Hasselblad to announce H5D-50c medium format camera with CMOS sensor
After Hasselblad quietly replaced its CEO (does this means the end of the Lunar and Stellar?), the company announced today the launch of the H5D-50c - the world's first medium format camera with a 50MP CMOS sensor (medium format sensors are CCD). Some of the main advantages of the CMOS sensor are better ISO, faster capture rate and longer shutter speed.
Press release:
Hasselblad set to launch world’s first medium format CMOS sensor camera
Hasselblad is set to launch the world's first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.
Ove Bengtson, Hasselblad Product Manager said: "This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality."
He added: "We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad."
Hasselblad's new CEO Ian Rawcliffe said: "We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers.
"This is a world-first and underpins Hasselblad's status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months."
Further information and prices for the new H5D-50c models will be announced in March.