On October 1, 2013 Hasselblad will increase the price of their H system lenses due to higher manufacturing costs (maybe the real reason is to cover the losses from the Lunar and Stellar cameras). Here are the details:
| Until Sept. 30th | Starting Oct. 1 | ||
| Item Number | Product Description | Current MSRP | New MSRP |
| H-3023024 | HCD 24mm f/4.8 | $5,995.00 | $6,650.00 |
| H-3023028 | HCD 28mm f/4.0 | $5,295.00 | $5,750.00 |
| H-3023035 | HC 35mm f/3.5 | $4,395.00 | $4,795.00 |
| H-3023052 | HC 50mm-II f/3.5 | $4,395.00 | $4,650.00 |
| H-3023080 | HC 80mm f/2.8 | $2,595.00 | $2,895.00 |
| H-3023100 | HC 100mm f/2.2 | $3,895.00 | $4,150.00 |
| H-3023122 | HC 120mm-II f/4.0 Macro | $5,095.00 | $5,350.00 |
| H-3023150 | HC 150N mm f/3.2 | $3,795.00 | $3,995.00 |
| H-3023210 | HC 210mm f/4.0 | $4,195.00 | $4,495.00 |
| H-3023300 | HC 300mm f/4.5 | $5,195.00 | $5,550.00 |
| H-3023511 | HC 50-110mm Zoom f/3.5-4.5 | $5,595.00 | $5,850.00 |
| H-3023590 | HCD 35-90mm Zoom f/4-5.6 | $7,595.00 | $7,950.00 |
