Lytro exits consumer business, will continue with virtual reality solutions

Lytro is no longer in the consumer photography business according to this lengthy post by the company's CEO Jason Rosenthal. Lytro sees a future in virtual reality - they recently announced Lytro Immerge, the world’s first professional light field solution for cinematic VR (pictured above).

The Lytro Illum lightfield camera currently sells for $379, while the cheaper model goes for $99.

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  • Shark

    another money grave….

    professional for 379 $ yeah.. if you believe that.

    our pro VR gears costs around 4500 euro.

    but everything is PRO today… with all these pro bloggers and pro reviewers on youtube.

    • Francisco Santos

      nowhere is mentioned that the $379 is something PRO… this is their consumer product, which they will leave behind.
      and a price point for their PRO product isnt mentioned aswell, so i could be anything

    • Originaru

      Where did you get that info???
      Are you talking about MS hololens?
      Because its not even VR but AR

  • sperdynamite

    Good riddance.

    • Jeffry De Meyer

      Why? It is very interesting technology.
      The implementation kinda sucked, but I can see it being picked up again in a couple of years and being a boat load better

  • Originaru

    That was a good decision, much more future on VR for them.

  • Bronica

    Lumix killed the Lytro business model with a simple firmware update…

    • yes, and I still wonder if anyone is using this feature

  • Chris Knight

    Would love it if Lytro would open up their firmware; folks have reverse-engineered the WiFi protocol but you can’t do a whole lot besides take pics and transfer them to a computer; there is a lot of neat possibilities for the hardware if they’d only open it up.

    And their desktop software is sh*t.

  • saywhatuwill

    Well, I thank them for introducing the technology to the mainstream people. However, it was more of a curiosity than anything else, which was too bad. It definitely had potential.

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