The price of the Sony a7 full frame mirrorless camera dropped by $200 today (after $200 instant savings, incl. free 32GB memory card and free hand grip strap, free shipping and 4% in rewards). This is the lowest price for a new full frame digital camera I have ever seen (the Nikon D610 still sells for around $1,900).
There is also a new $250 instant saving on the Sony a7r with the LA-EA4 mount adapter kit combo (price after discount: $2,395.95). For comparison, the price of the Sony a7s model is $2,498 (shipping starts on July 8th).