manufacturing, and distinctive rendering.

After completing the 35mm f/2 “Apochromatic,” we will continue developing apochromatic lenses in additional focal lengths based on its optical performance and rendering characteristics. Beginning in 2027, the series will expand with a newly developed 50mm lens, followed closely by other focal lengths. Each lens will receive its own newly developed optical design.

Read More »

Posted in Light Lens Lab| Tagged | 16 Comments

Just released: TTartisan AF 75mm f/2 silver edition lens for Fuji X-mount (coupon code included)


TTartisan just released a new AF 75mm f/2 silver edition lens for Fujifilm X-mount (previously reported here).

Pre-orders are now open at B&H Photo, Amazon, and the official TTartisan online store (get 5% off with code RUMORS).

Additional information:

Read More »

Posted in TTartisan| Tagged , | 4 Comments

Field Made Summer sale is now live: 25% off site-wide (coupon code included)


The Field Made Summer sale is now live. You can get 25% off all custom indicator labels for cameras, lenses, batteries, and cases with coupon code SUMMER25OFF:


Previous coverage of Field Made can be found here:

FieldMade released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera

FieldMade introduced new custom lens hood & Pelican case indicator labels

Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras (coupon code included)

New FieldMade stealth blackout decals kits for Sony, Canon, Nikon, and Leica cameras (coupon code included)

Posted in Deals, FieldMade| Tagged , , | 33 Comments

DJI Osmo Pocket 4P camera officially announced, not available in the US



Continuing the weekend with the latest action camera news and rumors – I forgot to report that last week DJI officially announced the previously reported Osmo Pocket 4P camera (WEX Photo | Foto Erhardt). The new model is not officially available in the United States. Regulatory authorization and FCC clearance are still pending, meaning major US retailers do not stock it.

Additional information:

Read More »

Posted in DJI| Tagged | 3 Comments

Insta360 Ace Pro 3 camera rumors


Here are the latest Insta360 Ace Pro 3 camera rumors:

Read More »

Posted in Insta360| Tagged , | 36 Comments

DJI Osmo 360 II camera to be announced next week



The previously rumored DJI Osmo 360 II camera will be announced next week (replacement for the original DJI Osmo 360). Here are the latest leaks and rumors:

Read More »

Posted in DJI| Tagged | 9 Comments

The latest Nikon news and rumors


Here are the latest Nikon news and rumors:

Typo ot leak: Nikon Z70 camera added to the Apple ProRes and ProRes RAW authorized products

Coming soon: new fast, top-of-the-line, high-end, professional Nikon APS-C (DX) camera

Japanese IP High Court upholds invalidation of RED’s key compressed RAW video patent

Another month, another fabricated story about the Nikon Z7III camera

What to expect next from Nikon (updated July 2026)

Nikon outlet deals at eBay from authorized dealers (USA warranty)

Nikon’s headquarters received an award from the Japan Association of Architectural Contractors

Nikon quietly shifts some lens production from China to Vietnam

Is the Z in Nikon Z just the letter N rotated at 90 degrees?

Today Nikon celebrates its 109th anniversary!

Nikon, please bring your Japan-only merch to the rest of the world!

Nikon Z9 image from Artemis II enables major scientific discovery: large-scale morphology of the optical F-corona

Posted in Nikon| 4 Comments

The Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for order


The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available to order at the official ZYOptics online store for $499 (also available on AliExpress; check Amazon and B&H Photo).




Additional information on the lens can be found here:

Read More »

Posted in ZY Optics| Tagged , | 32 Comments

The Insta360 X6 camera will be announced on August 12


The rumored Insta360 X6 camera will be announced on August 12 (check the official website for updates):

Read More »

Posted in Insta360| Tagged | 16 Comments

The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price


The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price. Here’s what’s new:

Read More »

Posted in Skylum| Tagged , | 15 Comments