New Godox Lux Junior II retro camera flash launched for Sony, Canon, Nikon, Fujifilm, OM System, and Panasonic cameras

By PR admin | Published: July 21, 2026



Godox launched a new Lux Junior II retro camera flash for Sony, Canon, Nikon, Fujifilm, OM System, and Panasonic cameras. Pre-orders are now open at B&H Photo. Additional information is available here:

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Peak Design has a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras

By PR admin | Published: July 21, 2026



Peak Design introduced a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) and is currently crowdfunding the project on Kickstarter. In just the first few hours, they already raised over $200k:

New on Kickstarter: WANDRD magnetic camera straps, Nomatic bag travel system, real-time POV live camera headset

Additional information can be found here and here:

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Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

By PR admin | Published: July 21, 2026


In addition to the new FX camera, Sony will also announce a new FE 100-400mm f/5.6-8 OSS lens that will have an integrated focus limiter switch (∞-3m) into the lens’s AF/MF switch (according to camerainsider).

Sony already has two 100-400mm lens models with different aperture ranges:

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Here is the Sony FX camera teaser – announcement tomorrow

By PR admin | Published: July 21, 2026



Sony just released a teaser for their upcoming  FX camera that will be officially announced tomorrow (see listings at B&H Photo and Foto Erhardt):

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Foto Erhardt is already taking deposits for the upcoming Sony FX camera

By PR admin | Published: July 21, 2026


The German retailer Foto Erhardt is already taking deposits for the upcoming Sony FX camera:


Update – B&H Photo now also has the new Sony FX camera listed on their website:


The rumored Sony FX cinema camera specifications can be found here:

New Sony FX camera rumored to be announced this week

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Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan

By PR admin | Published: July 20, 2026


Here are the top 10 best-selling compact digital cameras of the first half of 2026 in Japan:

  1. Kodak Pixpro C1
  2. Kodak Pixpro FZ55
  3. Fujifilm Instax mini Evo
  4. Canon PowerShot SX740 HS
  5. Canon IXY 650
  6. OM System Tough TG-7
  7. Panasonic Lumix TZ99
  8. Kenko KC-AF11
  9. Kodak Pixpro FZ45
  10. Kodak Pixpro WPZ2

You can clearly see how the big Japanese brands are behind on the trend – Kodak has four cheap mediocre cameras in the top 10 list.

The BCN Ranking is a POS database that collects and aggregates daily sales data of digital cameras from major consumer electronics retailers and online shops covering approximately 40% of the Japanese retail market.

Used compact camera prices quadruple in Japan as CCD models make a comeback

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

Source: BCNR

Posted in Kodak, Other| Tagged , , | 19 Comments

New Sony FX camera rumored to be announced this week

By PR admin | Published: July 20, 2026


A new Sony FX camera has been rumored for a while (Sony FX4 or Sony FX5?) and has already been registered in Asia:

More Sony FX camera rumors (Sony FX4?)

The official announcement is rumored to be on July 22nd – here is what to expect from the new FX model that will be positioned between the FX3/FX3A and the FX6:

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NiSi released a new 16mm f/2.8 ASPH lens for Hasselblad XCD & Fujifilm GFX mount

By PR admin | Published: July 18, 2026


NiSi released a new 16mm f/2.8 ASPH ultra-wide prime lens for Fujifilm GFX-mount and Hasselblad XCD mount. The lens is equivalent to 12.6mm and has a field of view beyond 118 degrees. Orders are now open at B&H Photo and at the official NiSi online store (GFX | XCD):


Here are the details:

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Light Lens Lab is working on a new film camera

By PR admin | Published: July 18, 2026

Light Lens Lab is working on a new film camera – this is a long-term future project, different from the previously reported LTM rangefinder film camera (see also this post):

Light Lens Lab future long-term film camera project rumors

More pictures of the Light Lens Lab Barnack replica film camera

Light Lens Lab is also working on a black-and-white photographic film project:

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DxO released new modules for the latest releases from Canon, Sony, Sigma, Panasonic, and Smayang

By PR admin | Published: July 17, 2026


DxO released new modules for the latest releases from Canon, Sony, Sigma, Panasonic, and Smayang. A total of 1,515 new DxO Modules were released. Some of the newest camera modules have already been delivered automatically – here is the complete list:

Cameras:

Lenses:

Get a DxO discount with the promo code RUMORS (for new customers only).

Posted in DxO| 62 Comments