Lytro exits consumer business, will continue with virtual reality solutions

Lytro-Immerge-professional-lightfield-solution-for-cinematic-VR
Lytro is no longer in the consumer photography business according to this lengthy post by the company's CEO Jason Rosenthal. Lytro sees a future in virtual reality - they recently announced Lytro Immerge, the world’s first professional light field solution for cinematic VR (pictured above).

The Lytro Illum lightfield camera currently sells for $379, while the cheaper model goes for $99.

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  • Shark

    another money grave….

    professional for 379 $ yeah.. if you believe that.

    our pro VR gears costs around 4500 euro.

    but everything is PRO today… with all these pro bloggers and pro reviewers on youtube.

    • Francisco Santos

      nowhere is mentioned that the $379 is something PRO… this is their consumer product, which they will leave behind.
      and a price point for their PRO product isnt mentioned aswell, so i could be anything

    • Originaru

      Where did you get that info???
      Are you talking about MS hololens?
      Because its not even VR but AR

  • sperdynamite

    Good riddance.

    • Jeffry De Meyer

      Why? It is very interesting technology.
      The implementation kinda sucked, but I can see it being picked up again in a couple of years and being a boat load better

  • Originaru

    That was a good decision, much more future on VR for them.

  • Bronica

    Lumix killed the Lytro business model with a simple firmware update…

    • yes, and I still wonder if anyone is using this feature

  • Chris Knight

    Would love it if Lytro would open up their firmware; folks have reverse-engineered the WiFi protocol but you can’t do a whole lot besides take pics and transfer them to a computer; there is a lot of neat possibilities for the hardware if they’d only open it up.

    And their desktop software is sh*t.

  • saywhatuwill

    Well, I thank them for introducing the technology to the mainstream people. However, it was more of a curiosity than anything else, which was too bad. It definitely had potential.

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