Lytro exits consumer business, will continue with virtual reality solutions
Lytro is no longer in the consumer photography business according to this lengthy post by the company's CEO Jason Rosenthal. Lytro sees a future in virtual reality - they recently announced Lytro Immerge, the world’s first professional light field solution for cinematic VR (pictured above).
The Lytro Illum lightfield camera currently sells for $379, while the cheaper model goes for $99.