After LaCie, OWC, and ProGrade, Lexar is rumored to be the next manufacturer to have a major 25% price increase on memory cards on June 1.
B&H Photo is currently running a sale on select memory cards and SSDs.
Memory card and storage prices (including SD/microSD, CFexpress, and SSDs) are rising sharply in 2026 primarily due to an AI-driven surge in NAND flash demand that has outstripped supply. Hyperscale data centers and AI infrastructure are consuming massive volumes of NAND for high-performance enterprise storage and related components. This has caused NAND wafer and contract prices to jump dramatically (e.g., 70-75% quarter-over-quarter in Q2 2026 projections, with some reports of 100%+ increases earlier in the year), pushing costs downstream to brands like Lexar, LaCie, OWC, and ProGrade:
OWC announced a memory card price increase, while B&H is running a sale on Lexar memory cards
ProGrade memory cards price increase coming on May 1st, others will follow