Category Archives: Sony

More Sony FX camera rumors (Sony FX4?)

By PR admin | Published: June 20, 2026

Sony currently has two new registered products that have not yet been announced:

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Sony registered a new camera WW308784: could be a new RX or APS-C model

By PR admin | Published: June 8, 2026

Sony registered a new digital camera with the Indonesian certification body POSTEL, but the entry was later removed. The new WW308784 will be made in China (not Thailand), and DCLife speculates it could be a new RX or APS-C model becuase it was registered as “Digital Camera” rather than “Interchangeable Lens Digital Camera.” Here is a […]

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20 years of Sony Alpha cameras: from the Alpha 100 to mirrorless leadership in 2026

By PR admin | Published: June 5, 2026

Exactly 20 years ago today, on June 5, 2006, Sony announced the Alpha 100, the camera that launched the Sony Alpha system. What began as an outsider’s entry into the DSLR market, built on the Konica Minolta A-mount platform acquired by Sony, has evolved into one of the most innovative and influential camera lines in […]

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No, Sony is not working on a new display technology that will noticeably improve battery life

By PR admin | Published: May 29, 2026

Another clickbait story is circulating the Internet: “Sony is working on a new display technology for its Alpha cameras after 2026/Q3” “New rumor suggests upcoming Sony cameras could have noticeably better battery life” Editors are publishing made-up stories without even doing a simple Google search. The article in question is a 2011 research paper by […]

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Announced: Sony a7R VI & FE 100-400mm f/4.5 GM OSS, pre-orders now open

By PR admin | Published: May 13, 2026

The previously reported Sony a7R VI camera and FE 100-400mm f/4.5 GM OSS lens have now been officially announced: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo Wildlife photography with the a7R VI Shooting video with the Sony a7R VI Sports photography with the Sony a7R VI Wedding photography with the a7R VI Portrait […]

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New Canon and Sony teasers, announcement in less than 48 hours

By PR admin | Published: May 11, 2026

Canon released a second teaser for their upcoming new products announcement that will take place in less than 48 hours:

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Foto Erhardt already lets you put a deposit for the upcoming Sony a7R VI and Canon EOS R6 V cameras

By PR admin | Published: May 8, 2026

Foto Erhardt already lets you put down a deposit for the upcoming Sony a7R VI and Canon EOS R6 V cameras: Sony a7R VI camera: Canon EOS R6 V camera: Previous coverage:

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Canon and Sony to announce new products on May 13 – here is what to expect

By PR admin | Published: May 7, 2026

The Beijing P&E Imaging Show (May 15-18, 2026) starts next week, and we have already started seeing teasers and leaks of upcoming products. The two big ones are Sony and Canon – they will both announce new products on May 13th: Canon – May 13, 2026: new Canon EOS R6V camera (see previous coverage) Sony […]

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The Sony a7R VI camera and FE 100-400mm f/4.5 GM lens could be announced on or around May 13th

By PR admin | Published: April 30, 2026

Sony has scheduled a 2-day event in NYC on May 14 – 15, 2026, where they will likely showcase the new a7R VI camera and FE 100-400mm f/4.5 GM lens: Sony is rumored to announce a new a7R VI camera in May First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 […]

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First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens

By PR admin | Published: April 27, 2026

Here is some additional informtion on the upcoming Sony FE 100-400mm f/4.5 GM II lens (not f/4 as previously reported): Internal zoom Length similar to the FE 200-600mm G Pricing comparable to the FE 50-150mm GM Expected to be released in May 2026 (maune together with the rumored Sony a7R VI) The FE 100-400mm f/4.5 […]

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