Interview with Tamron at the 2025 CP+ show: “We plan to launch up to 10 new lenses per year”

Phototrend published their interview with Tamron at the 2025 CP+ show – here is the recap:

Event and Interviewee: Interview with Kota Misawa, Marketing Planning Manager of Tamron’s Imaging Products Business Unit, at CP+ 2025 in Yokohama, Japan.
New Product Goal: Tamron plans to release up to 10 new products per year to meet market demands.
Production Expansion: New factory in Vietnam opening in 2025, aiming for 45% production in China, 45% in Vietnam, and 10% in Japan for stability and efficiency.
Quality Assurance: Emphasis on maintaining “Japanese quality” across all manufacturing locations, challenging stereotypes.
Product Focus: Strong demand for prime lenses (e.g., new 90mm macro lens); plans to expand fixed focal length options alongside signature zooms.
Mirrorless Market: Intent to develop more lens options for Canon RF mount users, adapting to the growing mirrorless segment.
Innovative Lenses: Showcased unique zoom ranges like 50-300mm and 28-300mm at CP+ 2025, reflecting Tamron’s creative approach.
Software Updates: Tamron Lens Utility enhancements planned for 2025, with wireless connectivity under consideration.
Marketing Highlight: Collaboration with Godzilla at CP+ 2025, featuring an immersive booth blending photography and cinematic effects.
Growth Outlook: Misawa credits past success to customer feedback and delivering high-quality, distinctive optics; optimistic about future expansion.
Overall Strategy: Commitment to innovation, adaptability, and strengthening Tamron’s position in the photography market.

Tamron did not introduce any new lenses at CP+, but they did announce a new manufacturing plant in Vietnam (to avoid China tariffs?)

Tamron released 2024 annual financial results