Photo Rumors

The Canon 5D Mark IV DSLR camera is now discontinued

By PR admin | Published: March 15, 2026

The Canon 5D Mark IV DSLR camera is now officially discontinued at Canon Japan’s official store.

Canon EOS 5D Mark IV Discontinued Abroad

In the US, the 5D Mark IV is currently in stock with a $500 rebate:

The Canon 5D Mark IV was announced 10 years ago in August 2016:

Posted in Canon| Tagged Canon 5D Mark IV, canonrumors, To be discontinued...| 7 Comments

Chinese brand will release the first full-frame autofocus constant-aperture zoom lens in 2026

By PR admin | Published: March 12, 2026

Sources report that a Chinese brand will release the first full-frame autofocus constant-aperture zoom lens in 2026. Key information is as follows:

This brand has never released an autofocus lens before.
This full-frame zoom lens with autofocus is tentatively scheduled for release in the second quarter of 2026 (source).

Posted in Other| Tagged Chinese lenses| 119 Comments

Canon compact camera rumors for 2026

By PR admin | Published: March 12, 2026

Canon is ramping up its compact camera efforts amid rising demand, with shipments reaching about 2.4 million units in 2025. Vice President Tsuyoshi Tokura recently noted the appeal to younger users for a unique shooting experience and predicted a return to premium compacts selling well. To meet this, Canon plans a 50% increase in production in 2026, outsourcing components while handling assembly in-house.

Rumors point to new Canon compact cameras, such as a PowerShot G7 X Mark IV with an upgraded sensor, 4K/60p video, and stabilization. Other expected releases include PowerShot V3 for stills, SX80 HS superzoom, and V-Series expansions (for video). Canon has registered three new cameras that are expected to be released in the coming months. Here’s a quick rundown of the most talked-about upcoming compacts based on rumors:

Posted in Canon| Tagged Canon full frame compact camera, Canon V compact camera, canonrumors, PowerShot G7 X Mark IV| 4 Comments

What else is new?

By PR admin | Published: March 12, 2026

Here is what else is new:

Posted in Other| Tagged What else is new?| 37 Comments

Coming soon: Insta360 Luna pocket handheld gimbal camera

By PR admin | Published: March 11, 2026

During the company’s annual meeting in February 2026, Insta360 CEO Liu Jingkang officially unveiled the upcoming Insta360 Luna pocket handheld gimbal camera, confirming its release in the first half of 2026. This marks Insta360‘s entry into the handheld gimbal camera market, positioning it as a direct competitor to DJI’s Osmo Pocket series. Here are the rumored Insta360 Luna specifications:

Posted in Insta360| Tagged Insta360 Luna| 35 Comments

Kase Optics officially released the 150mm f/5.6 reflex autofocus lens

By PR admin | Published: March 10, 2026

The previously reported Kase 150mm f/5.6 reflex autofocus lens (E/EF) is now officially released in China. The lens features a magnetic front ring for filters.

Kase Oprics products are sold at B&H Photo and Amazon.

Additional information:

Posted in Kase Optics| Tagged Kase 150mm f/5.6 Reflex autofocus lens| 32 Comments

Venus Optics Laowa 17mm f/4 Zero-D tilt-shift lens officially announced (E/Z/RF/L/GFX/XCD)

By PR admin | Published: March 10, 2026

The previously reported Venus Optics Laowa 17mm f/4 Zero-D tilt-shift lens for E/Z/RF/L/GFX/XCD cameras is now officially announced.

Pre-orders: B&H Photo | Laowa online store (international shipping available).

Additional information, include techicanl specxifications, lens design diagram, and MTF chart can be found here:

Venus Optics announced a new Laowa 17mm f/4 Zero-D tilt-shift lens for Nikon Z-mount

The latest Venus Optics Laowa lens roadmap

Here are some of the new Laowa lenses Venus Optics will announce next year (2026)

Posted in Laowa, Venus Optics| Tagged Laowa FF II TS 17mm f/4 C-Dreamer| 12 Comments

The TTArtisan Instax retro-styled folding instant camera is not canceled, already available for sale in China

By PR admin | Published: March 9, 2026

The TTArtisan Instax retro-styled folding instant camera is not canceled or blocked by Fujifilm, as some websites suggested. The camera is already available for sale in China via an invitation-only release, and a small number of users can purchase it with an invitation code. The model has not been launched overseas yet. The price in China is 2,780 yuan or around $400 (check for US pricing here). Check also the official website for updates.