Photography news, before it happens

Artra Designs (the company behind the Artra lenses that are sold at B&H Photo and Amazon) will soon release a new Artra × Rolleiflex Camera Dual watch for photographers.

Artra already had the Camera One photography-inspired watch that was recently upgraded with a new movement:

Too broke for the Leica watch? This stunning new Artra “Camera One” photography inspired watch is a fraction of the price (coupon code included)

The Artra Camera One photography-inspired watch got updated with a new movement

Use coupon code LEICARUMORS to get a discount when you order from Artra Designs’ official website.

Here’s what we know so far for the upcoming Artra × Rolleiflex Camera Dual watch:

• Name and Licensing: The watch is officially called the Artra CAMERA DUAL ROLLEIFLEX. Unlike Artra’s previous photography-inspired watch (the “Camera One“), this model is officially licensed from RCP Technik Verwaltungs-GmbH, the German company that holds the Rollei trademark.
• Design and Features: The most striking feature is the dial, which mimics the TLR camera’s layout. It has two large dials stacked vertically, representing the camera’s taking and viewing lenses, with smaller subdials arranged around them. The watch case has fine vertical grooves, a design cue taken from the actual Rolleiflex camera body. It also features a ROLLEIFLEX nameplate on the case’s left corner and an engraving that reads “FRANKE & HEIDECKE GERMANY” (the original manufacturer) around the lower dial.
• Movement and Specs: The watch uses a Miyota automatic movement with a custom module to drive the two-disc design. The case is stainless steel, and it comes with different leather straps and dial colors.
• Price: The price and the release date are expected to be announced soon.
• Additional pictures:

Additional information on the new Artra × Rolleiflex Camera Dual watch can be found at watchik.com:

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