From PetaPixel regarding Sony's claim of "medium format-level image quality" for the new 61MP a7R IV mirrorless camera:
All too often we see sensational headlines by journalists saying things like “Alpha 7R IV, Proper Rival to Medium Format,” and while they may just be clickbait by an author that has never handled a medium format on a proper shoot, they still register with us. Some of these types of headlines might be from the author’s lack of experience as a full-time photographer, and others may be due to not wanting to be blacklisted by companies or have marketing budgets pulled.
Whatever the reasoning, they have led young photographers trying to gain knowledge down a misinformed path. This is dangerous for the industry, as our future is not the big-name photographers of today but those trying to learn and grow in their craft to become the big-name photographers of tomorrow.
This all leads me to the line from the recent HBO miniseries Chernobyl: “Where I once only cared about the cost of truth, I now only ask what is the cost of lies?” (Blair Bunting)
