2024 BCN awards announced (camera market share in Japanese retail stores)



The 2024 BCN awards are out - they are based on the highest annual sales/camera market share in Japanese retail stores (BCN collects sales data from approximately 2/3 of all Japanese retail stores):

Digital camera integrated lens category

  1. Canon (22.6% share)
  2. Kodak (20.7% share)
  3. Fujifilm (18.1% share)

Digital camera SLR category

  1. Canon (77.1% share)
  2. Nikon (17.1% share)
  3. Ricoh (5.8% share)

Digital camera mirrorless category

  1. Sony (34% share)
  2. Canon (28.3% share)
  3. OM Digital (12.5% ​​share)

Digital video camera category

  1. Sony (38.7% share)
  2. Panasonic (36.4% share)
  3. DJI (19.6% share)

Action camera category

  1. GoPro (53.7% share)
  2. Shenzhen Arashi Vision (18.1% share)
  3. DJI (15.9% share)

Interchangeable lens category

  1. Sigma (17% share)
  2. Tamron (15.4% share)
  3. Sony (15.2% share)

“BCN AWARD” is awarded by BCN, which aggregates actual sales data from major home electronics stores, computer specialty stores, and online shops nationwide. This is a system that awards the manufacturer with the highest cumulative sales per year (January 1st to December 31st) in each category. “BCN AWARD 2024” was determined by aggregating the annual sales in 2023 from 21 companies/2,396 stores (*) nationwide. To determine the award-winning companies, we have established a certification committee consisting of five experts and have introduced a fair evaluation system that requires certification by the committee. (BCN Award)

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