After ProGrade, OWC also announced a new price increase on memory cards is coming on May 11 (check availability at B&H Photo and Amazon).
At the same time, B&H Photo started a big Lexar memory card sale today (check out this Lexar flash deal as well).
Memory prices are rising sharply due to a global shortage of NAND flash – the key material used in memory cards, SSDs, and similar storage devices. AI data centers are demanding huge amounts of specialized high-speed memory, so major chipmakers like Samsung and SK Hynix have shifted production away from regular consumer flash. This has driven costs up dramatically across the industry and is the main reason companies like ProGrade Digital are increasing prices on memory cards starting May 1st. I am sure other brands will follow.
ProGrade memory cards price increase coming on May 1st, others will follow
